Liquidity Product Manager - (Wealth)
Truist· Financial Services· Oct 1, 2026 · 27d ago
Charlotte, NC
In office
Full-time
Senior
$142K–$185K est.
5+ years exp
Job description
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Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
Responsible for the strategic and tactical management of Wealth's deposit portfolio, including the development, growth, optimization, and ongoing management of deposit products and solutions designed to meet the needs of Wealth clients and advisors. The Product Manager is accountable for the full product lifecycle, including portfolio strategy, market assessment, product development, commercialization, advisor enablement, pricing, profitability, sales support, risk management, and performance monitoring. This role partners closely with Wealth, Treasury Solutions, Sales, Operations, Technology, and Risk teams to deliver competitive deposit solutions that deepen client relationships and support the strategic objectives of the Wealth business.
Essential Duties and Responsibilities
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Plan, promote, manage and coordinate activities for assigned product portfolio and ensure synergy with related product line managers to meet objectives.
2. Manage product line direction through ongoing assessment of current products, pricing, and position.
3. Systematically develop and evaluate opportunities for new products and/or lines extensions; identify new target markets and related strategies.
4. Support development of new products and/or line extensions as required pursuant to pre-established product development processes.
5. Manage development, execution and maintenance of product profit and loss and product family business plan that provides current market information, including sales and gross profit margin history, year to date actuals and projections, key market position, sales channels and competitive strategies, pricing, market share, and product lifecycle and evolution plans.
6. Provide and/or present monthly, quarterly and annual product line update reports, as directed.
7. Encourage continuous process improvement by developing ways to assess and maximize opportunities for change.
8. Manage development of clear pricing strategies, discount structures, and guidelines for all sales channels and target markets; analyzes market data, competitive data, segment data, revenue/cost/profitability data and product/product line strategy.
9. Manage development of volume forecasts based on historical trends, market environment, business plan and pricing strategy impacts.
10. Participate in the prioritization of development and promotional projects for the product line and partnership with sales partners.
11. Support sales through joint sales calls to key clients; proposal/bid volume pricing, development assistance; trade show support and conference calls.
12. Maintain awareness of the competition and other market forces affecting the product line, through effective networking and research.
13. Act as a mentor to junior product associates and analysts.
14. Adhere to and follow all applicable policies and procedures; proactively escalate issues and risks to senior leadership s attention.
Qualifications
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor s degree in related field or an equivalent combination of education and related work experience.
2. 5 years of relevant financial services or consulting firm experience, working on teams with responsibility for strategic planning, product management, sales force effectiveness and industry analysis.
3. Strong product management, design and development skills.
4. Knowledge of Treasury Solutions products and applications.
5. Strong analytical and problem solving skills.
6. Ability to interact with senior management and clients.
7. Strong verbal, written communication and presentation skills.
8. Strong financial and competitive analysis skills.
9. Demonstrated proficiency in basic computer applications such as Microsoft Office software products.
Preferred Qualifications:
1. Master’s degree in Business Administration.
2. In-depth and broad knowledge of Treasury Soltuions products and applications.
3. Certified Treasury Professional (CTP) designation and/or Accredited Automated Clearing House (ACH) Professional (AAP) certifications.
4. Creative problem solver; demonstrated marketing and research skills.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site . Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
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Benefits
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Dental
Vision
401k