Job description

Eaton’s ES AMER PCS division is currently seeking a Manager, Commercial Experience and Marketing Communications. This is a hybrid position (3 days on-site/week) that can take place out of our locations in Ellisville, MO, Beachwood, OH, or Moon Township, PA. We are able to offer relocation assistance for qualified candidates within the United States. The Commercial Experience & Marketing Communication Manager is the strategic commercial partner for the Bussmann business. It owns the end-to-end commercial experience for external customers, distributor partners and the internal sales organization, and translates business strategy into integrated marketing plans that create demand, accelerate launches and support revenue growth. This position sets direction for digital marketing, marketing communications and the Bussmann Experience Center, and identifies risks, opportunities and resource requirements before they affect customers, sales partners or division priorities. This role also owns the management system for the Executive & Site Experience Coordinator. The manager sets overall priorities, development objectives and performance expectations, while the Vice President and General Manager defines the service expectations for the coordinator’s dedicated executive-support commitment. The manager ensures that executive support, site experience, communications and employee engagement are delivered as one coordinated operating model rather than as competing informal requests. The expected annual salary range for this role is $130000 - $190000 a year. This position is also eligible for a variable incentive program. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. What you'll do: Commercial Marketing Strategy & Demand Generation: • Develop and execute the integrated commercial marketing strategy for the Bussmann business, including target audiences, messaging, campaign timing, business objectives, and expected commercial impact. • Lead commercial launch programs through PROLaunch, partnering with Product Management to drive adoption and market success. • Develop audience segmentation, media, thought leadership, and content strategies across digital platforms, trade media, customer success stories, and distributor communications. • Direct digital marketing and marketing communications activities, including website content, campaign automation, social media, collateral, events, and product launches. • Measure marketing effectiveness through ROI analysis, pipeline influence, revenue attribution, awareness metrics, and optimization of marketing investments. • Support Bussmann’s GPL responsibilities by partnering with regional marketing and commercial teams to align campaigns, product-launch communications, messaging, marketing collateral and sales enablement for global products. Establish shared plans and coordination cadences to ensure consistent positioning and brand execution while allowing adaptation to local market needs. Customer Experience, Sales Enablement & Stakeholder Engagement: • Provide strategic leadership for the Bussmann Experience Center, including audience targeting, engagement planning, experience standards, and demand-generation objectives. • Establish governance and cross-functional collaboration with Codes & Standards and Technical Marketing to ensure impactful and technically accurate customer experiences. • Integrate Experience Center engagements into sales and marketing campaigns, ensuring every visit supports qualified opportunities and pipeline growth. • Design and deliver sales enablement resources, launch communications, message maps, and commercial tools that support consistent customer-facing execution. • Build strong partnerships with regional sales leaders and key distributors through structured engagement cadences, proactive issue resolution, and alignment on business priorities. Team Leadership, Operations & Brand Stewardship: • Lead, coach, and develop marketing team members, including the Experience Center Manager and Executive & Site Experience Coordinator, while building organizational capability and succession strength. • Establish clear priorities, ownership, and resource plans to ensure continuity of support for customer-facing, leadership, and business-critical activities. • Oversee employee, visitor, executive, and customer experiences at the Ellisville site, ensuring a professional and consistent brand image. • Manage the marketing communications budget, supplier spending, forecasting, and investment allocation to maximize commercial value. • Ensure brand alignment, governance, training, and compliance across all customer-facing and employee-facing communications and experiences. Qualifications: Required (Basic) Qualifications: • Bachelor’s degree from an accredited institution. • Minimum 8 years of marketing, commercial marketing, or marketing communications experience. • At least 2 years of experience directing cross-functional work where decision rights are shared across commercial, technical, and support functions. • Eaton will not consider applicants for employment, immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc. Preferred Qualifications: • MBA or graduate degree in marketing, communications, or business from an accredited institution. • At least three years of experience in: • leading and developing a team. • electrical, industrial or another technical manufacturing environment, including distributor or agent channels. • owning a customer experience center, demonstration facility, training program or comparable in-person commercial platform used for demand generation. • direct leadership of digital marketing, marketing communications or customer-experience resources. • product launch within a stage-gate process such as PROLaunch. Specialized knowledge and capability: Strategic planning: Converts a business objective into an integrated plan with audience, objective, storyline, timing, inputs, ownership, measures and intended commercial impact. Commercial acumen: Connects distributor economics, channel behavior, specification activity and marketing investment to pipeline and revenue. Demonstrated ownership of marketing strategy tied to measurable commercial results. Cross-functional leadership: Sets commercial-experience direction while respecting technical, HR, facilities and functional decision rights. Demand generation: Designs the sequence from awareness through engagement to qualified opportunity and integrates digital and in-person experiences. Customer and site experience design: Maps and improves the journey across digital, Experience Center, visitor, event and communication touchpoints. Executive-service governance: Balances a formal executive-support commitment with customer, visitor, employee and communications priorities without allowing informal scope drift. Digital fluency: Provides effective direction for website content, SEO/SEM, marketing automation, CRM, social media and campaign analytics. Technical translation: Converts circuit-protection technology and codes-and-standards content into compliant value propositions and commercial messaging. People leadership: Delegates, coaches, manages performance, advocates for talent and builds coverage and succession depth. #LI-HA1 All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws. You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number. We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

Requirements

Must-haves

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
Commercial Marketing Strategy & Demand Generation:
Develop and execute the integrated commercial marketing strategy for the Bussmann business, including target audiences, messaging, campaign timing, business objectives, and expected commercial impact.
Lead commercial launch programs through PROLaunch, partnering with Product Management to drive adoption and market success.
Develop audience segmentation, media, thought leadership, and content strategies across digital platforms, trade media, customer success stories, and distributor communications.
Direct digital marketing and marketing communications activities, including website content, campaign automation, social media, collateral, events, and product launches.
Measure marketing effectiveness through ROI analysis, pipeline influence, revenue attribution, awareness metrics, and optimization of marketing investments.
Customer Experience, Sales Enablement & Stakeholder Engagement:
Provide strategic leadership for the Bussmann Experience Center, including audience targeting, engagement planning, experience standards, and demand-generation objectives.
Establish governance and cross-functional collaboration with Codes & Standards and Technical Marketing to ensure impactful and technically accurate customer experiences.
Integrate Experience Center engagements into sales and marketing campaigns, ensuring every visit supports qualified opportunities and pipeline growth.
Design and deliver sales enablement resources, launch communications, message maps, and commercial tools that support consistent customer-facing execution.
Build strong partnerships with regional sales leaders and key distributors through structured engagement cadences, proactive issue resolution, and alignment on business priorities.
Lead, coach, and develop marketing team members, including the Experience Center Manager and Executive & Site Experience Coordinator, while building organizational capability and succession strength.
Establish clear priorities, ownership, and resource plans to ensure continuity of support for customer-facing, leadership, and business-critical activities.
Oversee employee, visitor, executive, and customer experiences at the Ellisville site, ensuring a professional and consistent brand image.
Manage the marketing communications budget, supplier spending, forecasting, and investment allocation to maximize commercial value.
Ensure brand alignment, governance, training, and compliance across all customer-facing and employee-facing communications and experiences.

Nice-to-haves

MBA or graduate degree in marketing, communications, or business from an accredited institution.
At least three years of experience in: • leading and developing a team.
electrical, industrial or another technical manufacturing environment, including distributor or agent channels.
owning a customer experience center, demonstration facility, training program or comparable in-person commercial platform used for demand generation.
direct leadership of digital marketing, marketing communications or customer-experience resources.
product launch within a stage-gate process such as PROLaunch.

Application prep

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