Senior Marketing Manager - Industrial & Commercial
Job Summary
Hunter Industrial & Commercial is seeking a strategic, results-driven Senior Marketing Manager to lead and oversee demand generation, product marketing, and eCommerce initiatives. This role is responsible for setting direction, aligning resources, and driving performance across marketing channels that support multiple sales channels, including direct end users, distribution partners, and eCommerce.
This is an in-office role based in Smyrna, Tennessee, reporting to the Hunter Industrial leadership team. The position will lead a team and agency partners, ensuring marketing strategies are effectively executed to drive pipeline growth, support sales efforts, and successfully launch new products.
Essential Duties and Responsibilities
Lead and oversee the development of integrated lead generation strategies that support pipeline growth and revenue objectives
Establish performance metrics and monitor campaign effectiveness across the marketing funnel, ensuring continuous optimization
Guide go-to-market strategy and execution for new product launches, including positioning, messaging, and rollout plans
Provide strategic direction for eCommerce initiatives, including Shopify platform growth, customer experience, and conversion performance
Support and align marketing efforts across multiple sales channels, including:
Direct end-user sales
Distributor and representative networks
eCommerce and emerging direct sales channels
Partner closely with sales leadership to ensure marketing programs support revenue goals and enable sales effectiveness
Oversee development of sales enablement tools, including presentations, product collateral, and training resources
Manage and optimize a $1M+ annual marketing budget, ensuring efficient allocation and measurable ROI
Lead, mentor, and develop a high-performing marketing team, providing guidance, accountability, and professional development
Manage external partners and agencies to ensure alignment, quality, and timely execution
Drive projects from concept through completion, ensuring deadlines, objectives, and quality standards are met
Qualifications
Required Qualifications
Bachelor’s degree in Marketing, Business, or related field
7+ years of marketing experience, with a focus on B2B strategy, demand generation, and product marketing
Experience managing and developing marketing teams and external partners
Proven experience managing $1M+ marketing budgets with accountability for performance outcomes
Demonstrated ability to support multiple sales channels, including indirect and partner-driven models
Experience with Shopify or similar eCommerce platforms (strategic oversight preferred)
Strong project leadership skills with the ability to drive initiatives from ideation through completion
Preferred Qualifications
Experience in industrial, commercial, or manufacturing industries
Familiarity with distributor-driven or hybrid sales models
Experience supporting eCommerce within a broader multi-channel sales strategy
Strong understanding of CRM, marketing automation, and digital analytics platforms
Competencies
Strategic thinking and decision-making
Leadership and team development
Cross-functional collaboration
Data-driven planning and performance management
Strong communication and organizational skills
Work Environment / Physical Requirements
In-office role based in Smyrna, TN
Occasional travel may be required for trade shows, customer visits, or internal meetings
Why Join Hunter Industrial
Hunter Industrial is a leader in commercial and industrial airflow solutions, offering innovative products that improve comfort, efficiency, and performance in demanding environments. This role provides the opportunity to shape marketing strategy, support diverse sales channels, and contribute to a growing and evolving business.