Job description

The Senior Director of Marketing for Bible Gateway will lead the growth plan, integrated marketing strategy, and execution for Bible Gateway, the largest Christian site in the world, and its subscription Bible engagement tool, Bible Gateway Plus. In this role, they will shape global DTC marketing strategies that drive customer acquisition across all channels and geographies, subscriber engagement, and retention, while building long-term equity Bible Gateway.. This position is designed for a senior marketing leader with previous experience in driving meaningful growth in a consumer-facing subscription business and with deep expertise in DTC and digital ecosystems, including customer lifecycle marketing (CRM, email, SMS, push), SEO/GEO, organic media, and performance marketing. The role will be a key leader in a highly visible business unit with tremendous executive support and a great growth opportunity for a digital marketing expert. DTC/B2C experience is required; subscription experience is highly preferred. • Own digital marketing strategy and execution for Bible Gateway, including ability to drive significant growth for Bible Gateway Plus through scaled customer acquisition and improved retention. • Lead planning and messaging across seasonal and evergreen campaigns, and across all channels, including organic and paid media (Meta, YouTube, etc.), email, SMS, and push. Adjust strategy dynamically and methodically, based on data, to ensure achievement of growth goals. • Lead strategy, execution, and ongoing testing of funnel marketing strategies through multiple entry points into the site. • Lead retention strategies to improve subscriber engagement, reduce churn, and improve LTV. • Own accountability for revenue growth, engagement, conversion, and retention metrics, and efficiency of marketing spend, including forecasts, budgets, and cross-channel resource allocation. • Build and lead marketing analytics function, ensuring feedback loop of data to connect back to marketing and product teams. Own and analyze data to develop insights to improve both marketing and product. • Synthesize customer insights, market research, and digital analytics to actionable marketing insights. • Guide organic growth strategy across traditional search, AI-powered discovery, and emerging channels. • Lead, coach, and mentor high-performing team of 5+ marketers. • 10+ years of experience in digital marketing within a DTC/B2C business, with 5+ years of team leadership. A player-coach who is able to easily toggle between hands-on, sweating the details and zooming out to keep strategy and the bigger picture in mind. • Strong hands-on experience with CRM, email, social and paid media strategies, with a deep understanding of how all the channels are optimized and best work together. • Experience managing significant performance marketing budgets, with accountability to revenue and ROAS targets. Strong understanding of marketing performance metrics such as CAC, LTV, ROAS, etc. • Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing strategies. • Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics. • Experience hiring and building marketing teams and processes. • Experience leading marketing transformation initiatives. • Creative and critical thinker, able to make principled, informed, and quick decisions - and understand how to gain cross-functional alignment where needed. • Biased towards action and constant improvement. • Passionate about delivering great digital experiences for our customers. The salary range for this position is $120,000 – $160,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process. In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Visit our careers webpage for more information. HarperCollins Christian Publishing is an equal opportunity employer. HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com . Note: we will only respond to accommodation requests.

Requirements

Must-haves

Own digital marketing strategy and execution for Bible Gateway, including ability to drive significant growth for Bible Gateway Plus through scaled customer acquisition and improved retention.
Lead strategy, execution, and ongoing testing of funnel marketing strategies through multiple entry points into the site.
Lead retention strategies to improve subscriber engagement, reduce churn, and improve LTV.
Own accountability for revenue growth, engagement, conversion, and retention metrics, and efficiency of marketing spend, including forecasts, budgets, and cross-channel resource allocation.
Build and lead marketing analytics function, ensuring feedback loop of data to connect back to marketing and product teams. Own and analyze data to develop insights to improve both marketing and product.
Synthesize customer insights, market research, and digital analytics to actionable marketing insights.
Guide organic growth strategy across traditional search, AI-powered discovery, and emerging channels.
Lead, coach, and mentor high-performing team of 5+ marketers.
Strong hands-on experience with CRM, email, social and paid media strategies, with a deep understanding of how all the channels are optimized and best work together.
Experience managing significant performance marketing budgets, with accountability to revenue and ROAS targets. Strong understanding of marketing performance metrics such as CAC, LTV, ROAS, etc.
Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing strategies.
Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics.
Experience hiring and building marketing teams and processes.
Experience leading marketing transformation initiatives.
Creative and critical thinker, able to make principled, informed, and quick decisions - and understand how to gain cross-functional alignment where needed.
Biased towards action and constant improvement.
Passionate about delivering great digital experiences for our customers.
HarperCollins Christian Publishing is an equal opportunity employer.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: icims
Effort: medium