Job description

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. We are currently seeking a hustling, hands-on marketer who can flex between performance, product, and brand marketing to join our team as a Senior Manager, Marketing, remote in the US . ROLE COMMITMENTS Optimize the enterprise: Scale iFIT into a sustainably profitable business by growing our subscriber base and maximizing the lifetime value of every hardware and software customer. Deliver high-quality consumer experiences: Make every touchpoint — from first ad impression to year-three workout — feel effortless, personal, and worth coming back to. Build the most compelling connected health & fitness platform: Ensure iFIT's product innovation reaches the market with clarity and conviction, making us the obvious choice in connected fitness. Build the value of our brand portfolio: Make NordicTrack, ProForm, and iFIT names that consumers trust, aspire to, and choose — consistently and across every channel. Make people, culture, and how we operate a competitive advantage: Build a marketing organization that moves fast, works well together, and raises the bar — so how we operate is itself a reason we win. ESSENTIAL DUTIES AND RESPONSIBILITIES Develop high-performing creative concepts, messaging, and copy across paid social, paid search, app acquisition, and other growth channels, partnering with paid media to execute and optimize campaigns. Create clear, strategic creative briefs that define objectives, audiences, messaging, formats, and success metrics, enabling Creative and Performance Marketing teams to deliver impactful work. Leverage data, customer insights, and market trends to identify audience opportunities, inform targeting strategies, and optimize acquisition performance. Partner closely with Performance Marketing to ensure creative assets are developed, trafficked, and launched efficiently while maintaining a strong understanding of campaign execution best practices. Lead go-to-market strategy for new product features and launches, translating product capabilities into compelling positioning, messaging, and coordinated launch plans across Marketing, Product, and Customer Success. Champion a consistent brand experience by ensuring messaging and creative align across performance marketing, product marketing, and customer touchpoints. Collaborate cross-functionally with Creative, Product, Data, Customer Success, agencies, and platform partners to drive initiatives from strategy through execution while managing priorities and timelines. Analyze acquisition and subscription performance, including CAC, LTV, ROAS, conversion, activation, and retention, to identify insights, optimize growth strategies, and communicate actionable recommendations to leadership. EDUCATION & EXPERIENCE Education and Basic Qualifications 7+ years of experience in growth or performance marketing, with experience in creative strategy, creative briefing, campaign trafficking, and subscription or mobile app growth. Proven track record of leading GTM strategies and launching successful subscription-based products across multiple channels (e.g., CRM, paid media, PR, social) Expertise in positioning, segmentation, and lifecycle marketing, with a sharp sense for customer needs and conversion drivers Strong project management discipline—able to prioritize, adapt, and deliver across multiple concurrent launches Analytically rigorous and data-fluent; comfortable using performance insights to refine strategy and drive adoption Excellent written and verbal communication skills; able to influence cross-functional stakeholders and executive leaders Creative and data-driven, with a passion for fitness and wellness Strong copywriting skills with experience developing messaging for different stages of the customer journey Experience partnering with Sales or Commercial teams, including developing enablement materials and go-to-market toolkits Authorized to work in the United States without sponsorship. Preferred Qualifications Experience driving growth for a subscription-based business, including acquisition, activation, retention, and LTV optimization. Experience marketing consumer mobile apps, including app acquisition, onboarding, lifecycle marketing, and ASO. Experience developing integrated growth and go-to-market strategies across product, performance marketing, creative, and lifecycle marketing. Experience in consumer technology, health, fitness, wellness, or other digital subscription businesses. Demonstrated success influencing cross-functional stakeholders and leading initiatives across multiple teams. Core Competencies Strategic thinker who is equally comfortable rolling up their sleeves to execute. Builder's mindset with a bias for action, ownership, and problem solving. Data-driven decision maker with strong analytical and creative thinking skills. Collaborative team player who thrives in fast-paced, cross-functional environments. Excellent communicator with strong relationship-building and stakeholder management skills. Pay Range: $130,000 — $150,000 USD iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.

Requirements

Must-haves

Optimize the enterprise: Scale iFIT into a sustainably profitable business by growing our subscriber base and maximizing the lifetime value of every hardware and software customer.
Deliver high-quality consumer experiences: Make every touchpoint — from first ad impression to year-three workout — feel effortless, personal, and worth coming back to.
Build the most compelling connected health & fitness platform: Ensure iFIT's product innovation reaches the market with clarity and conviction, making us the obvious choice in connected fitness.
Build the value of our brand portfolio: Make NordicTrack, ProForm, and iFIT names that consumers trust, aspire to, and choose — consistently and across every channel.
Make people, culture, and how we operate a competitive advantage: Build a marketing organization that moves fast, works well together, and raises the bar — so how we operate is itself a reason we win.
Develop high-performing creative concepts, messaging, and copy across paid social, paid search, app acquisition, and other growth channels, partnering with paid media to execute and optimize campaigns.
Create clear, strategic creative briefs that define objectives, audiences, messaging, formats, and success metrics, enabling Creative and Performance Marketing teams to deliver impactful work.
Leverage data, customer insights, and market trends to identify audience opportunities, inform targeting strategies, and optimize acquisition performance.
Partner closely with Performance Marketing to ensure creative assets are developed, trafficked, and launched efficiently while maintaining a strong understanding of campaign execution best practices.
Lead go-to-market strategy for new product features and launches, translating product capabilities into compelling positioning, messaging, and coordinated launch plans across Marketing, Product, and Customer Success.
Champion a consistent brand experience by ensuring messaging and creative align across performance marketing, product marketing, and customer touchpoints.
Collaborate cross-functionally with Creative, Product, Data, Customer Success, agencies, and platform partners to drive initiatives from strategy through execution while managing priorities and timelines.
EDUCATION & EXPERIENCE

Nice-to-haves

Experience driving growth for a subscription-based business, including acquisition, activation, retention, and LTV optimization.
Experience marketing consumer mobile apps, including app acquisition, onboarding, lifecycle marketing, and ASO.
Experience developing integrated growth and go-to-market strategies across product, performance marketing, creative, and lifecycle marketing.
Experience in consumer technology, health, fitness, wellness, or other digital subscription businesses.
Demonstrated success influencing cross-functional stakeholders and leading initiatives across multiple teams.
Core Competencies
Strategic thinker who is equally comfortable rolling up their sleeves to execute.
Builder's mindset with a bias for action, ownership, and problem solving.
Data-driven decision maker with strong analytical and creative thinking skills.
Collaborative team player who thrives in fast-paced, cross-functional environments.
Excellent communicator with strong relationship-building and stakeholder management skills.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Vision

Wellness