Job description

In this role, you will lead the development and execution of a comprehensive marketing insights and reporting framework across a diverse portfolio of marketing initiatives. You will partner closely with Data Science, Analytics, Finance, and Marketing teams to ensure consistent measurement, clear performance visibility, and actionable recommendations. You will establish scalable reporting cadences, define KPI frameworks across channels (paid media, on-device experiences, lifecycle, social), and guide the implementation and evolution of advanced measurement approaches, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). As a central connector across teams, you will synthesize inputs from multiple data sources to tell a cohesive performance story, identify optimization opportunities, and support investment decisions across a multi-million dollar marketing portfolio. Bachelor’s degree in Marketing, Business, Analytics, or a related field 7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field Strong analytical capabilities with experience working across large, complex datasets Experience defining KPIs and building reporting frameworks across multiple marketing channels Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote) Strong communication skills with experience building executive-level presentations MBA, MS in Data Science, or equivalent experience Experience in subscription-based or digital services businesses Familiarity with MMM and MTA methodologies Strong storytelling skills - able to distill complex analyses into clear, compelling narratives Ability to operate effectively in ambiguous environments and build processes from the ground up

Requirements

Must-haves

Bachelor’s degree in Marketing, Business, Analytics, or a related field
7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field
Strong analytical capabilities with experience working across large, complex datasets
Experience defining KPIs and building reporting frameworks across multiple marketing channels
Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote)
Strong communication skills with experience building executive-level presentations
MBA, MS in Data Science, or equivalent experience
Experience in subscription-based or digital services businesses
Familiarity with MMM and MTA methodologies
Strong storytelling skills - able to distill complex analyses into clear, compelling narratives
Ability to operate effectively in ambiguous environments and build processes from the ground up

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

sql

Platform: apple
Effort: medium