Lifecycle & Email Marketing Manager at Fresh Prints

Job description

Lifecycle & Email Marketing Manager Fresh Prints ' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list. We're looking for someone who is first and foremost a great marketer — someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign email and our full lifecycle program, and you'll extend that same craft into SMS as we build it into a real channel. This isn't a role where you inherit a machine and keep it running. You're building the content engine on top of the plumbing we already have. If you've been waiting for a channel with this much upside and this little baggage, this is it. This role is about: Owning every word that goes out — subject lines, body, CTAs — across email and SMS Turning a solid technical setup into a channel people actually look forward to hearing from Building lifecycle flows that feel like a conversation, not a drip someone got trapped in Writing for a college-age audience in a voice that feels made for them, not blasted at them Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next What You'll Own Campaign Email & SMS Content Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments Work with our brand and creative teams on design and copy so every send feels on-brand Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing Lifecycle Program (Email & SMS) Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table Own segmentation: define the audiences and journey logic that decide who gets what, when Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box Deliverability & Performance Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data Bring a point of view: not just "open rate was 28%," but "here's what that tells us about the subject-line approach, and here's what I'm testing next" Who You Are You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with a message rather than glance at it before archiving. You understand lifecycle marketing at a real level — you know the difference between a nurture message and a conversion message, and you write them differently. You're fluent in email (and increasingly SMS) as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject-line problem or a segmentation problem. You own your own output. Nobody has to check your sends before they go — you hold the standard yourself, and it stings when something ships with a mistake. You work well with technical partners, brand, and creative, and you can translate what Fresh Prints' audience cares about into messaging that lands. You're comfortable with data and let it sharpen your instincts rather than replace them. Requirements 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators — and the ability to draw real insight from them Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates) Strong written communication — you write clearly and with personality, not in marketing speak Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise Details and other benefits Work From Home / Remote Competitive annual salary Learning opportunities Working in a great culture At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.

Requirements

Must-haves

Lifecycle & Email Marketing Manager
Owning every word that goes out — subject lines, body, CTAs — across email and SMS
Turning a solid technical setup into a channel people actually look forward to hearing from
Building lifecycle flows that feel like a conversation, not a drip someone got trapped in
Writing for a college-age audience in a voice that feels made for them, not blasted at them
Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next
What You'll Own
Campaign Email & SMS Content
Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments
Work with our brand and creative teams on design and copy so every send feels on-brand
Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time
Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them
Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing
Lifecycle Program (Email & SMS)
Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS
Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table
Own segmentation: define the audiences and journey logic that decide who gets what, when
Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box
Deliverability & Performance
Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation
Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance
Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data

Nice-to-haves

Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus
Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick