Job description

PS Job Title: Marketing Analyst, Sr Staff Work Place Flexibility: Hybrid Legal Entity: Entergy Services, LLC Job Summary/Purpose The Marketing Analyst Sr Staff is responsible for driving customer engagement, digital adoption, retention and growth across the organization. This role develops and implements effective marketing strategies and collaborates with cross-functional teams to enhance the customer experience and accomplish business goals. Job Duties/Responsibilities • Drive customer growth, engagement and retention • Develop a deep understanding of the target audience and their needs through collaboration with cross-functional teams. • Conduct analyses to uncover insights about customer behaviors, preferences, and pain points through cohort analysis, A/B testing, funnel analysis, audience segmentation, and other data-driven approaches. • Analyze the customer journey and identify opportunities to optimize the experience, increase retention, and drive adoption and growth. • Optimize marketing performance across channels, including display advertising, paid search, paid social, email, SMS, voice and direct mail to reach customers and deepen engagement. • Develop metrics and frameworks for measuring and reporting on marketing investments and campaign effectiveness. • Campaign development and execution • Develop and execute integrated marketing and communications campaigns. • Collaborate with key stakeholders to ideate, develop, and refine compelling campaign messaging, copy, and visuals that resonate with the target audience. • Oversee the creation and deployment of email newsletters, leveraging customer data and insights to optimize content for maximum awareness and engagement. • Continuously test and iterate on campaign elements, analyzing performance data to identify opportunities for improvement and inform future campaign strategies. • Strategic planning and reporting • Collaborate with marketing leadership to develop and align on annual marketing plans and budgets. • Prepare comprehensive performance reports and presenting key insights and recommendations to stakeholders. • Identify emerging trends and opportunities to inform the organization's long-term marketing strategy. Minimum Requirements Minimum education required of the position • Required: Bachelor’s degree in communications, marketing or related field Minimum experience required of the position • Required: At least 5 years of related professional experience Minimum knowledge, skills and abilities required of the position • Excellent communication and presentation skills, with the ability to effectively convey brand messages internally and externally via traditional and digital channels • Knowledge of segmentation strategies to accomplish business goals • Critical thinking and problem-solving skills Primary Location: Louisiana-New Orleans Louisiana : New Orleans || Louisiana : Baton Rouge || Mississippi : Jackson || Texas : The Woodlands Job Function : Corporate FLSA Status : Professional Relocation Option: No Relocation Offered Union description/code : NON BARGAINING UNIT Number of Openings : 1 Req ID: 125147 PS Job Title : Marketing Analyst, Sr Staff Travel Percentage :Up to 25% An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the EEO page, or see statements below. EEO Statement: The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated. Accessibility: Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request. Additional Responsibilities: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties. Know Your Rights: Workplace Discrimination is Illegal The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please contact HRCompliance@entergy.com to schedule a time to review the affirmative action plan during regular office hours. WORKING CONDITIONS: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties. Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.

Requirements

Must-haves

PS Job Title: Marketing Analyst, Sr Staff
Work Place Flexibility: Hybrid
Legal Entity: Entergy Services, LLC
Job Summary/Purpose
Job Duties/Responsibilities
Drive customer growth, engagement and retention
Develop a deep understanding of the target audience and their needs through collaboration with cross-functional teams.
Conduct analyses to uncover insights about customer behaviors, preferences, and pain points through cohort analysis, A/B testing, funnel analysis, audience segmentation, and other data-driven approaches.
Analyze the customer journey and identify opportunities to optimize the experience, increase retention, and drive adoption and growth.
Optimize marketing performance across channels, including display advertising, paid search, paid social, email, SMS, voice and direct mail to reach customers and deepen engagement.
Develop metrics and frameworks for measuring and reporting on marketing investments and campaign effectiveness.
Campaign development and execution
Develop and execute integrated marketing and communications campaigns.
Collaborate with key stakeholders to ideate, develop, and refine compelling campaign messaging, copy, and visuals that resonate with the target audience.
Oversee the creation and deployment of email newsletters, leveraging customer data and insights to optimize content for maximum awareness and engagement.
Continuously test and iterate on campaign elements, analyzing performance data to identify opportunities for improvement and inform future campaign strategies.
Strategic planning and reporting
Collaborate with marketing leadership to develop and align on annual marketing plans and budgets.
Prepare comprehensive performance reports and presenting key insights and recommendations to stakeholders.
Identify emerging trends and opportunities to inform the organization's long-term marketing strategy.
Minimum education required of the position
Required: Bachelor’s degree in communications, marketing or related field
Minimum experience required of the position
Required: At least 5 years of related professional experience

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

accessibility

Platform: career-feeds
Effort: medium