Job description

Director of Marketing Location Baltimore MD Industry Restaurants About the Role A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels. What You Will Do • Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings • Lead content creation across platforms and oversee brand standards for all locations • Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales • Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition • Own reporting and analytics for marketing performance and make data driven decisions • Lead CRM and loyalty strategy to increase frequency and retention • Manage agency partners and creative freelancers as needed • Develop the annual marketing budget and monitor spend against goals • Support new store openings with launch playbooks, creative, and on the ground activation What You Bring • Experience leading marketing for restaurants or multi unit consumer brands • Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs • Ability to build marketing systems and processes from the ground up • Creative mindset with strong execution and project management skills • Comfortable in a fast growth environment with shifting priorities • Experience managing teams or agency partners • Strong communication skills and the ability to partner cross functionally Compensation Competitive base salary plus bonus structure commensurate with experience.

Requirements

Must-haves

Director of Marketing
Location Baltimore MD
Industry Restaurants
Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings
Lead content creation across platforms and oversee brand standards for all locations
Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales
Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition
Own reporting and analytics for marketing performance and make data driven decisions
Lead CRM and loyalty strategy to increase frequency and retention
Manage agency partners and creative freelancers as needed
Develop the annual marketing budget and monitor spend against goals
Support new store openings with launch playbooks, creative, and on the ground activation
Experience leading marketing for restaurants or multi unit consumer brands
Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs
Ability to build marketing systems and processes from the ground up
Creative mindset with strong execution and project management skills
Comfortable in a fast growth environment with shifting priorities
Experience managing teams or agency partners
Strong communication skills and the ability to partner cross functionally

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: jazzhr
Effort: medium