Job description

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers. From cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, we put market-leading AI in the hands of marketers in one of the most dynamic categories in software. We're growing fast and expanding globally, and this role sits right at the center of how we bring that innovation to market. Our core Product Marketing team defines how the world understands our products. This role is about what happens next: turning that messaging and positioning into a field narrative that wins. You'll be the connective tissue between Product Marketing and the GTM organization — the person who makes sure everything we bring to market is visible, understandable, and sellable across Sales, Sales Engineering, Customer Success, and Partnerships. This is a player-coach role. You'll lead a small, agile team of GTM PMMs while staying hands-on in the work yourself — and you'll have the runway to grow that team and your scope as Braze scales globally. WHAT YOU'LL DO The field narrative: Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnel The playbook, and how product information reaches the field: You own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives Technology & services delivery partner GTM: Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other Braze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator A small, agile, growing team: Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time Partner with field leadership every day. Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward Translate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallow Use AI as a force multiplier — judiciously: You're AI-literate and fluent in how AI is reshaping both martech and the practice of marketing. You know when AI meaningfully accelerates the work and when human judgment has to lead Prioritize ruthlessly: Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the rest Spend time with customers: You treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversation How Success Is Measured You can measure and report on your work, and you hold yourself accountable to business outcomes — not activity. Success in this role is measured against pipeline, product adoption, pipeline progression, and overall program impact, and you'll be expected to show that connection clearly and consistently. WHO YOU ARE A marketer who loves working with Sales and Customer Success. You're energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partner A messaging craftsperson. You can take a positioning doc and a complex product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiable Fluent in the sales motion. You understand how deals actually get done and build for the way the field really sells Deeply curious. You ask why. You dig into the product, the market, the competition, and the customer until you understand them well enough to make them simple An exceptional writer and presenter. You write with clarity and edge, and you can command a room — a sales kickoff stage, an exec readout, or a field enablement session Steeped in martech. You bring deep experience in the martech space, including a strong grasp of AI innovations and the competitive landscape A sharp prioritizer and a builder of trust across cross-functional teams 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape Proven ability to translate complex technology into buyer-ready language — and to help a field organization do the same Experience building joint go-to-market motions with technology or services delivery partners — enabling partners, aligning priorities, and partnering on launches and programs Demonstrated ability to operate across functions and bring order to ambiguity A genuine interest in marketing as a craft THE DETAILS Reports to: VP of Product Marketing Location: Hybrid; must be based in one of our hub cities — New York (HQ), San Francisco, Chicago, or Austin Travel: Up to 30% HOW WE WORK We move fast, we work hard, and we love our jobs. If that sounds like your kind of team, we'd love to meet you. For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $158,000 and $236,000/year, with an expected On Target Earnings (OTE) between $182,000 and $272,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here . More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com . Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page . Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here . Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Requirements

Must-haves

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
This is a player-coach role. You'll lead a small, agile team of GTM PMMs while staying hands-on in the work yourself — and you'll have the runway to grow that team and your scope as Braze scales globally.
The field narrative: Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnel
A small, agile, growing team: Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time
Translate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallow
Prioritize ruthlessly: Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the rest
Spend time with customers: You treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversation
How Success Is Measured
A messaging craftsperson. You can take a positioning doc and a complex product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiable
Fluent in the sales motion. You understand how deals actually get done and build for the way the field really sells
Deeply curious. You ask why. You dig into the product, the market, the competition, and the customer until you understand them well enough to make them simple
An exceptional writer and presenter. You write with clarity and edge, and you can command a room — a sales kickoff stage, an exec readout, or a field enablement session
Steeped in martech. You bring deep experience in the martech space, including a strong grasp of AI innovations and the competitive landscape
A sharp prioritizer and a builder of trust across cross-functional teams
10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people
A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates
Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape
Proven ability to translate complex technology into buyer-ready language — and to help a field organization do the same
Experience building joint go-to-market motions with technology or services delivery partners — enabling partners, aligning priorities, and partnering on launches and programs
Demonstrated ability to operate across functions and bring order to ambiguity
A genuine interest in marketing as a craft
Reports to: VP of Product Marketing
Location: Hybrid; must be based in one of our hub cities — New York (HQ), San Francisco, Chicago, or Austin

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiagilegorest

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

Paid Time Off

Parental Leave

Professional Development