Job description

Company Overview: Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024 , and is venture-backed by Andreessen Horowitz (a16z) . Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future. Role: Function is building the ultimate personal health operating system, right as the category itself is taking shape. We're scaling fast, backed by $450M in new growth financing, and the biggest bets about what Function becomes are still being made. Product Marketing sits at the center of that story: turning what we build into the reason people act. We're hiring one Senior Product Marketing Manager who can own high-impact work across all of it, not scoped to a single lane. You'll go wherever the business needs a driver most, and take full ownership of whatever that is. Key Responsibilities: Positioning & messaging • Build positioning and messaging from scratch for products, features, or categories that don't have one yet, with minimal guidance. • Set clear tradeoffs and differentiation so Marketing, Content, Support, and other core functions are all telling the same story. • Translate what the product does into value members actually care about, and know when that story needs to change. GTM execution • Own GTM strategy and execution for complex, multi-surface launches, not just individual campaigns, with the goal of increasing retention and member growth. • Set the learning agenda for each launch, and build playbooks the team can reuse so the process gets better over time. • Manage cross-functional stakeholders and timelines from kickoff through retro. Insight & research • Make sure market, competitive, and member insight actually shape product and GTM decisions. • Bring a point of view to research, working closely with UXR. Data & measurement • Define and own the success metrics for your GTM initiatives, and connect them clearly to business outcomes (member growth, retention, winback, etc). • Set metrics before launch, not after, and hold yourself accountable to them. Cross-functional influence • Drive alignment at the PM, Brand, and leadership level, influencing people without needing formal authority to do it. • Represent Product Marketing to external partners with the same care you'd bring to any internal relationship. How you'll operate • Move fluidly across whichever area of the business needs a driver most. This role exists because there's more high-impact work right now than there are dedicated owners for it. • Stay comfortable in ambiguity, and manage up proactively as priorities shift. • Be direct with cross-functional partners, and escalate blockers instead of sitting on them. Qualifications/Skills: • 5+ years in product marketing or similar function, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area. • Experience building positioning and launch strategy from zero, ideally for a new product, category, or major relaunch. • Partnership or co-marketing experience: you've represented your company externally, not just internally. • Strong measurement instincts: you define success metrics before launch and hold yourself to them after. • Direct, clear communicator who drives cross-functional alignment at the PM/Brand/VP level without formal authority. • AI-native mindset: you use AI tools (Claude, ChatGPT, or equivalent) as a genuine force multiplier in all that you do. • Experience in health, wellness, or another high-trust consumer category is a plus. Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services. To be a strong fit, you embody our Core Values: • • Ruthless Prioritization: • We don’t let perfect get in the way of progress. • We move quickly to drive value, not perfection. • We prioritize what drives impact. • We never compromise on standards of excellence. • Member-First, Always: • We design and deliver like we’re caring for someone we love. • We create calendar, actionable, human experience. • We prioritize responsiveness, peace of mine, and outcomes. • We empower members with truth, clarity, and care. • One Team, Moving Fast: • We are aligned in purpose, prioritization, and speed. • We gather diverse perspectives to make informed decisions. • We clear paths for each other and move fast together. • We communicate clearly and respectfully, rallying around shared goals. • Radical Ownership, Relentless Execution: We don’t just ship– we own outcomes and drive results. • We act with urgency and precision • We anticipate, initiate, and follow through. • We meet challenges with grit and pragmatism. • We embrace new tech to deliver better outcomes. • Mission Over Ego: We are ruthlessly aligned to our meission– and leave ego at the door. • We disagree and commit. • We don't tolerate politics or withholding information. • We operate with honesty, transparency, and respect. • Sustained Integrity in Every Detail: We earn trust by obsessing over accuracy, quality, and clarity in everything we do. • We prioritize clinical precision– data must be right. • We sweat the details because outcomes depend on them. Why You'll Love Working With Us: As a Senior Product Marketing Manager, you'll have the opportunity to make meaningful contributions within a fast-growing company helping people live 100 healthy years. You'll also have access to: • Base: Up to $186,000 (F lexible depending on location and interview performance) • Stock options • Comprehensive health, dental, and vision plans for you and your family • Flexible work environment • Team off-sites and wellness initiatives • Competitive vacation policy • A culture that emphasizes continuous learning and personal growth Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at talent@functionhealth.com .

Requirements

Must-haves

Positioning & messaging
Build positioning and messaging from scratch for products, features, or categories that don't have one yet, with minimal guidance.
Set clear tradeoffs and differentiation so Marketing, Content, Support, and other core functions are all telling the same story.
Translate what the product does into value members actually care about, and know when that story needs to change.
GTM execution
Own GTM strategy and execution for complex, multi-surface launches, not just individual campaigns, with the goal of increasing retention and member growth.
Set the learning agenda for each launch, and build playbooks the team can reuse so the process gets better over time.
Manage cross-functional stakeholders and timelines from kickoff through retro.
Insight & research
Make sure market, competitive, and member insight actually shape product and GTM decisions.
Bring a point of view to research, working closely with UXR.
Data & measurement
Define and own the success metrics for your GTM initiatives, and connect them clearly to business outcomes (member growth, retention, winback, etc).
Set metrics before launch, not after, and hold yourself accountable to them.
Cross-functional influence
Drive alignment at the PM, Brand, and leadership level, influencing people without needing formal authority to do it.
Represent Product Marketing to external partners with the same care you'd bring to any internal relationship.
How you'll operate
Move fluidly across whichever area of the business needs a driver most. This role exists because there's more high-impact work right now than there are dedicated owners for it.
Stay comfortable in ambiguity, and manage up proactively as priorities shift.
Be direct with cross-functional partners, and escalate blockers instead of sitting on them.
5+ years in product marketing or similar function, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area.
Experience building positioning and launch strategy from zero, ideally for a new product, category, or major relaunch.

Nice-to-haves

Experience in health, wellness, or another high-trust consumer category is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: gem
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Wellness