Intermediary Channel Marketing, Senior Associate
Morgan Stanley· Financial Services· Jul 31, 2026 · 3mo agoPosted 88 days ago
New York, New York, United States of America · Boston, Massachusetts, United States of America
In office
Full-time
Senior
$144K–$190K est.
5+ years exp
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Job description
Morgan Stanley Investment Management (“MSIM”), together with its investment advisory affiliates, operates in 25 countries with $1.9 Tn in assets under management or supervision as of March 31, 2026. MSIM strives to provide outstanding long-term investment performance, service and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations and individuals worldwide.
The Senior Associate will develop and execute channel marketing strategies that support the firm's intermediary distribution business, with a focus on alternative investment solutions. This individual will serve as a key marketing partner to the Alternatives sales teams, helping drive advisor engagement, support fundraising efforts, and elevate awareness of the firm's alternatives capabilities across broker-dealer, wirehouse, bank, and RIA channels.
Working closely with the broader Morgan Stanley Investment Management Marketing teams, Alternatives Product Marketing and Sales the Senior Associate will lead the execution of alternatives-focused campaigns, communications, events, and sales enablement initiatives while partnering with Channel Marketing colleagues on broader intermediary marketing programs. Experience within intermediary channel marketing is required; alternatives marketing experience is preferred but not required.
Primary Responsibilities
• Serve as the primary Channel Marketing partner for the Alternatives business, supporting the marketing needs of the Alternatives sales organization and associated business priorities.
• Develop and execute marketing programs that support alternative investment strategies and solutions, including product launches, fundraising campaigns, thought leadership initiatives, advisor education programs, webinars, and events.
• Partner closely with Alternatives Product Marketing and sales leadership to translate business objectives into effective intermediary marketing strategies and deliverables.
• Create and manage marketing campaigns across digital, email, content, social, and event channels designed to drive awareness, engagement, and demand among financial advisors.
• Collaborate with other Channel Marketing managers to incorporate alternative investment capabilities into broader intermediary campaigns and sales initiatives.
• Lead the marketing support and promotion of conferences, roadshows, webinars, due diligence events, and other advisor-facing programs.
• Manage channel marketing deliverables from concept through execution, partnering with creative, editorial, digital, compliance, and production teams.
• Develop campaign measurement and reporting frameworks to evaluate effectiveness and identify opportunities for optimization.
• Build strong relationships across Sales, Product Marketing, Compliance, Legal, and Marketing to ensure coordinated execution and a consistent client experience.
• Assist the Channel Marketing team with other strategic initiatives and special projects.
Job Requirements
• Bachelor's degree or equivalent experience.
• 5–8 years of marketing experience within asset management or financial services.
• Demonstrated experience developing and executing marketing programs for intermediary distribution channels, including broker-dealers, RIAs, wirehouses, and banks.
• Strong understanding of intermediary sales and marketing dynamics, advisor engagement strategies, and channel-based marketing programs.
• Experience with alternative investments, private markets, private credit, private equity, hedge funds, real assets, or related investment solutions preferred.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong written, verbal, and presentation skills.
• Proven ability to build relationships and collaborate across sales, product, marketing, and investment teams.
• Results-oriented mindset with experience measuring and optimizing marketing effectiveness.
WHAT YOU CAN EXPECT FROM MORGAN STANLEY:
At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.
To learn more about our offices across the globe, please copy and paste morganstanley.com into your browser.
Expected base pay rates for the role will be between $115,000 and $130,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.
Morgan Stanley is an equal opportunity employer committed to building and maintaining a workforce that is diverse in experience and background. Our recruiting efforts reflect our strong commitment to a culture of inclusion, where individuals are hired, developed, and advanced based on their skills and talents.
Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences.
For more information, please visit : morganstanley.com .
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