Sr. Lifecycle Marketing Manager at Quizlet

Job description

ABOUT QUIZLET: At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. We’re a $1B+ learning platform used by two-thirds of U.S. high school students and half of college students, powering over 1 billion learning interactions each week. We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools. Let’s Build the Future of Learning Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential. WHY JOIN QUIZLET? 🌎 Massive reach: 60M+ users, 1B+ interactions per week 🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science 📈 Strong momentum: Top-tier investors, sustainable business, real traction 🎯 Mission-first: Work that makes a difference in people’s lives 🤝 Inclusive culture: Committed to equity, diversity, and belonging ABOUT THE ROLE: You'll run lifecycle marketing at Quizlet alongside our existing Lifecycle Manager, splitting the work by what each of you is best at or interested in rather than by seniority. Lifecycle is a small team with a large surface, so you'll be in the platform, writing and iterating copy, and launching campaigns yourself. This work at Quizlet sits at an unusual intersection: our users are students whose needs change by season, by course, and by how close their exam is. Getting the right message to them at the right moment is a real problem, not a templating exercise. There's also a net-new product in the mix, which means building a lifecycle program from nothing rather than optimizing one that exists. IN THIS ROLE, YOU WILL: - Own programs end-to-end — influence the brief, iterate the copy, project-manage creative development, build the campaign in our lifecycle platform, and launch it with minimal oversight. - Shape the lifecycle strategy and roadmap across activation, engagement, conversion, retention, and winback, via push, email, and in-product modals. - Partner closely with Product Management on instrumentation, triggers, eligibility, and launch coordination, so lifecycle is designed into features rather than bolted on afterward. Getting materially more synchronized with Product is a priority for the coming quarters. - Stand up lifecycle for a net-new product — evaluate how to do all of the above for something launching from zero, including a separate workspace, go-to-market coordination with Product Marketing, and a behavioral trigger roadmap built from scratch. - Grow our mobile push opt-in rate, expanding the addressable audience for one of our highest-performing channels. - Build toward richer, more real-time segmentation — behavioral signals that reflect how students actually study, and the cross-functional backing to make genuine personalization possible. - Own conversion and retention targets for lifecycle-influenced MAU and revenue, in close coordination with Product Management, and report on them with a clear view of what's working and what you're changing. - Run a disciplined experimentation program. You design the tests, hold the line on rigor, and retire programs that don't earn their place in the user's inbox — including owning message volume and frequency governance, and pushing back internally when a send isn't worth the attention it costs. - Partner with our Ads team on sponsored email and co-marketing campaigns, coordinating builds and keeping the overall user experience coherent. - Extend lifecycle into our international markets in close collaboration with Growth, Product, and Partnerships — adapting journeys, timing, and messaging to local academic calendars and norms rather than translating what works in the U.S. WHAT YOU BRING TO THE TABLE: - Hands-on experience owning lifecycle or CRM programs end-to-end for a consumer product at scale — brief through build through launch, not just strategy decks. - Fluency with a modern lifecycle platform: audience building, triggered journeys, templates, and campaign QA. - Knowledge of HTML/CSS, and experience with marketing automation software like Braze, Iterable or something comparable. We care that you can build, not which tool you learned on. - Email deliverability fundamentals — sender reputation, IP warming, and list hygiene. - Strong command of segmentation and experimentation, including the judgment to know when a result is real. - Proven partnership with Product and Engineering on instrumentation and triggers; you can hold your own in a roadmap conversation and translate marketing needs into something an engineer can build. - Comfort with the tools, technologies, and data required to build and evolve the function – you should be able to work directly with engineering and data science to describe what you need and why, and work with them on technical issues without an intermediary. - Experience using AI for copy experimentation and reporting automation, and an interest in pushing that further. - Strong writing. You can make a message sound like a person rather than a system. - Self-starter; proactive by nature, with a bias toward action over deliberation. BONUS POINTS IF YOU HAVE: - Experience with a freemium subscription business, especially conversion from free to paid. - Experience standing up lifecycle for a brand-new product, not just scaling an existing program. - Experience marketing to students or a young consumer audience. - Experience in a business with strong seasonality. WORK LOCATION We’re happy to share that this is a hybrid position in our San Francisco office. To support collaboration, we ask employees to be in the office at least two days a week: Wednesday and Thursday. COMPENSATION, BENEFITS & PERKS: - Collaborate with your manager and team to create a healthy work-life balance - 20 vacation days that we expect you to take! - Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice) - Employer-sponsored 401k plan with company match - Access to LinkedIn Learning and other resources to support professional growth - Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits - 40 hours of annual paid time off to participate in volunteer programs of choice We strive to make everyone feel comfortable and welcome! We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership. We provide a transparent setting that gives a comprehensive view of who we are! IN CLOSING: At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.” Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. #LI-Onsite TO ALL RECRUITERS AND PLACEMENT AGENCIES At this time Quizlet does not accept unsolicited agency resumes and/or profiles. Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.

Requirements

Must-haves

Own programs end-to-end — influence the brief, iterate the copy, project-manage creative development, build the campaign in our lifecycle platform, and launch it with minimal oversight.
Shape the lifecycle strategy and roadmap across activation, engagement, conversion, retention, and winback, via push, email, and in-product modals.
Grow our mobile push opt-in rate, expanding the addressable audience for one of our highest-performing channels.
Build toward richer, more real-time segmentation — behavioral signals that reflect how students actually study, and the cross-functional backing to make genuine personalization possible.
Own conversion and retention targets for lifecycle-influenced MAU and revenue, in close coordination with Product Management, and report on them with a clear view of what's working and what you're changing.
Partner with our Ads team on sponsored email and co-marketing campaigns, coordinating builds and keeping the overall user experience coherent.
Hands-on experience owning lifecycle or CRM programs end-to-end for a consumer product at scale — brief through build through launch, not just strategy decks.
Fluency with a modern lifecycle platform: audience building, triggered journeys, templates, and campaign QA.
Knowledge of HTML/CSS, and experience with marketing automation software like Braze, Iterable or something comparable. We care that you can build, not which tool you learned on.
Email deliverability fundamentals — sender reputation, IP warming, and list hygiene.
Strong command of segmentation and experimentation, including the judgment to know when a result is real.
Proven partnership with Product and Engineering on instrumentation and triggers; you can hold your own in a roadmap conversation and translate marketing needs into something an engineer can build.
Experience using AI for copy experimentation and reporting automation, and an interest in pushing that further.
Strong writing. You can make a message sound like a person rather than a system.
Self-starter; proactive by nature, with a bias toward action over deliberation.
Experience with a freemium subscription business, especially conversion from free to paid.
Experience standing up lifecycle for a brand-new product, not just scaling an existing program.
Experience marketing to students or a young consumer audience.
Experience in a business with strong seasonality.
We’re happy to share that this is a hybrid position in our San Francisco office. To support collaboration, we ask employees to be in the office at least two days a week: Wednesday and Thursday.
Collaborate with your manager and team to create a healthy work-life balance
20 vacation days that we expect you to take!
Access to LinkedIn Learning and other resources to support professional growth
We strive to make everyone feel comfortable and welcome!

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

machine learningaigo

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Paid Time Off

Wellness