Brand Partnerships Manager - Specialty Retail
TikTok· enterprise· Entertainment· Oct 13, 2026 · 15d ago
Austin, TX
In office
Full-time
Senior
$130K–$180K est.
5+ years exp
Job description
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our mid-market Ad Sales team partners at scale with some of the fastest-growing global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.
The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and ever-changing environment.
Responsibilities:
- Become an expert in TikTok solutions for businesses and adapt recommendations quickly to suit varying client needs
- Lead the account planning process that aligns brand and TikTok resources to maximize opportunities
- Create compelling sales presentations and proposals utilizing internal and external data
- Grow revenue, educate and lead strategic conversations with clients, and navigate complex relationships
- Demonstrate expertise in all matters relevant to your book of business, including escalation and troubleshooting to resolve client issues
- Spearhead client education on products and give product updates to advise on the best approach to drive business outcomes for clients and agencies
- Work cross-functionally within sales and other TikTok teams to drive revenue and increase customer satisfaction
- Identify opportunities to improve ad products and the customer experience
Minimum Qualifications:
- 5+ years of media sales, digital marketing, brand advertising, and/or online advertising experience
- Must be willing to work in Austin, TX
Preferred Qualifications:
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Proven ability to establish relationships with advertisers, agencies, and C-level relationships
- Track record of delivering and exceeding revenue goals
- Creative, outside-the-box thinker and strategist
- A team player and collaborator
Application prep
Use the role’s language and application details while tailoring your materials.
- Platform
- tiktok
- Effort
- medium