Copywriter at KnitWell Group

Job description

About us Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between). Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us? About the role The Copywriter is responsible for the concept, development, and implementation of creative, seasonal, and promotional copy for Ann Taylor Marketing. The Copywriter understands the brand positioning and voice to be able to express each season s important fashion/cultural trends in a compelling, original, elevated, and accessible way to keep Ann Taylor’s consumer-facing communication modern, relevant, differentiated, and inspired. The Copywriter understands how to leverage consumer insights and seasonal mindset while also working at a fast pace to address needs as they come up. They also understand how to adapt voice based on channel (e.g. social, email, paid media, etc.) and audience type (e.g. acquisition, retention, reactivation, etc.) while still being brand-appropriate. The right candidate understands the balance of communicating the brand’s values and promoting brand awareness while understanding the importance of supporting the business through driving traffic and sales to our stores and website. The impact you can have Demonstrate expertise translating brand and marketing strategy into compelling copy Ensure consistency and adherence to Ann Taylor copy standards; Maintain high standards for writing and proofreading Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency Effectively manage production workflow Write informative and compelling marketing copy across channels and categories Use a variety of writing styles to engage diverse audiences across both print and digital Work under tight deadlines with excellent attention to detail, as well as with a holistic vision Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels Collaborate with design partners to work conceptually from beginning stages to final execution Expert knowledge of promotionally driven messaging through effective direct response engagement best practices Stay on top of best practices and trends with other brands and retailers, specifically but not limited to customer relationship marketing tactics and trends Confidently express point of view regarding the direction of copy and advertising Experience with Email and Promotions copywriting preferred You’ll bring to the role Bachelor’s Degree in English, journalism, communications, or advertising Minimum 3 years’ experience copywriting in advertising, direct marketing or publishing Background in fashion ecommerce/editorial; Extensive working knowledge of current trends, style, culture, and language of fashion world Creative work portfolio Ability to think strategically about interactive design, advertising, media, and audience Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography Experience in developing direct response concepts, email marketing, and direct mail Ability to work independently as well as partner with others and work well within a team Flexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlines Superb organizational skills with meticulous attention to detail Self-motivated with entrepreneurial spirit; Positive attitude (and a sense of humor) Outstanding written and verbal communication skills; Excellent editing and proofreading skills; Ability to self-edit and sense-check text Email, Promotional, Online/Social media copywriting with curiosity to learn more Proficiency with Word/Google Docs; Experience with database tools; Knowledge of Internet technology #LI-AP1 Location: Corporate Ann Taylor – Remote Position Type: Regular/Full time Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate s qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.

Requirements

Must-haves

The impact you can have
Demonstrate expertise translating brand and marketing strategy into compelling copy
Ensure consistency and adherence to Ann Taylor copy standards; Maintain high standards for writing and proofreading
Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency
Effectively manage production workflow
Write informative and compelling marketing copy across channels and categories
Use a variety of writing styles to engage diverse audiences across both print and digital
Work under tight deadlines with excellent attention to detail, as well as with a holistic vision
Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels
Collaborate with design partners to work conceptually from beginning stages to final execution
Expert knowledge of promotionally driven messaging through effective direct response engagement best practices
Stay on top of best practices and trends with other brands and retailers, specifically but not limited to customer relationship marketing tactics and trends
Confidently express point of view regarding the direction of copy and advertising
You’ll bring to the role
Bachelor’s Degree in English, journalism, communications, or advertising
Minimum 3 years’ experience copywriting in advertising, direct marketing or publishing
Background in fashion ecommerce/editorial; Extensive working knowledge of current trends, style, culture, and language of fashion world
Creative work portfolio
Ability to think strategically about interactive design, advertising, media, and audience
Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography
Experience in developing direct response concepts, email marketing, and direct mail
Ability to work independently as well as partner with others and work well within a team
Flexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlines

Nice-to-haves

Experience with Email and Promotions copywriting preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Vision