Digital Marketing Manager
Beck Auto Group· Oct 14, 2024 · 25mo agoPosted 743 days ago
Palatka, Florida
In office
Full-time
Manager
$101K–$134K est.
5+ years exp
Before you apply
Ghost Signal:
Open since October 14, 2024 — 743 days, and still accepting applications.
Job description
Beck Automotive Group
Digital Marketing Manager
Competitive Pay Plan Based on Experience + Great Benefits + Fun Environment
Job Intro
The Beck Automotive Group owns 5 dealerships, it is growing and looking for career-minded professionals who want to grow with our 350+ employee organization. We believe culture makes a difference and we strive to build lasting relationships with our employees, customers, and the community. At Beck, we are searching for a talented Digital Marketing Manager to grow our current online automotive business.
Applicants should have experience overseeing and advising on an advanced automotive web strategy, including design and development projects, content creation and production, extensive SEO/SEM knowledge, all forms of digital marketing, and the ability to drive the development of a strategic roadmap for all digitally based business enhancements. Excellent computer skills required.
Knowledge of the automotive industry is a must. Understanding the digital space and preparing for what's next is at our core.
Key Responsibilities:
Develop, implement, and manage PPC campaigns across Google, Bing, and social media platforms to drive targeted traffic and conversions.
Conduct keyword research, ad copy creation, and performance analysis to optimize PPC campaigns.
Monitor and analyze PPC campaign performance metrics, including click-through rates, conversion rates, cost per acquisition, and ROI, adjusting as needed to improve results.
Plan and execute SEO strategies to increase organic search rankings and drive website traffic.
Perform ongoing keyword discovery, expansion, and optimization for SEO.
Optimize website content, landing pages, and blogs for search engine visibility and user experience.
Conduct competitive analysis to identify gaps and opportunities in SEO strategies.
Utilize Google Analytics and other tools to track, analyze, and report on website and campaign performance.
Collaborate with marketing team to ensure SEO best practices are implemented across all digital content.
Stay up-to-date with the latest trends and best practices in PPC and SEO, and implement changes as necessary.
Work closely with the marketing team to integrate PPC and SEO efforts with broader marketing strategies.
Manage budgets and allocate resources efficiently across PPC and SEO initiatives.
Qualifications:
5+ Years Proven Experience as a Digital Marketing Manager in the Automotive Industry
Proven track record in managing PPC and SEO marketing campaigns
Bachelor’s Degree in Marketing or related field preferred
Excellent written and verbal communication skills
Ability to work independently and manage multiple projects simultaneously
Excellent communication and interpersonal skills.
Detail-oriented with exceptional organizational abilities.
Commitment to maintaining high ethical standards.
Maintain professional business attire and appearance
Self-starter and ability to be a great team player
Valid in-state driver's license and automobile insurance
Resume must be uploaded, and application questionnaire must be completed for immediate consideration.
Must be able to work in the U.S. without sponsorship and be a current resident.
Must pass pre-employment testing including background checks, MVR, and drug screening.
Company Benefits:
At Beck, we believe in rewarding our employees for their dedication and hard work.
As the Digital Marketing Manager, you'll enjoy:
Competitive Pay Plan : We recognize and reward your contributions.
Low-Cost Health Insurance : Starting as low as $74.89 pp, Free Teladoc & Nurse Concierge
Quality Dental & Vision Insurance : Comprehensive coverage for your well-being.
Amazing Scholarship Program : 100% paid college tuition for you, your spouse, or children.
Company Paid Life Insurance : $25,000 benefit for your peace of mind.
Daycare Assistance : We provide 50% of daycare premium costs.
Work-Life Balance : We're closed every Sunday, allowing you to recharge.
Retirement 401(k) Plan : Plan for your future with our support.
Company Provided Training : We invest in your professional development.
Paid Vacation : Take time off to relax and rejuvenate.
6 Paid Holidays : Celebrate special moments with your loved ones.
Employee Purchase Discounts : Enjoy special pricing on our vehicles, parts, and service.
Drug-Free Workplace : We prioritize safety and well-being.
Application prep
Use the role’s language and application details while tailoring your materials.
- Platform
- bamboohr
- Effort
- medium
Benefits
Benefits detected in the listing.
Health Insurance
Dental
Vision
401(K)
Professional Development