Product Marketing Engineer | Audio at Texas Instruments

Job description

Change the world. Love your job. The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives. About the Product Line: The Consumer Audio Amplifiers and Haptics (CAAH) product line powers the audio and haptic experiences in devices you use every day - from the smartphone in your pocket to the soundbar in your living room and the wearable on your wrist. Join a high-growth business delivering cutting-edge amplifier and haptics technology across smartphones, tablets, PCs, speakers, TVs, and industrial applications that touch hundreds of millions of consumers worldwide. Responsibilities include: • Drive design ins to design wins to grow revenue while maintaining profitability • Maintain close relationships with top tier one customers and the respective account managers to understand opportunities • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre release, at release and post release) • Review competitive landscape and building strategies to address gaps • Interface with customers and TI field sales/applications to support design ins • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc. • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc. • Devise effective strategies for mass market adoption • Engage and collaborate with other Demand Create Teams (Systems, HW Apps, SW Apps) to increase the opportunity funnel and market share Minimum requirements: • Minimum education: bachelor's degree in electrical engineering or similar • 2 years of relevant experience Preferred qualifications: • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally • Strong verbal and written communication skills • Ability to quickly ramp on new systems and processes • Demonstrated strong interpersonal, analytical and problem-solving skills • Ability to work in teams and collaborate effectively with people in different functions • Ability to take the initiative and drive for results • Strong time management skills that enable on-time project delivery

Requirements

Must-haves

Change the world. Love your job.
Drive design ins to design wins to grow revenue while maintaining profitability
Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
Plan, manage and execute all marketing activities during the life cycle of a new product (Pre release, at release and post release)
Review competitive landscape and building strategies to address gaps
Interface with customers and TI field sales/applications to support design ins
Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
Devise effective strategies for mass market adoption
Engage and collaborate with other Demand Create Teams (Systems, HW Apps, SW Apps) to increase the opportunity funnel and market share
Minimum education: bachelor's degree in electrical engineering or similar
2 years of relevant experience

Nice-to-haves

Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
Strong verbal and written communication skills
Ability to quickly ramp on new systems and processes
Demonstrated strong interpersonal, analytical and problem-solving skills
Ability to work in teams and collaborate effectively with people in different functions
Ability to take the initiative and drive for results
Strong time management skills that enable on-time project delivery

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: oracle-cloud
Effort: medium