Job description

ROLE OVERVIEW The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes. KEY RESPONSIBILITIES POST-CLOSE ACTIVATION - Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption - Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them - Increase 90-day customer activation rate by a measurable amount within 6 months of hiring - Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion POSITIONING & MESSAGING - Own positioning, messaging, and narrative for Audiohook's platform and key product lines - Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas LAUNCHES & SALES ENABLEMENT - Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement - Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides CROSS-FUNCTIONAL COLLABORATION - Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field - Communicate clearly and proactively in a remote-first environment QUALIFICATIONS REQUIRED - 4+ years of B2B product marketing experience - Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches - Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users - Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement - Comfortable working directly with customers — interviews, advisory boards, win/loss research PREFERRED - Experience in adtech, martech, or SaaS - Experience building reference programs or customer advocacy motions - Experience in a startup or high-growth company - Comfort using AI tools to research, draft, and iterate on messaging WHAT WE OFFER - Fully remote work environment - Competitive salary and equity opportunities - Performance bonuses - Health, dental, and vision benefits - Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend - Flexible PTO and remote-friendly culture - Bi-annual Corporate Offsites - Opportunity to help shape a function at a rapidly scaling tech company

Requirements

Must-haves

Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion
Own positioning, messaging, and narrative for Audiohook's platform and key product lines
Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas
Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement
Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides
Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field
Communicate clearly and proactively in a remote-first environment
4+ years of B2B product marketing experience
Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
Comfortable working directly with customers — interviews, advisory boards, win/loss research

Nice-to-haves

Experience in adtech, martech, or SaaS
Experience building reference programs or customer advocacy motions
Experience in a startup or high-growth company
Comfort using AI tools to research, draft, and iterate on messaging

Application prep

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Keywords to mirror

goai

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

Pto