Website Marketing Manager at Independence Pet Group

Job description

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Job Summary: PTZ Pet Insurance is seeking a Website Marketing Manager who will be responsible for developing and executing the digital experience strategy across DPIP North America’s partnerships portfolio of pet insurance brands, including ASPCA Pet Health Insurance, Figo, AKC Pet Insurance, Pets Plus Us, Employee Benefits, and future growth brands. This individual will serve as the business owner for marketing websites and landing pages, overseeing website strategy, user experience, martech integrations, SEO and AI search optimization (AEO), performance measurement, and digital experience enhancements that drive traffic, leads, quotes, enrollments, and revenue. Working cross-functionally with Brand Marketing, Performance Marketing, Content, Design, Analytics, Product, and IT, the Website Marketing Manager will lead website modernization initiatives, optimize conversion pathways, manage the website technology ecosystem, and ensure websites effectively support enterprise marketing campaigns and business goals. Job Location: Hybrid, New York City preferred or Remote – USA Main Responsibilities: Website Strategy & Digital Experience Develop and maintain the multi-year website strategy and roadmap across all brands. Identify opportunities to improve customer experience, engagement, conversion, and lead generation. Lead website redesigns, refreshes, migrations, and ongoing enhancement initiatives. Define website governance, content standards, and best practices. Prioritize enhancements based on customer insights, analytics, business impact, and strategic objectives. Champion customer-first digital experiences throughout the website ecosystem. Martech & Technology Ownership Serve as marketing owner of the website technology stack. Partner with IT and external vendors to evaluate, implement, and optimize website technologies. Manage integrations across: Analytics platforms CRM systems Marketing automation tools Personalization platforms Tag management systems Experimentation tools Lead capture solutions Maintain roadmap for future martech investments and capabilities. Ensure website platforms support scalability, performance, security, compliance, and accessibility requirements. SEO & AI Search Optimization (AEO) Partner with SEO specialists and content teams to develop organic growth strategies. Lead implementation of technical SEO recommendations. Support keyword, topic cluster, and content optimization efforts. Build and execute AI search optimization strategies (AEO). Monitor search engine and AI platform evolution and adjust strategies accordingly. Drive improvements in: Organic traffic Search rankings AI search visibility Lead generation Website engagement Campaign & Landing Page Enablement Partner with Brand, Performance Marketing, Lifecycle, and Content teams to support acquisition and retention campaigns. Develop landing page strategies that improve campaign performance and conversion. Recommend user journeys and website experiences that support business objectives. Ensure campaign launches are supported with optimized digital experiences. Establish testing and optimization plans for campaign-specific experiences. Work with Design and Content teams to create high-performing landing pages and digital experiences. Performance Measurement & Analytics Establish website KPIs by brand, channel, and business objective. Develop dashboards and reporting frameworks. Monitor and communicate website performance including: Traffic Engagement Conversion rates Quote starts Quote completions Enrollment outcomes SEO performance Landing page effectiveness Identify opportunities through data analysis and experimentation. Present business recommendations backed by analytics and customer insights. Cross-Functional Leadership Partner closely with: Brand Marketing Performance Marketing Content Design Lifecycle Marketing Analytics Product IT External Agencies Lead cross-functional project teams for complex website initiatives. Align stakeholders around priorities, timelines, business requirements, and success metrics. Manage external agency and technology partner relationships where applicable. Basic Qualifications: 4-6 years of experience in digital marketing, website marketing, digital product management, e-commerce, or related fields. Experience managing large-scale marketing websites. Strong understanding of: Website strategy SEO AEO UX/CX Analytics Conversion rate optimization Martech ecosystems Experience partnering with technical teams and IT organizations. Strong project management and stakeholder management skills. Experience translating business needs into technical requirements. Analytical mindset with demonstrated ability to use data to drive decisions. Preferred Qualifications: Experience in insurance, financial services, healthcare, e-commerce, subscription businesses, or other regulated industries. Experience with enterprise CMS platforms. Experience managing agencies and third-party vendors. Familiarity with: GA4 GTM CMS platforms Marketing automation systems A/B testing platforms Personalization technologies Experience supporting multi-brand organizations. Compensation: National base pay range: $101,372 - $126,715 per year. New York base pay range: $166,367 - $207,960 per year. This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is eligible for bonus. Base pay is one part of a total rewards package that includes the benefits listed below. Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.” #LI-Hybrid All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: Comprehensive full medical, dental and vision Insurance Basic Life Insurance at no cost to the employee Company paid short-term and long-term disability 12 weeks of 100% paid Parental Leave Health Savings Account (HSA) Flexible Spending Accounts (FSA) Retirement savings plan Personal Paid Time Off Paid holidays and company-wide Wellness Day off Paid time off to volunteer at nonprofit organizations Pet friendly office environment Commuter Benefits Group Pet Insurance On the job training and skills development Employee Assistance Program (EAP) Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”

Requirements

Must-haves

Website Strategy & Digital Experience
Develop and maintain the multi-year website strategy and roadmap across all brands.
Identify opportunities to improve customer experience, engagement, conversion, and lead generation.
Lead website redesigns, refreshes, migrations, and ongoing enhancement initiatives.
Define website governance, content standards, and best practices.
Prioritize enhancements based on customer insights, analytics, business impact, and strategic objectives.
Champion customer-first digital experiences throughout the website ecosystem.
Martech & Technology Ownership
Serve as marketing owner of the website technology stack.
Partner with IT and external vendors to evaluate, implement, and optimize website technologies.
Analytics platforms
Marketing automation tools
Personalization platforms
Tag management systems
Experimentation tools
Lead capture solutions
Maintain roadmap for future martech investments and capabilities.
Ensure website platforms support scalability, performance, security, compliance, and accessibility requirements.
SEO & AI Search Optimization (AEO)
Partner with SEO specialists and content teams to develop organic growth strategies.
Lead implementation of technical SEO recommendations.
Support keyword, topic cluster, and content optimization efforts.
Build and execute AI search optimization strategies (AEO).

Nice-to-haves

Job Location: Hybrid, New York City preferred or Remote – USA

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiaccessibility

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Health Insurance

Dental

Vision

Paid Time Off

Parental Leave

Wellness