Job description

As the Manager of our WW App Store Developer Marketing team, you will lead a high-impact function that delivers value to developers and the App Store business through strategic communications and developer partner programs. 10+ years of marketing experience with a focus on B2B and/or developer audience marketing; 3+ years leading teams Deep knowledge of the mobile app and developer ecosystem, including monetization strategies and subscription models. Proven success originating and delivering developer/B2B marketing programs end-to-end—from strategy and messaging to execution and measurement. Demonstrated experience building co-marketing plans with partners and managing high‑stakeholder, relationship-driven programs. Strong ability to influence and align stakeholders across Marketing, Product, and Business teams; thrives in collaborative environments and navigates ambiguity with ease. Expertise in audience segmentation, positioning, and lifecycle communications for technical and non-technical audiences. Strong analytical skills with experience defining KPIs, measuring impact, and optimizing based on insights Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively. Strategic thinker and problem solver who translates business goals and product roadmaps into actionable, impactful programs. Experience using or implementing marketing technology, automation, analytics tools, and AI tools to to streamline operations and improve outcomes. Familiarity with developer tools, platforms, and communities; ability to translate technical concepts into benefit-driven messaging. Experience operating globally, adapting programs to regional nuances in partnership with local teams. Comfortable building from scratch—establishing first-ever strategies, processes, GTM plans, and measurement frameworks. Understanding of the mobile payments ecosystem and its impact on app marketing strategies.

Requirements

Must-haves

10+ years of marketing experience with a focus on B2B and/or developer audience marketing; 3+ years leading teams
Deep knowledge of the mobile app and developer ecosystem, including monetization strategies and subscription models.
Proven success originating and delivering developer/B2B marketing programs end-to-end—from strategy and messaging to execution and measurement.
Demonstrated experience building co-marketing plans with partners and managing high‑stakeholder, relationship-driven programs.
Strong ability to influence and align stakeholders across Marketing, Product, and Business teams; thrives in collaborative environments and navigates ambiguity with ease.
Expertise in audience segmentation, positioning, and lifecycle communications for technical and non-technical audiences.
Strong analytical skills with experience defining KPIs, measuring impact, and optimizing based on insights
Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.
Strategic thinker and problem solver who translates business goals and product roadmaps into actionable, impactful programs.
Experience using or implementing marketing technology, automation, analytics tools, and AI tools to to streamline operations and improve outcomes.
Familiarity with developer tools, platforms, and communities; ability to translate technical concepts into benefit-driven messaging.
Experience operating globally, adapting programs to regional nuances in partnership with local teams.
Comfortable building from scratch—establishing first-ever strategies, processes, GTM plans, and measurement frameworks.
Understanding of the mobile payments ecosystem and its impact on app marketing strategies.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: apple
Effort: medium