Job description

ABOUT ORCHESTRA Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across nonprofit and philanthropy, consumer and lifestyle, technology, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communications professionals, and Versus Media Group , a strategy-first political media team. Learn more at www.orchestraco.com . People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow. ABOUT THIS ROLE Orchestra is seeking a Head of Agency Marketing to define and lead the vision for how Orchestra shows up in the world as the company enters its next phase of growth. Reporting directly to the Chief Brand Officer and working closely with the executive team, this individual will set brand and communications strategy from the ground up — determining not just how Orchestra executes but what it prioritizes, invests in, and builds toward across PR, partnerships, events, awards, thought leadership, and activations. This is a function-leadership role with full accountability for strategy, budget, and team, and the latitude to make the calls that shape where and how Orchestra shows up in the marketplace. This individual will collaborate cross-functionally across Orchestra's agencies and leadership to ensure consistency in messaging across all channels, including earned media, and will oversee brand management, product marketing, content development, and cross-channel campaigns. ACCOUNTABILITIES AND QUALIFICATIONS As the Head of Agency Marketing on the Integrated Marketing team, you will: Own and set Orchestra's external communications vision and strategy, across media, conferences, awards, and cultural platforms, translating that vision into a resourced, executable plan Build and manage the budget for the brand and communications function, making investment tradeoffs across earned media, activations, and events Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices by securing speaking slots, press, and thought leadership opportunities Own major moments (including Cannes Lions) end-to-end, from strategic concept through activation, budget, and execution Build relationships across both top-tier outlets and the emerging writers and platforms shaping the next wave of media Monitor emerging writers, outlets, and media tactics to ensure Orchestra's strategy stays ahead of where media is going Set the editorial and narrative standard for how Orchestra's stories are written, pitched, and shaped, including drafting and distributing press releases and scheduling interviews as needed Align external brand positioning with internal communications to ensure clarity and consistency across the organization Establish clear KPIs and a data-informed feedback loop to continually refine strategy and prove impact Build, lead, and mentor a cross-functional team, including internal communications, content, lifecycle, and paid media Create pathways for new voices and emerging writers through collaborations and activations What you bring: A strategist's ability to set vision and a builder's ability to stand up the function, team, and processes to deliver on it Executive-level PR / communications leadership experience with a bias toward action A track record of getting brands into the right rooms, conversations, and publications Experience concepting, budgeting, and executing events or activations that break through Sharp instincts for storytelling and media, paired with the judgment to prioritize resources against them Equal comfort setting strategic direction and executing hands-on when needed Progressive leadership experience building, managing, and growing teams Essential skills: 15+ years of experience in public relations, marketing, communications, or brand storytelling, with agency or in-house leadership experience strongly preferred Demonstrated experience owning a function's strategy, budget, and team, not just executing against someone else's plan Proven ability to develop and lead external communications strategies that drive meaningful visibility across both top-tier and emerging media outlets Strong, existing relationships with journalists, editors, and/or creators, with a clear understanding of how to engage both established publications and the next generation of writers and platforms Demonstrated success securing high-impact press, speaking engagements, and thought leadership opportunities for senior executives or brands Experience concepting, budgeting, and executing brand activations, events, or cultural moments that extend beyond traditional media and create real audience engagement Exceptional writing and storytelling skills, with the ability to craft compelling narratives, press materials, and executive communications Strong editorial judgment and instinct for what makes a story timely, relevant, and culturally resonant Ability to operate as both strategist and executor, setting direction while also rolling up sleeves to pitch, write, and deliver Data-driven approach to managing marketing and communications initiatives, with clear command of budget and resource allocation Extremely strong interpersonal, written communication, and organizational skills WORKING AT ORCHESTRA Salary range : $200,000 - $250,000 plus bonus, commensurate with experience. Location: This role is based in our New York, NY office on a hybrid basis, in-office 3 days per week. #LI-MC1 #LI-Hybrid Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com . To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

Requirements

Must-haves

As the Head of Agency Marketing on the Integrated Marketing team, you will:
Own and set Orchestra's external communications vision and strategy, across media, conferences, awards, and cultural platforms, translating that vision into a resourced, executable plan
Build and manage the budget for the brand and communications function, making investment tradeoffs across earned media, activations, and events
Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices by securing speaking slots, press, and thought leadership opportunities
Own major moments (including Cannes Lions) end-to-end, from strategic concept through activation, budget, and execution
Build relationships across both top-tier outlets and the emerging writers and platforms shaping the next wave of media
Monitor emerging writers, outlets, and media tactics to ensure Orchestra's strategy stays ahead of where media is going
Set the editorial and narrative standard for how Orchestra's stories are written, pitched, and shaped, including drafting and distributing press releases and scheduling interviews as needed
Align external brand positioning with internal communications to ensure clarity and consistency across the organization
Establish clear KPIs and a data-informed feedback loop to continually refine strategy and prove impact
Build, lead, and mentor a cross-functional team, including internal communications, content, lifecycle, and paid media
Create pathways for new voices and emerging writers through collaborations and activations
A strategist's ability to set vision and a builder's ability to stand up the function, team, and processes to deliver on it
Executive-level PR / communications leadership experience with a bias toward action
A track record of getting brands into the right rooms, conversations, and publications
Experience concepting, budgeting, and executing events or activations that break through
Sharp instincts for storytelling and media, paired with the judgment to prioritize resources against them
Equal comfort setting strategic direction and executing hands-on when needed
Progressive leadership experience building, managing, and growing teams
Demonstrated experience owning a function's strategy, budget, and team, not just executing against someone else's plan
Proven ability to develop and lead external communications strategies that drive meaningful visibility across both top-tier and emerging media outlets
Strong, existing relationships with journalists, editors, and/or creators, with a clear understanding of how to engage both established publications and the next generation of writers and platforms
Demonstrated success securing high-impact press, speaking engagements, and thought leadership opportunities for senior executives or brands

Nice-to-haves

15+ years of experience in public relations, marketing, communications, or brand storytelling, with agency or in-house leadership experience strongly preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Vision