Job description

Summary of Position The Director, International Digital Marketing serves as the primary liaison between Lionsgate's Digital Marketing team and international markets for priority theatrical releases. This role ensures global markets are aligned on campaign strategy, priorities, and execution, while driving collaboration between domestic and regional teams across EMEA, LATAM, and APAC. Working closely with domestic campaign leads and international partners, the role communicates campaign objectives, shares audience insights and best practices, evaluates local opportunities, and helps ensure successful execution across territories. The position also develops scalable processes and tools that support collaboration and efficiency across the theatrical slate. Responsibilities • Lead international digital marketing strategy and coordination for assigned theatrical campaigns, ensuring alignment between domestic objectives and local execution. • Partner with domestic and regional teams to communicate campaign strategy, audience insights, creative direction, social plans, creator initiatives, partnerships, and key milestones. • Serve as the primary digital marketing contact for international markets, providing strategic guidance and fostering strong cross-functional relationships. • Consolidate and communicate market feedback, opportunities, challenges, and requests to ensure alignment and information sharing across territories. • Review and advise on local digital campaigns, social content, creative assets, and activations to support both strategic consistency and local relevance. • Identify audience insights, cultural trends, creator opportunities, emerging platforms, and successful market initiatives to strengthen campaign performance. • Coordinate campaign readiness, including asset needs, localization requirements, timelines, and execution risks. • Develop scalable tools, templates, and communication frameworks that improve efficiency and support both priority and non-priority titles. • Partner with International Marketing, Creative, Publicity, Media, Partnerships, Research, and other stakeholders to align digital efforts with broader business objectives. • Advocate for market needs while balancing global consistency with local flexibility and continuous operational improvement. Qualifications and Skills • 5-8+ years of experience in digital marketing, entertainment marketing, international marketing, or a related field. • Experience supporting theatrical, streaming, television, entertainment, or major consumer brand campaigns preferred. • Strong understanding of digital and social marketing, including content strategy, paid media, creators/influencers, partnerships, and emerging platforms. • Experience working with international markets, regional teams, or global organizations preferred. • Proven ability to manage complex campaigns across multiple stakeholders, priorities, and timelines. • Strong strategic thinking, problem-solving, and project management skills. • Ability to evaluate creative and campaign work and provide clear, actionable feedback. • Excellent communication, stakeholder management, and relationship-building skills, with the ability to influence without direct authority. • Highly organized, proactive, and comfortable operating in a fast-paced environment. • Strong cultural awareness and interest in global audiences, entertainment, and digital trends. • Experience creating scalable processes that improve collaboration, efficiency, and execution. About Lionsgate Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture. Business Unit Overview Motion Picture Group Lionsgate operates the largest independent motion picture company in the world. The home of such beloved franchises as John Wick, The Hunger Games, Twilight, Saw and Now You See Me, Lionsgate regularly releases 10-15 wide theatrical films each year, complemented by a slate of 40-50 multi-platform and direct-to-streaming titles. Thanks to an entrepreneurial structure, creative passion, and innovative marketing and distribution strategies, the studio is capable of not only making and extending franchises, but also delivering original successes like La La Land, Wonder, Knives Out, Monster’s Ball, Precious, Fahrenheit 9/11 and Jesus Revolution. The studio has generated nearly $15 billion in global box office and earned 335 Academy Award® nominations and 71 Oscar® wins. Our Benefits • Full Coverage – Medical, Vision, and Dental • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day • 401(k) company matching Compensation $115,000 - $125,000 EEO Statement Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Requirements

Must-haves

Summary of Position
Lead international digital marketing strategy and coordination for assigned theatrical campaigns, ensuring alignment between domestic objectives and local execution.
Partner with domestic and regional teams to communicate campaign strategy, audience insights, creative direction, social plans, creator initiatives, partnerships, and key milestones.
Serve as the primary digital marketing contact for international markets, providing strategic guidance and fostering strong cross-functional relationships.
Consolidate and communicate market feedback, opportunities, challenges, and requests to ensure alignment and information sharing across territories.
Review and advise on local digital campaigns, social content, creative assets, and activations to support both strategic consistency and local relevance.
Identify audience insights, cultural trends, creator opportunities, emerging platforms, and successful market initiatives to strengthen campaign performance.
Coordinate campaign readiness, including asset needs, localization requirements, timelines, and execution risks.
Develop scalable tools, templates, and communication frameworks that improve efficiency and support both priority and non-priority titles.
Partner with International Marketing, Creative, Publicity, Media, Partnerships, Research, and other stakeholders to align digital efforts with broader business objectives.
Advocate for market needs while balancing global consistency with local flexibility and continuous operational improvement.
Qualifications and Skills
5-8+ years of experience in digital marketing, entertainment marketing, international marketing, or a related field.
Strong understanding of digital and social marketing, including content strategy, paid media, creators/influencers, partnerships, and emerging platforms.
Proven ability to manage complex campaigns across multiple stakeholders, priorities, and timelines.
Strong strategic thinking, problem-solving, and project management skills.
Ability to evaluate creative and campaign work and provide clear, actionable feedback.
Excellent communication, stakeholder management, and relationship-building skills, with the ability to influence without direct authority.
Highly organized, proactive, and comfortable operating in a fast-paced environment.
Strong cultural awareness and interest in global audiences, entertainment, and digital trends.
Experience creating scalable processes that improve collaboration, efficiency, and execution.

Nice-to-haves

Experience supporting theatrical, streaming, television, entertainment, or major consumer brand campaigns preferred.
Experience working with international markets, regional teams, or global organizations preferred.

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Benefits

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Dental

Vision

401(K)