Senior Technical Product Marketing Manager, Edge (SMM194) at Defense Unicorns

Job description

Role Overview: As a Senior Technical Product Marketing Manager, AI, at Defense Unicorns, you will lead the market introduction and ongoing product marketing strategy for emerging AI products in the defense market. You will report to the Head of Product Marketing and work closely with Product, Engineering, Growth, and Executive leadership to bring new products to market. This is an execution-heavy role with significant ownership across the product lifecycle. You will define positioning and messaging, establish the go-to-market foundation, develop technical content and demonstrations, enable Growth teams, and help shape how new capabilities are packaged, launched, adopted, and communicated. You will also serve as a trusted product expert and evangelist, ensuring our product narratives reflect real mission needs and responsible, secure, and practical applications of emerging technology. Responsibilities: The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve. Develop and execute end-to-end go-to-market strategies for new products and features Define target audiences, positioning, messaging, and product narratives Support product naming, launch planning, adoption, and post-launch optimization Establish the go-to-market foundation for products entering new or undefined markets Establish deep technical expertise across the Defense Unicorns product portfolio Translate complex technical concepts into clear and differentiated customer value Create solution briefs, white papers, technical blogs, and web content Develop presentations, launch materials, videos, demos, and use-case narratives Partner with Product and Engineering to develop repeatable technical demonstrations Conduct market research and competitive analysis Translate market intelligence into positioning, messaging, and go-to-market recommendations Use qualitative and quantitative insights to improve marketing execution Serve as a product evangelist for Defense Unicorns products and philosophies Communicate the value of Defense Unicorns capabilities within the defense industry Provide recommendations that improve products, services, and market adoption Operate effectively amid ambiguity and establish structure for new market offerings Travel Expectation: Approximately 35%–45% travel may be required to engage with customers, communities, partners, and industry stakeholders. Preferred Experience and Qualifications: 7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function Significant experience owning technical go-to-market programs Demonstrated experience launching a new technical product, platform, capability, or major feature Experience introducing products without an established category, customer base, or messaging foundation Strong working knowledge of artificial intelligence and machine learning concepts Understanding of AI model deployment, governance, limitations, and risks Deep understanding of modern software development and DevSecOps Experience with Kubernetes, Helm, containers, APIs, and platform engineering Strong technical and creative writing skills, making complex topics accessible to non-technical audiences Exceptional interpersonal, presentation, and public-speaking skills Experience leading complex cross-functional initiatives Ability to communicate and collaborate effectively in a remote work environment Experience working with defense, national security, or federal government customers Full compensation packages are based on candidate experience. Compensation ranges are established using national benchmarking data and apply across all geographic locations within the United States. Remote - USA $142,375 — $230,000 USD Who We Are Defense Unicorns delivers mission value by streamlining software delivery so our customers can focus on the most important challenges. We share a vision of freedom and security for the advancement of progress and innovation. Our commitment to this vision, and to our mission-driven customers, means a commitment to speed, user experience and optionality, without compromising security. Our team is composed of innovators, software engineers, and veterans with decades of experience delivering technology programs across the federal market. What We Do We create and deliver secure solutions for continuous software integration and delivery. Defense Unicorns consolidates the best practices for security pipelines, testing, and deployment automation in order to meet the high security requirements valued by mission owners. Our solutions are agnostic by design and we believe that growing a robust ecosystem of secure, cloud-native software solutions can help enterprise customers inside and outside the federal market buy and integrate software more easily. Who We Serve Defense Unicorns’ customers are mission-focused leaders across public and private enterprises. We proudly support defense and civil agencies across the U.S. government and we work closely with the creators of leading-edge software solutions to deliver value to the mission-owner by improving the security and consumability of commercial software products. What We Work On Kubernetes Cloud Environments (AWS/GCP and Azure) Infrastructure-as-code (like Terraform/Pulumi) Continuous Delivery and automation tooling GitOps Containers CNCF projects and open source products and packages Helm/Kustomize-Value Stream Mapping Building and improving security delivery Building Kubernetes and cloud native applications Benefits Our Unicorns Enjoy Health: Medical/Dental/Vision Premiums are 100% Company Paid Health Savings Account Life Insurance Disability Insurance Financial: 401k Retirement Plan Company Stock Options Home Office Budget Leave: We offer all full-time Unicorns Flexible Time Off (FTO) plus all Federal Holidays, one week for Thanksgiving, and two weeks for Christmas and New Year’s Paid Parental Leave Learning: Reimbursement for approved trainings/subscriptions Conferences (travel, lodging, and fees) Don’t have all the preferred experience or qualifications? Studies show that underrepresented groups like women and people of color are less likely to apply to jobs if they don't meet every requirement listed. At Defense Unicorns, we're committed to diversity. If you're enthusiastic about the role but don't match every criteria, we encourage you to apply. You could be the perfect fit for this or another role! Defense Unicorns is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law. CCPA DISCLOSURE

Requirements

Must-haves

Develop and execute end-to-end go-to-market strategies for new products and features
Define target audiences, positioning, messaging, and product narratives
Support product naming, launch planning, adoption, and post-launch optimization
Establish the go-to-market foundation for products entering new or undefined markets
Establish deep technical expertise across the Defense Unicorns product portfolio
Translate complex technical concepts into clear and differentiated customer value
Create solution briefs, white papers, technical blogs, and web content
Develop presentations, launch materials, videos, demos, and use-case narratives
Partner with Product and Engineering to develop repeatable technical demonstrations
Conduct market research and competitive analysis
Translate market intelligence into positioning, messaging, and go-to-market recommendations
Use qualitative and quantitative insights to improve marketing execution
Serve as a product evangelist for Defense Unicorns products and philosophies
Communicate the value of Defense Unicorns capabilities within the defense industry
Provide recommendations that improve products, services, and market adoption
Operate effectively amid ambiguity and establish structure for new market offerings
Travel Expectation: Approximately 35%–45% travel may be required to engage with customers, communities, partners, and industry stakeholders.
7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
Significant experience owning technical go-to-market programs
Demonstrated experience launching a new technical product, platform, capability, or major feature
Experience introducing products without an established category, customer base, or messaging foundation
Strong working knowledge of artificial intelligence and machine learning concepts
Understanding of AI model deployment, governance, limitations, and risks

Nice-to-haves

Don’t have all the preferred experience or qualifications? Studies show that underrepresented groups like women and people of color are less likely to apply to jobs if they don't meet every requirement listed.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigomachine learningkubernetesawsgcpazure

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Parental Leave