Job description

Device Brand Studio, an internal agency within the Devices group at Amazon, is seeking an experienced Head of GTM Creative to lead how our brands come to market, across launch campaigns, product reveals, and the full go-to-market moment, for Amazon Devices. This role owns creative direction for launch storytelling and campaign execution across large programs and initiatives, including new-to-world and new-to-Amazon launches. The ideal candidate has deep experience translating brand and product strategy into launch creative, from campaign platforms and key art to product storytelling across owned, earned, and retail channels, and knows how to make a launch feel coherent whether a customer encounters it in a hero video, a detail page, a store, or a press moment. You will guide and manage a creative team of creative directors and brand designers in developing integrated launch campaigns, then iterate as you factor in customer, business, and operational requirements. You will pitch launch platforms and creative strategies, not singular executions, to stakeholders, and set the broader team up to execute against a clear point of view. You should have deep knowledge of brand guidelines, product marketing, and multi-channel campaign development at a top consumer-facing brand like Amazon, and be comfortable engaging entry-level through executive stakeholders. Because launches span every channel and compress into tight windows, you should have excellent communication and cross-functional collaboration skills. You will partner closely with product marketing, GTM, PR and comms, media, retail, and brand strategy to deliver launches that hold together across every touchpoint a customer encounters, from a first-look teaser to a store end cap. This role is for a highly capable creative lead with extensive campaign and product launch background, who can direct internal and external creative resources and present with composure to senior executives. Key job responsibilities • Own creative direction for GTM launch campaigns across large Amazon Devices programs, from concept through in-market execution • Set the creative strategy for how new products come to market, across launch platforms, key art, product films, owned channels, and retail moments • Partner with product marketing and GTM to intake business and messaging requirements and translate them into creative that performs • Build trust, respect, and credibility with stakeholders, management peers, direct reports, and executives • Advocate for the customer through the launch narrative and integrate research and insights into the creative process • Shape a world-class internal team of creatives, developing the team through reviews, coaching, and functional skills growth • Mentor an effective team of campaign, brand, and content designers • Extend the reach of the team by working with other internal and external creative, agency, and production teams as a stakeholder and approver About the team The creative organization thrives on a singular, bold purpose: to craft work that isn’t just exceptional, but world-class—a benchmark for excellence. We are relentless in this pursuit, especially when the odds are stacked against us. Our foundation is an relentless commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality. We don’t meet expectations, we exist to define them. Details aren't just details—they're the difference between good and great. We obsess over these nuances with passion and precision. While this pursuit is challenging at Amazon, we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that excellence demands courage, resilience, and an unrelenting commitment to vision. Our mission is clear: to inspire our customers by revealing the magic, love, and thoughtful invention infused into every product signed, Amazon Devices and Services. 10+ years experience across a combination of agency, studio, production company, or in-house, with a focus on retail, environmental, or experiential design Bachelor's degree in Design, Architecture, or equivalent design-related field • Self-starter with ability to navigate ambiguous situations • Passion for working on a collaborative, creative team • A portfolio with a range of experience across retail environments, brand activations, and packaging • Excellent communication, presentation, and interpersonal skills • Ability to present creative ideas thoughtfully and thoroughly • Team-oriented with the ability to multi-task and meet tight deadlines • Proven ability to lead and mentor team members • Demonstrated experience managing retail rollout or in-store production at scale • Proven results implementing creative process and craft standards in a retail or experiential production environment Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit amazon.jobs for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at amazon.jobs . USA, CA, Santa Monica - 180,300.00 - 244,000.00 USD annually USA, NY, New York - 198,400.00 - 268,400.00 USD annually USA, WA, Seattle - 180,300.00 - 244,000.00 USD annually

Requirements

Must-haves

This role is for a highly capable creative lead with extensive campaign and product launch background, who can direct internal and external creative resources and present with composure to senior executives.
Key job responsibilities
Own creative direction for GTM launch campaigns across large Amazon Devices programs, from concept through in-market execution
Set the creative strategy for how new products come to market, across launch platforms, key art, product films, owned channels, and retail moments
Partner with product marketing and GTM to intake business and messaging requirements and translate them into creative that performs
Build trust, respect, and credibility with stakeholders, management peers, direct reports, and executives
Advocate for the customer through the launch narrative and integrate research and insights into the creative process
Shape a world-class internal team of creatives, developing the team through reviews, coaching, and functional skills growth
Mentor an effective team of campaign, brand, and content designers
Extend the reach of the team by working with other internal and external creative, agency, and production teams as a stakeholder and approver
About the team
The creative organization thrives on a singular, bold
purpose: to craft work that isn’t just exceptional,
but world-class—a benchmark for excellence.
We are relentless in this pursuit, especially when the odds are stacked against us.
Our foundation is an relentless commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality.
excellence demands courage, resilience, and an
unrelenting commitment to vision.
Our mission is clear: to inspire our customers by
revealing the magic, love, and thoughtful invention
infused into every product signed, Amazon Devices
and Services.
10+ years experience across a combination of agency, studio, production company, or in-house, with a focus on retail, environmental, or experiential design
Bachelor's degree in Design, Architecture, or equivalent design-related field

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: amazon
Effort: medium

Benefits

Benefits detected in the listing.

Health Insurance

Dental

Vision

401(K)

Paid Time Off

Parental Leave