Position Overview:
The Marketing Manager is responsible for developing and executing strategies that drive brand awareness, strengthen market positioning, and support business growth. This role oversees a wide range of marketing initiatives, including events and trade shows, digital and traditional media campaigns, content creation, SEO, and go-to-market strategies. The ideal candidate combines creative vision with analytical thinking to craft compelling messages and deliver integrated campaigns that showcase our unique value proposition to diverse audiences.
Key Responsibility:
Brand Awareness & Positioning
Develop and execute strategies to strengthen TDK SensEI's brand visibility and market positioning.
Ensure consistent messaging across all marketing channels and materials.
Events and Trade Shows: Assist with our participation in industry events, conferences, and trade shows (including partial travel) to maximize brand exposure and lead generation.
Media Strategy:
Implement paid and organic media campaigns across various channels to drive engagement and conversions.
Manage print advertising and other offline marketing initiatives as needed.
Digital Marketing
Oversee podcasts, webinars, email drip campaigns, and social media activities to drive engagement and conversions.
Manage marketing automation tools and nurture campaigns to support lead generation.
Content Creation
Develop compelling content for blogs, case studies, press releases, and marketing collateral.
Develop and execute other offline marketing initiatives as needed.
Ensure content aligns with brand voice and resonates with target audiences.
Analytics & Reporting
Track and analyze marketing performance metrics across campaigns and channels.
Provide actionable insights and recommendations to improve ROI and effectiveness.
Collaboration
Work closely with sales, product management, and AI engineering teams to align marketing strategies with business objectives.
Support go-to-market initiatives for new product launches.
Compliance & Brand Standards
Ensure all marketing activities adhere to brand guidelines and regulatory requirements.
Qualifications:
Education/Experience: Bachelor’s degree in related field
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years experience in product marketing, brand awareness, events, content creation (digital, traditional, sales enablement), and demand generation (inbound and outbound).
• Experience in building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market (GTM) for consumer software and/or hardware product and service launches.
• Experience with marketing management and design software.
Knowledge/Skills/Abilities
• Understanding of how to use data and metrics to drive improvements.
• An effective communicator with elite presentation skills
• Exceptional written and verbal communication skills. Proficiency in digital marketing tools and platforms (HubSpot, Google Ads and Analytics, Meta, Adobe Creative Suite, CRM software, SEO tools, etc.).
• Strong analytical and problem-solving abilities. Ability to manage multiple projects simultaneously and work effectively under pressure.
Certification or Licenses/preferred skills
• Experience with and understanding of AI and ML
• AI, ML, and/or SaaS enterprise sales experience within TDK SensEI’s target industries: Manufacturing, Heavy Industry, Energy and Utilities