Job description

Overview Microsoft helps technical audiences build skills, solve real-world challenges, and turn ideas into impact. The Commercial Cloud & AI Technical Audience Marketing team connects audience insights with compelling content and experiences that help developers, architects, data professionals, IT professionals and technical decision makers discover learn, build, and succeed across Microsoft technologies. We bring audience insights, technical depth and storytelling together to address practical needs and strengthen understanding, confidence and adoption. We are looking for a Director Product Marketing Manager to lead content strategy for first party events such as Microsoft Build, Microsoft Ignite and AI Tour. You will translate technical audience needs and business priorities into compelling stories and content that support learning and customer engagement across Microsoft technologies. This role owns content direction and priorities, working with cross-functional partners to deliver relevant, high-quality experiences and measurable impact. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day. Responsibilities • Lead content strategy for flagship events across Microsoft technologies, aligning themes, messaging, and technical depth with audience needs and business priorities. Influence content priorities and investment decisions across a broad set of products and solutions. • Analysis of Customer and Market Signals: Lead the evaluation of audience research, customer feedback, and market insights to identify practical scenarios and learning needs. Translate these insights into content recommendations and differentiated audience experiences. • Value Prop Positioning, Messaging, Bill of Materials (BOM): Drive the development of compelling narratives, messaging, and customer stories that connect technical capabilities to real-world scenarios. Align stakeholders on content priorities and develop integrated content, presentations, and demo plans. • Cross-Functional Orchestration: Develop partnerships and become a trusted advisor across Product Marketing, Skilling, Developer Relations, Engineering, Community, and Events. Lead cross-team initiatives to deliver technically accurate, high-quality content and consistent audience experiences. • Go-to-Market: Define the content strategy for the end-to-end customer journey before, during, and after flagship events. Partner across teams to deliver storytelling and learning experiences that extend customer engagement, adoption, and advocacy beyond the event itself. • Define success criteria and performance metrics to assess content quality, learning, engagement, and business impact. Use performance data and audience feedback to share insights, proactively address gaps, and improve future flagship-event content. Qualifications Required Qualifications • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business • OR equivalent experience. Preferred Qualifications • 8+ years experience in product marketing, content strategy or technical audience marketing, with demonstrated ownership of strategy and priorities across stakeholder groups. • Experience creating content for technical audiences, with the ability to understand their needs, address practical scenarios and partner effectively with subject-matter experts. • Ability to build cross-functional partnerships, influence senior stakeholders and manage competing priorities. • Ability to make complex technical topics clear and relevant while preserving technical depth using storytelling and communication skills. • Ability to use audience insights and performance data to inform marketing decisions and evaluate results. • Experience leading content strategy for major technical events. • Experience engaging developers, architects, data professionals, IT professionals or technical decision makers through content about Microsoft technologies. • Experience with customer storytelling, technical content quality and content that supports learning, engagement and adoption. Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: careers.microsoft.com This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Requirements

Must-haves

OR equivalent experience.
8+ years experience in product marketing, content strategy or technical audience marketing, with demonstrated ownership of strategy and priorities across stakeholder groups.
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Nice-to-haves

Experience creating content for technical audiences, with the ability to understand their needs, address practical scenarios and partner effectively with subject-matter experts.
Ability to build cross-functional partnerships, influence senior stakeholders and manage competing priorities.
Ability to make complex technical topics clear and relevant while preserving technical depth using storytelling and communication skills.
Ability to use audience insights and performance data to inform marketing decisions and evaluate results.
Experience leading content strategy for major technical events.
Experience engaging developers, architects, data professionals, IT professionals or technical decision makers through content about Microsoft technologies.
Experience with customer storytelling, technical content quality and content that supports learning, engagement and adoption.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: eightfold
Effort: medium