Automation Sales Engineer
Position Summary
The Automation Sales Engineer is responsible for driving sales growth, market development, and strategic business expansion for WEG Automation products and solutions within an assigned geographic region. Reporting to the Automation Sales Manager – USA, this role serves as a key technical and commercial resource responsible for developing customer strategies, supporting complex sales opportunities, and accelerating the adoption of WEG Automation solutions.
The Automation Sales Engineer partners with Territory Sales Managers, distributors, system integrators, OEMs, contractors, and end users to identify strategic opportunities, develop account plans, provide application expertise, and deliver value-added solutions. This position requires a strong understanding of industrial automation applications combined with the ability to influence decision-makers, develop long-term partnerships, and successfully convert targeted growth opportunities.
Territory Preference: Candidates should reside within the assigned sales territory. Strong preference will be given to candidates located in the Midwest (IL, IN, KY, MO) or Mid-Atlantic (NJ, DE, MD, Washington, D.C., and the Philadelphia region). Candidates outside these markets must be willing to relocate.
Primary Responsibilities
• Develop and execute regional sales strategies and business plans to increase WEG Automation sales, market share, and customer penetration.
• Identify, target, and strategically pursue new accounts and emerging opportunities within the assigned geography.
• Provide technical pre-sales support by understanding customer applications, recommending solutions, validating product selections, and supporting the development of proposals and quotations.
• Lead complex sales opportunities by coordinating technical resources, channel partners, and internal WEG teams to deliver customer-focused solutions.
• Build and maintain strong relationships with key decision-makers, understanding customer business drivers, technical requirements, and purchasing processes.
• Drive pipeline development and opportunity management activities with WEG sales teams, distributors, third-party representatives, OEMs, and system integrators.
• Partner with channel organizations to strengthen sales capabilities, improve technical knowledge, and develop strategies to grow WEG Automation market presence.
• Provide product training, application support, and technical presentations to customers, distributors, sales teams, and industry partners.
• Collaborate with WEG Offer Management and product teams by providing market feedback, application trends, competitive intelligence, and customer requirements.
• Support strategic account conversion and growth initiatives by providing regular updates on progress, opportunities, and market conditions.
• Review and validate technical and commercial aspects of customer proposals and quotations to ensure successful project execution.
• Represent WEG Automation at customer meetings, industry events, trade shows, and channel activities as required.
• Maintain consistent customer engagement through regular travel throughout the assigned region (approximately 50–70%).
Qualifications & Experience
• Bachelor's degree in Engineering or a related technical field preferred. Candidates with a combination of technical training, certifications, and relevant engineering, technical, field service, or industry experience may also be considered.
• 5+ years of experience in industrial automation, electrical systems, motion control, drives, or related technologies.
• Strong application knowledge of industrial automation products, including AC/DC drives, soft starters, PLCs, controls, motor management, and related systems.
• Demonstrated success supporting technical sales opportunities, developing customer relationships, and growing business within industrial markets.
• Experience working with distributors, OEMs, system integrators, contractors, and end users preferred.
• Strong ability to translate customer requirements into effective technical solutions and business value propositions.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to manage multiple strategic opportunities, prioritize effectively, and operate independently across a regional territory.
• Proficiency with CRM systems, business software, and digital communication platforms.
Preferred Home Base: Major metropolitan area within the assigned territory with convenient access to airports and customer sites.
About WEG Electric Corp.
WEG Electric Corp. is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world producing more than 21 million units annually. Founded in 1961, WEG Electric Corp. operates mainly in the sector of capital goods, having five main businesses: Motors, Energy, Automation, Coatings Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The US corporate office is located in Duluth, GA with manufacturing units in Minnesota, Indiana and Missouri with over 30 thousand employees worldwide. Visit our website to learn more: www.weg.net
We offer a pleasant work environment, competitive compensation and full benefits package. To Apply: All candidates must submit an updated resume and complete our application in order to be considered for this position. Must be authorized to work in the United States. WEG Electric Corp. does not offer visa sponsorship for this role.
We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.