Job description

As the Partner Marketing Manager for Everspring, you are the strategic marketing lead to our higher education clients, delivering key insights and guidance to help them address a myriad of marketing needs. You thrive in a fast-paced client-facing role and are keenly adept at managing expectations of both client and company. As a Partner Marketing Manager, you will be equal parts big picture thinker and informed dot-connector, someone who is adept at setting and conveying informed marketing strategy as well as distilling that strategy effectively to clients and internal stakeholders. You have a wide range of marketing experiences and are comfortable addressing a host of omni-channel marketing issues, from brand development, campaign execution, content strategy and digital strategy. You are a curious problem solver who leverages market research and data to create informed and insightful strategic plans for clients. You are a team player with experience in managing through influence and collaborating with key internal and external stakeholders to achieve best in class outcomes. This position will report to the Director of Partner Marketing and is based in Chicago, IL where we currently operate in a hybrid environment and requires 3 days a week in the office. Client Partnership & Account Support • Serve as the primary marketing contact for a limited portfolio of university partners, managing day-to-day communication and coordination. • Lead routine client meetings, including status updates and campaign reviews, with guidance from senior team members when needed. • Build strong working relationships with client stakeholders through responsiveness, follow-through, and thoughtful communication. • Escalate risks, challenges, or strategic questions appropriately and collaborate with senior leaders on resolution. Marketing Strategy Execution • Execute established marketing strategies across channels including paid media, organic content, SEO, and creative campaigns. • Support annual and quarterly planning efforts by translating strategic direction into actionable plans and timelines. • Apply best practices in audience targeting, messaging, and channel selection based on guidance, data, and prior outcomes. • Contribute to campaign briefs, messaging inputs, and creative feedback in partnership with internal teams. Campaign Management & Optimization • Manage assigned marketing initiatives from kickoff through launch, reporting, and optimization. • Coordinate closely with Creative, Digital, SEO, Enrollment, and Analytics teams to ensure timely and accurate execution. • Review performance data with support from analytics partners and help identify opportunities for improvement. • Ensure deliverables meet quality standards and align with agreed-upon goals. Cross-Functional Collaboration & Professional Growth • Maintain clear documentation, timelines, and communication across projects. • Learn to navigate increasingly complex client needs, timelines, and stakeholder dynamics. • Actively seek feedback and coaching to build strategic judgment and leadership skills. • Contribute to team knowledge-sharing and continuous improvement efforts. Qualifications • Bachelor’s degree in marketing, communications, business, or related field required. • 4–6 years of marketing experience, ideally with exposure to client-facing or account-based work. • Experience supporting integrated marketing campaigns across digital and traditional channels. • Strong project management skills and attention to detail. • Clear, professional communicator with the ability to manage multiple priorities. • Experience in higher education, education services, or agency environments is a plus. About Everspring Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education. Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022, 2023 and 2025. We were also certified as a Great Place To Work® in 2022, 2023, 2024 and 2025. Compensation offered at Everspring will be determined by factors such as location, level, job-related knowledge, skills, and experience. Position Location: Chicago, Illinois The base salary hiring range for this position is: $70,000 - $90,000 We offer benefits that include hybrid work arrangement, paid parental leave, medical, dental and vision insurance, FSA, HSA, employer-paid short-term and optional long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, tuition reimbursement program, discounted onsite gym, optional pet insurance and more! EEO Note: Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Requirements

Must-haves

Client Partnership & Account Support
Serve as the primary marketing contact for a limited portfolio of university partners, managing day-to-day communication and coordination.
Lead routine client meetings, including status updates and campaign reviews, with guidance from senior team members when needed.
Build strong working relationships with client stakeholders through responsiveness, follow-through, and thoughtful communication.
Escalate risks, challenges, or strategic questions appropriately and collaborate with senior leaders on resolution.
Marketing Strategy Execution
Execute established marketing strategies across channels including paid media, organic content, SEO, and creative campaigns.
Support annual and quarterly planning efforts by translating strategic direction into actionable plans and timelines.
Apply best practices in audience targeting, messaging, and channel selection based on guidance, data, and prior outcomes.
Contribute to campaign briefs, messaging inputs, and creative feedback in partnership with internal teams.
Campaign Management & Optimization
Manage assigned marketing initiatives from kickoff through launch, reporting, and optimization.
Coordinate closely with Creative, Digital, SEO, Enrollment, and Analytics teams to ensure timely and accurate execution.
Review performance data with support from analytics partners and help identify opportunities for improvement.
Ensure deliverables meet quality standards and align with agreed-upon goals.
Cross-Functional Collaboration & Professional Growth
Maintain clear documentation, timelines, and communication across projects.
Learn to navigate increasingly complex client needs, timelines, and stakeholder dynamics.
Actively seek feedback and coaching to build strategic judgment and leadership skills.
Contribute to team knowledge-sharing and continuous improvement efforts.
Bachelor’s degree in marketing, communications, business, or related field required.
4–6 years of marketing experience, ideally with exposure to client-facing or account-based work.
Experience supporting integrated marketing campaigns across digital and traditional channels.

Nice-to-haves

Experience in higher education, education services, or agency environments is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: breezy
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Pto

Parental Leave

Professional Development