Job description

WHO ARE YOU? A strategic sales leader who inspires high-performing teams and turns market insight into regional growth. You bring a consultative mindset, strong education industry and business acumen, and a passion for building customer relationships that will advance the accessibility of solutions that meet the needs of K–12 schools and students. WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. WHAT IS THE ROLE ABOUT? As our K12 Southern Regional Sales Manager (RSM), you will lead a team of sales and support specialists responsible for achieving complex business goals across a defined region. You will be accountable for regional sales performance and overall business health while coaching your team in negotiation, account management, territory planning, consultative selling, relationship building, and presentation skills. You will also play a key role in developing and executing the region’s sales strategy. WHY IS THIS EXCITING? This is an opportunity to shape regional growth, develop a high-performing team, and turn strategy into measurable results. Your leadership will strengthen customer partnerships and expand the impact of our language-learning solutions across the region. IN THIS ROLE YOU WILL: • Develop, execute, and continuously refine regional business plans to meet or exceed sales goals, using territory, pipeline, market, customer, and competitive insights to identify growth opportunities and guide priorities. • Lead, coach, and mentor a diverse team of field and office-based sales and support professionals, strengthening skills in negotiation, account management, territory planning, consultative selling, relationship building, and presentations. • Partner with representatives on high-value accounts, strategic opportunities, and state adoptions; support targeting and prospecting, deliver client presentations, and lead key opportunities through close. • Build and sustain strong customer relationships while resolving day-to-day issues in alignment with broader regional goals. • Support state adoption initiatives, develop marketing plans, onboard and train sales per diems, and participate in relevant company, regional, and state meetings. • Define and improve sales processes, ensure consistent use of CRM and sales technologies, and maintain accurate opportunity data in Salesforce.com to support visibility, forecasting, and decision-making. • Share actionable market and customer insights with sales, marketing, and technology leadership while maintaining expert knowledge of VHL’s print and digital products. • Manage the regional budget, including sampling and travel and entertainment expenses, with fiscal discipline and appropriate market coverage. YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE): • Bachelor’s degree minimum • 7-10 years of successful field-oriented sales experience selling digital and print-based products in a consultative environment in the publishing, edtech or similar market/industry • 3+ years previous experience of managing a field an in-house sales team, within the publishing, edtech or similar market/industry • Tech Skills: Advanced level of experience using CRM software to oversee customer data management and strategic analysis, driving sales team performance and strong proficiency with MS Office • Market Knowledge: • In-depth knowledge of the K–12 and/or higher education landscape, including trends in digital learning, curriculum requirements, and the needs of educators and students • Advanced understanding of educational technology tools and digital content systems • Sales Skills: • Demonstrated success in strategic selling, territory planning, and managing complex or multi-stakeholder negotiations • Experience with state-level adoption processes in the K12 market segment • Proven expertise in creating and executing regional growth strategies, including in high-stakes or competitive markets. • Deep knowledge of consultative and solution-based selling techniques for institutional sales • A willingness to travel up to 30% within the multi-state region, and to other company meetings, etc. as needed IDEAL IF YOU HAVE (PREFERRED SKILLS & EXPERIENCE): • Experience using Salesforce.com • Familiarity with VHL products • Working knowledge of the Spanish language • Advanced degree LOCATION: To be considered, candidate reside within the southern region of the United States. Ideal candidate will reside in the state of Florida and have a willingness to travel throughout the multi-state region without restriction. Relocation is not available for this position. SALARY RANGE : $ 130,000 - $150,000 annual The salary range included in this job posting represents the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The hiring range will vary based on factors, including but not limited to, specific competencies, relevant education and experience, skills, qualifications, certifications, performance, location, market conditions as well as business and organizational needs. Additionally, successful employees may be eligible for annual bonuses as part of their overall compensation package subject to plan eligibility criteria and performance. AI Use in the Application Process We support candidates balanced and thoughtful use of AI tools to support their job search. However, all application materials (including resumes, cover letters, portfolios, work-samples etc.) and interview responses must reflect the candidate authentic and actual experience, skills, and judgment. Real time use of AI during interviews is not permitted unless explicitly stated and authorized, in writing, by VHL’s HR department. Candidates may be asked to confirm that submitted work reflects their own abilities and to explain their responses in real time. Candidates requiring assistive technologies (including certain AI tools) as accommodations may request approval. Approved accommodations will not negatively impact evaluation. All hiring decisions are made by humans. Please see our complete “Candidate Use of Artificial Intelligence (AI) Tools – Policy Statement” here vistahigherlearning.com

Requirements

Must-haves

WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.
Partner with representatives on high-value accounts, strategic opportunities, and state adoptions; support targeting and prospecting, deliver client presentations, and lead key opportunities through close.
Build and sustain strong customer relationships while resolving day-to-day issues in alignment with broader regional goals.
Support state adoption initiatives, develop marketing plans, onboard and train sales per diems, and participate in relevant company, regional, and state meetings.
Define and improve sales processes, ensure consistent use of CRM and sales technologies, and maintain accurate opportunity data in Salesforce.com to support visibility, forecasting, and decision-making.
Share actionable market and customer insights with sales, marketing, and technology leadership while maintaining expert knowledge of VHL’s print and digital products.
Manage the regional budget, including sampling and travel and entertainment expenses, with fiscal discipline and appropriate market coverage.
YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE):
Bachelor’s degree minimum
7-10 years of successful field-oriented sales experience selling digital and print-based products in a consultative environment in the publishing, edtech or similar market/industry
3+ years previous experience of managing a field an in-house sales team, within the publishing, edtech or similar market/industry
Tech Skills: Advanced level of experience using CRM software to oversee customer data management and strategic analysis, driving sales team performance and strong proficiency with MS Office
Market Knowledge: • In-depth knowledge of the K–12 and/or higher education landscape, including trends in digital learning, curriculum requirements, and the needs of educators and students
Advanced understanding of educational technology tools and digital content systems
Sales Skills: • Demonstrated success in strategic selling, territory planning, and managing complex or multi-stakeholder negotiations
Experience with state-level adoption processes in the K12 market segment
Proven expertise in creating and executing regional growth strategies, including in high-stakes or competitive markets.
Deep knowledge of consultative and solution-based selling techniques for institutional sales
A willingness to travel up to 30% within the multi-state region, and to other company meetings, etc. as needed
Experience using Salesforce.com
Familiarity with VHL products
Working knowledge of the Spanish language
Advanced degree

Nice-to-haves

IDEAL IF YOU HAVE (PREFERRED SKILLS & EXPERIENCE):

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

accessibilityai

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Effort: medium