Job description

Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. The opportunity Atlassian is building narrative authority in AI — not just shipping products, but shaping how the market understands what AI for teams actually means. This role is at the center of that effort: turning real product and AI insight into distinctive, sustained executive social presence. Reporting to the Editorial & Executive lead, you'll partner closely with social media, product marketing and communications team as well as senior executives to develop and execute social content that is credible, timely, and worth paying attention to. The work lives at the intersection of AI fluency, executive voice, and social platform craft. Why this role matters now The companies winning attention in AI aren't just building well — they're building narrative authority in public. Social is where that authority compounds. But executive social in AI requires more than polished posts; it requires someone who genuinely understands the technical landscape and can translate that understanding into content that earns engagement from engineers, founders, and enterprise buyers alike. Atlassian has the ingredients: meaningful product depth, a differentiated point of view on how teams work with AI, and senior leaders who can authentically participate in the conversation. What's needed is someone who can connect those ingredients into a sustained social voice — someone who knows when to engage, what to say, and how to make it land. What you'll do • Shape executive social voice : Partnering with product comms, product marketing and senior executives, get inside their perspective and help make their ideas sharper, not just louder. Develop distinctive social content across X, LinkedIn and other platforms • Track the AI zeitgeist : Monitor what the AI community is debating right now — model breakthroughs, cultural shifts, emerging narratives, technical discourse — and identify the moments worth engaging with • Convert insight into content : Translate complex AI and product concepts into social posts and threads that resonate with technical insiders and enterprise decision-makers alike • Build repeatable cadence : Establish social media rhythms, forward content plans, and mechanisms for moving quickly when the right conversation appears • Counsel on participation : Advise when and how Atlassian should join a public conversation — and when to stay out. Exercise judgment under pressure and speed • Partner cross-functionally : Work closely with Product Marketing, Brand, Communications, and Executive Operations to ensure social content connects to broader narrative strategy and amplification • Measure and refine : Track social performance (engagement, impressions, audience growth) and use data to sharpen the approach over time What makes you right for this You are deeply credible in AI. You can engage authentically with the Silicon Valley AI ecosystem and convert that understanding into executive social posts and counsel that feel original rather than reactive. You've written executive social for or with a senior leader and know how to amplify their thinking. You can speak authentically to engineers, researchers, and founders, and translate that fluency into narratives that resonate. Strengths: • Strong instinct for what the AI community is discussing right now and why it matters • Ability to write and produce social media content with clarity, authority, and voice for a senior executive • Comfort moving between technical, strategic, and cultural conversations • Judgment on when and how a company should join a public conversation • Platform-native understanding of what performs on X, LinkedIn, and technical communities • Confidence partnering with senior cross-functional leaders while keeping momentum high • Speed — you can move from signal to published post within hours, not days Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits . About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh . In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes. At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. This role may also be eligible for benefits, bonuses, commissions, and equity.

Requirements

Must-haves

Working at Atlassian
Why this role matters now
Track the AI zeitgeist : Monitor what the AI community is debating right now — model breakthroughs, cultural shifts, emerging narratives, technical discourse — and identify the moments worth engaging with
Convert insight into content : Translate complex AI and product concepts into social posts and threads that resonate with technical insiders and enterprise decision-makers alike
Build repeatable cadence : Establish social media rhythms, forward content plans, and mechanisms for moving quickly when the right conversation appears
Counsel on participation : Advise when and how Atlassian should join a public conversation — and when to stay out. Exercise judgment under pressure and speed
Partner cross-functionally : Work closely with Product Marketing, Brand, Communications, and Executive Operations to ensure social content connects to broader narrative strategy and amplification
Measure and refine : Track social performance (engagement, impressions, audience growth) and use data to sharpen the approach over time
What makes you right for this
You are deeply credible in AI. You can engage authentically with the Silicon Valley AI ecosystem and convert that understanding into executive social posts and counsel that feel original rather than reactive.
Strong instinct for what the AI community is discussing right now and why it matters
Ability to write and produce social media content with clarity, authority, and voice for a senior executive
Comfort moving between technical, strategic, and cultural conversations
Judgment on when and how a company should join a public conversation
Platform-native understanding of what performs on X, LinkedIn, and technical communities
Confidence partnering with senior cross-functional leaders while keeping momentum high
Speed — you can move from signal to published post within hours, not days

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: atlassian
Effort: medium