Job description

Start: Immediately | Level: Director | Location: Hamburg, hybrid| Type: Full time (40h/week) We are looking for an experienced Brand Director (gn) at More Nutrition to shape the future of one of the most exciting brands in the health, fitness, and nutrition space. In this role, you will own the brand strategy, positioning, and communication ecosystem across all categories, channels, and markets. You will act as the guardian of the brand, ensuring consistency across every touchpoint while driving awareness, consideration, and long-term brand equity. You combine strategic brand leadership with hands-on execution. You know how to build iconic consumer brands, develop impactful communication platforms, and lead cross-functional teams to deliver outstanding business results. This is a hybrid role that requires regular (bi-weekly) on-site collaboration at our Hamburg headquarters. Your Mission You define and evolve our brand positioning, brand architecture, visual identity, and communication strategy across all categories, channels, and markets You act as the guardian of the brand, ensuring consistency and excellence across campaigns, content, packaging, digital experiences, and consumer touchpoints You lead the development of integrated communication platforms and brand campaigns that drive awareness, consideration, and long-term brand equity You shape consumer-centric communication strategies by defining target audiences, key messages, activation plans, and channel-specific approaches You oversee the evolution of our visual identity and packaging ecosystem, ensuring a consistent and distinctive brand experience across the portfolio You lead and develop internal creative and brand teams while managing external agencies and production partners to deliver best-in-class creative work You collaborate closely with Product, DTC, International, and Local Marketing teams to create seamless consumer journeys and integrated brand experiences You own brand performance tracking, campaign effectiveness measurement, and marketing investment allocation to maximize business impact and ROI You speak German and English fluently Your Qualifications You bring 10+ years of international brand marketing experience, with direct multi-market responsibility on a major FMCG brand—food, beverage, beauty, or health/personal care You have owned marketing budgets of €100M+ and have a proven track record of building and scaling consumer brands through distinctive positioning—not just executing within a framework set by others You have led the development of brand platforms, communication architectures, and integrated campaigns from the ground up—mass media first, with seamless integration of digital, influencer, and e-commerce across masterbrand and product categories You have director-level ownership of brand redesigns, visual identity systems, and packaging strategies, with a strong eye for creative consistency across all consumer touchpoints You have successfully led both in-house creative teams and external agencies, maintaining high standards while driving executional excellence in fast-moving environments You thrive in entrepreneurial, high-growth settings and combine sharp strategic thinking with a pragmatic, low-ego, action-oriented leadership style You speak German and English fluently What makes this role exciting You shape the future of a fast-growing international consumer brand with significant visibility and impact You influence how millions of consumers experience our brand across products, channels, and markets You lead high-impact brand and communication initiatives with full ownership and creative freedom You work with passionate teams in a dynamic environment where speed, ambition, and innovation drive everything we do Why choose us? Shape the future : Be part of a disruptive, influencer-driven brand that’s transforming functional nutrition. Join a movement : Help empower a passionate, growing community of consumers who believe in what we do. Make an impact: Lead with purpose and play a key role in making More Nutrition a billion Euro brand. If you’re ready to bring your energy, passion, and drive to a brand that’s redefining weight management, we want to hear from you. Apply now and let’s create something extraordinary together. You can also expect, among other things Attractive employee discounts Subsidized EGYM Wellpass membership Access to Corporate Benefits Subsidy for the "Deutschlandticket" Company pension scheme Workation opportunities Up to two monitors for your home office setup, if needed Flexible working hours and remote work options (up to 100%) Free parking at our headquarters Dogs are welcome in the office Free products from our brands available in the office About us The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over one billion euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020. TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community, ESN is the German market leader for sports nutrition (protein powder, protein bars, sports supplements). More Nutrition enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals. This is us - The Quality Group - nice to meet you! Now it's your turn!

Requirements

Must-haves

Start: Immediately | Level: Director | Location: Hamburg, hybrid| Type: Full time (40h/week)
We are looking for an experienced Brand Director (gn) at More Nutrition to shape the future of one of the most exciting brands in the health, fitness, and nutrition space.
This is a hybrid role that requires regular (bi-weekly) on-site collaboration at our Hamburg headquarters.
Your Mission
You define and evolve our brand positioning, brand architecture, visual identity, and communication strategy across all categories, channels, and markets
You act as the guardian of the brand, ensuring consistency and excellence across campaigns, content, packaging, digital experiences, and consumer touchpoints
You lead the development of integrated communication platforms and brand campaigns that drive awareness, consideration, and long-term brand equity
You shape consumer-centric communication strategies by defining target audiences, key messages, activation plans, and channel-specific approaches
You oversee the evolution of our visual identity and packaging ecosystem, ensuring a consistent and distinctive brand experience across the portfolio
You lead and develop internal creative and brand teams while managing external agencies and production partners to deliver best-in-class creative work
You collaborate closely with Product, DTC, International, and Local Marketing teams to create seamless consumer journeys and integrated brand experiences
You own brand performance tracking, campaign effectiveness measurement, and marketing investment allocation to maximize business impact and ROI
You speak German and English fluently
Your Qualifications
You bring 10+ years of international brand marketing experience, with direct multi-market responsibility on a major FMCG brand—food, beverage, beauty, or health/personal care
You have owned marketing budgets of €100M+ and have a proven track record of building and scaling consumer brands through distinctive positioning—not just executing within a framework set by others
You have director-level ownership of brand redesigns, visual identity systems, and packaging strategies, with a strong eye for creative consistency across all consumer touchpoints
You have successfully led both in-house creative teams and external agencies, maintaining high standards while driving executional excellence in fast-moving environments
You thrive in entrepreneurial, high-growth settings and combine sharp strategic thinking with a pragmatic, low-ego, action-oriented leadership style
You speak German and English fluently
What makes this role exciting
You shape the future of a fast-growing international consumer brand with significant visibility and impact
You influence how millions of consumers experience our brand across products, channels, and markets
You lead high-impact brand and communication initiatives with full ownership and creative freedom

Nice-to-haves

None flagged.

Application prep

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