Marketing Director
Are you a strategic thinker and relationship builder who believes great marketing starts with connection? Perkins&Will is seeking a collaborative, people-focused Marketing Director to help advance the Boston studio’s business, strengthen client relationships, and bring out the best in our people and teams.
As a strategic partner to studio leadership, practice leaders, and pursuit teams, the Marketing Director connects business goals with marketing strategies that create opportunities for growth. You’ll guide Go/No-Go discussions to evaluate opportunities and align resources, and coach pursuit teams to tell compelling stories and communicate with clarity and impact. You’ll also identify opportunities to strengthen marketing capabilities across the studio, helping practitioners build the skills and confidence to engage clients, communicate ideas, and contribute to business development.
You’ll bring people together around shared priorities, reinforce processes that support collaboration and consistency, and create opportunities for teams to learn from one another. Through thoughtful leadership, trusted relationships, and a commitment to developing people, you’ll help position the Boston studio and Perkins&Will for continued success.
Common and Baseline Responsibilities
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Collaborates with key leadership to create a responsive, innovative and competitive strategic marketing program.
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Oversight of the marketing budget, resources and staff with an emphasis on developing a marketing culture that supports our business promotion, sales value and effective networking.
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Works closely with leadership to determine market strategy on proposals and presentations; be hands-on in planning and writing bids while having a strategic role in the interview preparation.
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Directs the strategy and development of content tailored to RFPs, overseeing the project pursuit process and schedule to ensure the team is meeting pursuit deadlines.
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Maintains and provides support to staff on marketing information systems, including the proposal log, Deltek Vision and all proposal databases.
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Provides comprehensive research for marketing and business development activities.
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Oversees the development and distribution of collateral marketing materials.
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Directs the social media and public relations initiatives to maximize our external brand identity in alignment with the studio’s culture and values.
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Oversees marketing metrics including sales reports for marketing and competitor analysis.
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Track leads and responses and communicate follow-up items to key leadership.
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Familiarity with industry trade organization, publications, conferences and events.
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Collects current and relevant press for use in marketing and communication efforts.
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Active membership in or outreach to relevant industry groups, such as AIA, SMPS, CoreNet and others as well as groups traditionally outside the built industry to cultivate potential and successful business relationships for client work and intelligence gathering.
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Maintains knowledge of trends and developments in the Practices and Markets for studio.
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Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
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Oversees promotional activities for trade shows.
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Supports growth of team members.
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Expresses curiosity about the world of design and the industry at large.
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Takes increasing ownership on tasks within project teams and studio activities.
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Keeps open and proactive communication within team.
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Communicates ideas and thoughts in a way that inspires others.
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Coordinates effectively and participates in client and consultant communications and meetings.
Proficiencies
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Excellent verbal and written communication skills.
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Excellent interpersonal and customer service skills.
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Excellent organizational skills and attention to detail.
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Strong analytical and problem-solving skills.
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Strong supervisory and leadership skills.
Software
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Proficiency in Microsoft Office and Adobe InDesign required. Familiarity with Illustrator and Photoshop preferred.
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Presentation tools: Adobe Suite/Affinity, InDesign, Photoshop, Illustrator, etc.
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Deltek.
Licensure, Certifications and Education
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Bachelor’s degree in marketing or related field required.
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LEED GA preferred, not required.
Salary Range Information
We foster a culture that is diverse and inclusive and strive for pay practices that are fair, and competitive and reflect our commitment to pay equity. Our compensation decisions include but are not limited to a candidate’s qualifications including skill sets, education, experience and training, licensure and certifications credentials if applicable, and business-related factors. This practice extends to all employees, including performance considerations for merit increases, job promotions, and transfer opportunities. We additionally review our pay practices, conduct pay equity audits, and ensure our managers are trained in our pay practices on an annual basis. At the time of posting this job advertisement, the annual pay salary range for this position in Boston is between $140,000 and $180,000.
Justice, Equity, Diversity & Inclusion
At Perkins&Will we believe that inclusion spurs creativity and that innovation is born from an engaged culture of diverse people + ideas. By moving beyond barriers and stereotypes of gender, race, color, religion, national origin, ancestry, age, medical condition, disability, sexual orientation, gender identity, veteran status; we are committed to building an organization that reflects the diversity of the communities and clients we serve.
“Design has the power to inspire joy, uplift lives, and strengthen the spirit of community.”
Equal Employment Opportunity Statement
Perkins&Will has established and adopted an Equal Employment Opportunity Employment policy (“EEO”), which is part of the Company’s Human Resources Policy. The purpose of this EEO policy is to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity or expression, gender reassignment, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state, or local law. In some cases, local laws and regulations may provide greater protections than those outlined here and employees will be covered by the laws of their local jurisdiction.