Job description

Our summer internship program is an excellent opportunity to tie what you have learned in the classroom into real-world experience. The program consists of an 11-week immersion into Werner Enterprises. Internship Overview: Paid internship that includes dedicated job training and learning opportunities Located at our Corporate Headquarters in Omaha, Nebraska (some remote and off-site opportunities may be available) Collaborative, inclusive work environment Real-world experience Paid housing/housing assistance may be available Marketing, Journalism or Graphic Design major required Responsibilities: Designing, building and executing targeted email marketing campaigns within Salesforce Marketing Cloud Managing audience segmentation, data hygiene and journey builder workflows to deliver personalized messaging Tracking, analyzing and reporting on key performance metrics from marketing campaigns and website (open rates, CTRs and conversion rates) using marketing analytics tools Continuous A/B testing of email copy, design layouts and call-to-action buttons to optimize campaign performance Partnering with sales and operations teams to align lead scoring and customer data between Marketing Cloud and core Salesforce CRM Supporting various company events through pre-campaign promotion, registration management and on-site execution Capturing and editing multi-media content, such as photos and short-form video from company events, for social and internal communications Conducting industry research to inform new articles, content strategy and marketing initiatives Translating campaign analytics into actionable insights to improve ROI across digital channels and live event activations Qualifications: Currently pursuing a Bachelor’s or Master’s degree in Marketing or a related field. A passion for marketing, branding and communications. The ability to work in a fast-paced, dynamic environment. An interest in the transportation industry is a bonus. Internship Development Activities: Lessons with Leaders Sessions Mentor Program Intern Activities Community Support Events Networking Summer Project Proposal and Presentation We know benefits are critical and we are committed to offering comprehensive and affordable options for you and your loved ones. This position is eligible for benefits, which include medical, dental and vision plans. We also offer a 401(k) plan, stock purchase plan, paid time off, life insurance, disability plans and other optional supplemental coverage. Werner Enterprises provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, genetic information or veteran status or other status protected by law. We encourage applicants of all ages as we do not discriminate on the basis of an applicant s age. By clicking “Submit” you are expressly consenting to our Privacy Policy (available at werner.com ) and to Werner Enterprises, Inc., its representatives, and affiliates (“Werner”) contacting you about your inquiry, and that Werner may collect sensitive information about you to consider your employment as explained further in our Privacy Policy. All information collected will be handled and retained as explained in the Privacy Policy.

Requirements

Must-haves

Our summer internship program is an excellent opportunity to tie what you have learned in the classroom into real-world experience. The program consists of an 11-week immersion into Werner Enterprises.
Paid internship that includes dedicated job training and learning opportunities
Located at our Corporate Headquarters in Omaha, Nebraska (some remote and off-site opportunities may be available)
Collaborative, inclusive work environment
Real-world experience
Paid housing/housing assistance may be available
Marketing, Journalism or Graphic Design major required
Designing, building and executing targeted email marketing campaigns within Salesforce Marketing Cloud
Managing audience segmentation, data hygiene and journey builder workflows to deliver personalized messaging
Tracking, analyzing and reporting on key performance metrics from marketing campaigns and website (open rates, CTRs and conversion rates) using marketing analytics tools
Continuous A/B testing of email copy, design layouts and call-to-action buttons to optimize campaign performance
Partnering with sales and operations teams to align lead scoring and customer data between Marketing Cloud and core Salesforce CRM
Supporting various company events through pre-campaign promotion, registration management and on-site execution
Capturing and editing multi-media content, such as photos and short-form video from company events, for social and internal communications
Conducting industry research to inform new articles, content strategy and marketing initiatives
Translating campaign analytics into actionable insights to improve ROI across digital channels and live event activations
Currently pursuing a Bachelor’s or Master’s degree in Marketing or a related field.
A passion for marketing, branding and communications.
The ability to work in a fast-paced, dynamic environment.
Lessons with Leaders Sessions
Mentor Program
Intern Activities
Community Support Events

Nice-to-haves

An interest in the transportation industry is a bonus.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off