Job description

Support the development and execution of healthcare professional (HCP) marketing strategies and tactical plans for Multiple Myeloma. Collaborate with cross-functional partners to deliver customer-centric, data-driven marketing initiatives that increase disease awareness, brand consideration, and adoption among target healthcare providers. Contribute to brand strategy development through customer insights, market analysis, and field feedback while executing promotional programs that support business objectives and improve customer engagement. Responsibilities: • Partner with Marketing Directors and cross-functional business partners to develop and execute HCP marketing plans that support Multiple Myeloma brand objectives and performance goals. • Contribute to annual business planning, brand strategy development, and tactical planning processes through analysis of market dynamics, customer insights, competitive intelligence, and brand performance. • Support the development and implementation of HCP segmentation, targeting, positioning, messaging, and promotional initiatives aligned with brand strategy. • Manage the execution of HCP-focused promotional campaigns and programs across personal, non-personal, digital, print, peer-to-peer, and omnichannel engagement channels. • Collaborate with Sales, Medical Affairs, Market Access, Regulatory, Legal, and agency partners to develop and execute effective and compliant HCP marketing initiatives. • Gather and analyze customer insights from field teams, market research, advisory boards, and healthcare provider interactions to identify opportunities and inform marketing recommendations. • Support the development of HCP educational resources, promotional materials, congress initiatives, speaker programs, and peer-to-peer engagement activities. • Partner with field leadership and sales teams to ensure alignment of marketing strategies, messaging, and promotional initiatives with customer needs and business goals. • Monitor and analyze program performance, customer engagement metrics, and market trends to identify optimization opportunities and improve marketing effectiveness. • Manage assigned projects, budgets, agency relationships, and timelines to ensure successful execution of brand objectives. • Support launch planning and execution activities, lifecycle management initiatives, and portfolio growth strategies within Multiple Myeloma. • Bachelor's degree required; advanced degree in business, marketing, science, healthcare, or related field preferred. • 4+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience with demonstrated progression in marketing responsibilities. • Hematology experience preferred; Multiple Myeloma experience preferred. • Experience developing or supporting HCP marketing initiatives within pharmaceutical or biotechnology organizations. • Product launch experience preferred. • Strong understanding of HCP promotion, customer engagement models, and omnichannel marketing strategy. • Experience collaborating with Sales, Medical Affairs, Regulatory, Legal, Market Access, and agency partners. • Proven ability to analyze customer insights and business performance data to support strategic decision-making. • Strong project management, communication, and organizational skills with the ability to manage multiple priorities. • Oncology marketing experience preferred. • Experience supporting congresses, speaker programs, advisory boards, or field-facing initiatives preferred. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. • This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit abbvie.com US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: abbvie.com

Requirements

Must-haves

Partner with Marketing Directors and cross-functional business partners to develop and execute HCP marketing plans that support Multiple Myeloma brand objectives and performance goals.
Contribute to annual business planning, brand strategy development, and tactical planning processes through analysis of market dynamics, customer insights, competitive intelligence, and brand performance.
Support the development and implementation of HCP segmentation, targeting, positioning, messaging, and promotional initiatives aligned with brand strategy.
Manage the execution of HCP-focused promotional campaigns and programs across personal, non-personal, digital, print, peer-to-peer, and omnichannel engagement channels.
Collaborate with Sales, Medical Affairs, Market Access, Regulatory, Legal, and agency partners to develop and execute effective and compliant HCP marketing initiatives.
Gather and analyze customer insights from field teams, market research, advisory boards, and healthcare provider interactions to identify opportunities and inform marketing recommendations.
Support the development of HCP educational resources, promotional materials, congress initiatives, speaker programs, and peer-to-peer engagement activities.
Partner with field leadership and sales teams to ensure alignment of marketing strategies, messaging, and promotional initiatives with customer needs and business goals.
Monitor and analyze program performance, customer engagement metrics, and market trends to identify optimization opportunities and improve marketing effectiveness.
Manage assigned projects, budgets, agency relationships, and timelines to ensure successful execution of brand objectives.
Support launch planning and execution activities, lifecycle management initiatives, and portfolio growth strategies within Multiple Myeloma.
4+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience with demonstrated progression in marketing responsibilities.
Experience developing or supporting HCP marketing initiatives within pharmaceutical or biotechnology organizations.
Strong understanding of HCP promotion, customer engagement models, and omnichannel marketing strategy.
Experience collaborating with Sales, Medical Affairs, Regulatory, Legal, Market Access, and agency partners.
Proven ability to analyze customer insights and business performance data to support strategic decision-making.
Strong project management, communication, and organizational skills with the ability to manage multiple priorities.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
This job is eligible to participate in our long-term incentive programs.

Nice-to-haves

Bachelor's degree required; advanced degree in business, marketing, science, healthcare, or related field preferred.
Hematology experience preferred; Multiple Myeloma experience preferred.
Product launch experience preferred.
Oncology marketing experience preferred.
Experience supporting congresses, speaker programs, advisory boards, or field-facing initiatives preferred.

Application prep

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Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off