Senior CRM & Lifecycle Marketing Manager at Westcliff University

Job description

What if I told you, it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply? What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated? See below for a feel of what the Company culture is (REALLY) like. Hint: it's amazing. At Westcliff, we are constantly striving to be the best while valuing each of our team members as human beings and succeeding together. Westcliff is a leader in innovative global education. We are respected for our transformative, technologically advanced programs and initiatives with a focus on excellence, social responsibility, and diversity. Our tagline – “Educate. Inspire, Empower.” – is a summary of our Mission Statement. As it suggests, the main focus of our University is to strive to enhance the opportunities of our students and employees to enjoy success through empowerment, as a result of their education and hard work. By joining the Westcliff team, you’ll be playing a significant role in our growth, having an opportunity to put your personal touch on Westcliff’s progress as we grow and succeed together! Westcliff University is seeking a strategic, innovative, and data-driven Senior CRM & Lifecycle Marketing Manager to lead the strategy, execution, and evolution of lifecycle marketing across the Westcliff portfolio of educational organizations and affiliated brands. This role is responsible for developing and optimizing CRM communications, email marketing, marketing automation, and customer journey strategies that support Westcliff University, Westcliff Early Learning Academy (WELA), WSCL, Westcliff Canada, and other organizations across the Westcliff portfolio. Serving as the organization's subject matter expert for CRM and lifecycle marketing, this individual will establish best practices, build scalable processes, and create customer-centric communication strategies that strengthen recruitment, engagement, retention, and long-term relationship building. The ideal candidate is both a strategic leader and a hands-on marketer who enjoys building campaigns, leveraging data, improving customer experiences, and developing high-performing teams. Senior CRM & Lifecycle Marketing Manager CRM & Lifecycle Strategy • Develop and execute lifecycle marketing strategies across the Westcliff portfolio. • Design, implement, and optimize customer journey maps for prospective students, applicants, enrolled students, alumni, parents, and other key audiences. • Establish CRM and lifecycle marketing standards, governance, and best practices that support organizational growth. • Partner with Enrollment, Admissions, Academic Affairs, Community & Engagement, and Marketing leadership to align lifecycle communications with institutional priorities. • Identify opportunities to improve engagement, conversion, and retention through data-driven, personalized communications. CRM, Email Marketing & Marketing Automation • Serve as the primary owner of CRM communications and email marketing initiatives. • Develop, build, deploy, and optimize responsive email campaigns using Slate CRM and Mailchimp. • Create and manage automated workflows, nurture campaigns, behavioral triggers, and multi-step customer journeys. • Develop audience segmentation and personalization strategies that improve engagement and customer experience. • Build reusable email templates and maintain the enterprise email communications calendar. • Ensure all communications meet accessibility, deliverability, compliance, and brand standards. Content, Analytics & Optimization • Write, edit, and develop compelling email content aligned with institutional messaging and brand standards. • Collaborate with Creative Services to develop engaging, responsive email experiences that drive action. • Lead A/B and multivariate testing across messaging, design, personalization, segmentation, and customer journeys. • Monitor, analyze, and report on lifecycle marketing performance, using data and customer insights to continuously improve engagement, conversion, and operational effectiveness. • Develop dashboards and executive reporting that provide actionable recommendations. Cross-Functional Leadership • Collaborate with Community & Engagement, Enrollment, Admissions, Marketing Operations, Digital Marketing, Creative Services, Analytics, IT, and institutional leadership. • Partner with stakeholders across the Westcliff portfolio to develop integrated communication strategies that support organizational priorities. • Serve as the organization's internal expert on CRM communications, lifecycle marketing, customer journey mapping, marketing automation, and email marketing. • Stay current on emerging technologies, privacy regulations, accessibility standards, and industry best practices. Supervisory Responsibilities • Provide leadership, coaching, mentoring, and performance management for assigned team members. • Foster a collaborative, innovative, and accountable team culture focused on continuous improvement. • Establish priorities, goals, and performance expectations while supporting employee growth and development. • Lead cross-functional initiatives and coordinate internal and external resources to ensure successful execution of lifecycle marketing programs. • Support the continued growth of the CRM and lifecycle marketing function by helping define future processes, roles, and organizational capabilities. Required Qualifications • Bachelor's degree in Marketing, Communications, Business, or a related field. • Seven (7) or more years of progressive experience in CRM, lifecycle marketing, marketing automation, and email marketing. • Demonstrated experience leading, coaching, and developing marketing professionals or cross-functional teams. • Hands-on experience using Slate CRM and Mailchimp to build, automate, deploy, and optimize email marketing campaigns. • Proven experience developing customer journey maps, lifecycle nurture strategies, and marketing automation programs. • Strong understanding of CRM strategy, audience segmentation, personalization, and customer lifecycle management. • Experience developing responsive email templates with a working knowledge of HTML and CSS for email development. • Strong understanding of email deliverability, accessibility, CAN-SPAM, CASL, and industry best practices. • Strong analytical, project management, communication, and organizational skills. Core Competencies • CRM and lifecycle marketing strategy • Customer journey mapping and marketing automation • Slate CRM and Mailchimp expertise • Audience segmentation and personalization • Data analysis and performance optimization • Project and people leadership • Cross-functional collaboration • Communication, problem solving, and continuous improvement Preferred Qualifications • Higher education, education technology, or other complex, multi-brand marketing experience. • Experience integrating CRM and marketing automation platforms. • Proficiency with Google Analytics, Power BI, Tableau, Looker Studio, or similar reporting tools. Limitations and Disclaimer The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis, unless otherwise contractually bound. Salary Description $90,000 to $110,000

Requirements

Must-haves

What if I told you, it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply?
What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated?
See below for a feel of what the Company culture is (REALLY) like. Hint: it's amazing.
At Westcliff, we are constantly striving to be the best while valuing each of our team members as human beings and succeeding together.
By joining the Westcliff team, you’ll be playing a significant role in our growth, having an opportunity to put your personal touch on Westcliff’s progress as we grow and succeed together!
Senior CRM & Lifecycle Marketing Manager
CRM & Lifecycle Strategy
Develop and execute lifecycle marketing strategies across the Westcliff portfolio.
Design, implement, and optimize customer journey maps for prospective students, applicants, enrolled students, alumni, parents, and other key audiences.
Establish CRM and lifecycle marketing standards, governance, and best practices that support organizational growth.
Partner with Enrollment, Admissions, Academic Affairs, Community & Engagement, and Marketing leadership to align lifecycle communications with institutional priorities.
Identify opportunities to improve engagement, conversion, and retention through data-driven, personalized communications.
CRM, Email Marketing & Marketing Automation
Serve as the primary owner of CRM communications and email marketing initiatives.
Develop, build, deploy, and optimize responsive email campaigns using Slate CRM and Mailchimp.
Create and manage automated workflows, nurture campaigns, behavioral triggers, and multi-step customer journeys.
Develop audience segmentation and personalization strategies that improve engagement and customer experience.
Build reusable email templates and maintain the enterprise email communications calendar.

Nice-to-haves

Higher education, education technology, or other complex, multi-brand marketing experience.
Experience integrating CRM and marketing automation platforms.
Proficiency with Google Analytics, Power BI, Tableau, Looker Studio, or similar reporting tools.
Limitations and Disclaimer
Salary Description
$90,000 to $110,000

Application prep

Use the role’s language and application details while tailoring your materials.

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