Job Summary
About the Brand
Laneige is a globally renowned Korean skin care brand with over 30 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin.
The Laneige Marketing Operations Manager plays a critical leadership role in driving seamless, integrated marketing execution for LANEIGE US. Serving as the central nucleus across all local cross‑functional teams, this role ensures that all US launches, campaigns, and promotions are strategically planned, executed on time, and delivered consistently across every consumer touchpoint. The position partners closely with Global HQ’s Senior Director of Marketing/Creative Operations and the Senior Creative Project Manager to enable strong operational rigor, alignment, and transparency across US marketing teams. The ideal candidate brings program leadership, process excellence, and the ability to scale marketing operations within a fast‑paced, global beauty environment.
Principal Accountabilities
Strategic Campaign & Launch Leadership
Own end‑to‑end operational planning and execution for priority campaigns and product launches across Consumer, Product Marketing, Trade, Paid Media, Social, PR, and Creative
Translate business objectives and brand priorities into clear execution plans, timelines, and workflows
Manage the integrated campaign calendar, ensuring cross‑channel alignment and visibility
Identify risks, dependencies, and resourcing gaps early, driving resolution and escalation as needed.
Create and implement contingency plans to support on‑time execution as priorities shift.
Global–Local Orchestration
Serve as the primary US marketing operations lead and key liaison to Global HQ project management partners
Translate global strategies, timelines, and requirements into localized execution frameworks tailored to US market needs
Drive consistent communication across global and local stakeholders, navigating time zones and competing priorities
Provide structured operational feedback to Global HQ to improve cross‑regional workflows and collaboration.
Marketing Process & Workflow Excellence
Design and implement standardized campaign briefing frameworks to ensure clarity of scope, objectives, and messaging across channels
Own and continuously optimize marketing workflows and approval processes within Monday.com to improve speed, visibility, and efficiency
Partner with Creative Project Management to ensure seamless asset flow from intake through final delivery
Cross ‑ Functional Leadership & Alignment
Serve as the central coordination point for US marketing teams from planning through launch execution
Lead core operating forums including status updates, launch readiness reviews, and post‑campaign retrospectives
Establish and reinforce clear ownership, timelines, and decision‑making structures across stakeholders
Own leadership review meetings to drive alignment, decision‑making, and on‑time delivery
Key Experience and Skills
Qualification and Experience
6-8 years of experience in marketing operations, integrated marketing, or program management (beauty or consumer brands preferred)
Proven ability to lead complex, cross-functional initiatives in a global organization
Exceptional organizational, communication, and stakeholder management skills
Strong process mindset with the ability to balance structure and flexibility
Passion for brand, storytelling, and operational excellence
Skills & Personal Attributes
Resourceful, motivated go-getter
Respected team player
Innovative problem solver
Attentive to detail
Multi-functional and project management skills
Able to work under pressure and tight schedule
Adapt to changes and environment quickly
Thinks innovatively and delivers new ideas
Ability to work independently/be a self-starter
Energizes and enables others
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status. Base Salary Range $100,000 — $115,000 USD