Manager, Product Marketing at Consilio LLC

Job description

As a Product Marketing Manager for our Aurora suite of solutions, you will drive go-to-market strategies for legal technology and eDiscovery markets, developing compelling messaging and positioning while collaborating with cross-functional teams to execute marketing initiatives that accelerate growth. This position can be remote or can work from one of our major offices in the US. Up to 5% travel is expected for events, client meetings and internal meetings. This position will report to the VP, Products & Marketing. Messaging and Positioning: • Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients. • Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials. • Lead customer discovery sessions and message validation initiatives to optimize positioning. • Create value proposition frameworks that translate technical features into business outcomes. Go-to-market Planning and Execution: • Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies. • Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics. • Develop and refine customer personas and identify expansion opportunities for existing accounts. • Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting. Market Research and Competitive Intelligence: • Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success. • Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis. • Maintain competitive battlecards and positioning strategies to enable sales team effectiveness. • Contribute to customer advisory board planning and engagement initiatives. Content Development and Sales Enablement: • Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle. • Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content. • Develop thought leadership content such as whitepapers, blog posts, and industry reports. • Build customer advocacy programs and manage referral initiatives to drive organic growth. Marketing Operations and Analytics: • Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance. • Implement attribution modeling to track marketing impact on pipeline and revenue. • Collaborate with marketing operations to ensure seamless data flow across technology platforms. • Use customer data platforms to analyze engagement patterns and inform strategy decisions. Minimum Education Requirements: • Bachelor's degree in Business, Marketing, Engineering, or related field. Minimum Experience Requirements: • 3-7 years of B2B product marketing, product management, or similar experience in technology companies. • Strong written and verbal communication skills with ability to present to executive-level audiences. • Demonstrated problem-solving, analytical thinking, and decision-making capabilities. • Proven ability to collaborate with cross-functional teams and manage complex projects simultaneously. • Experience with modern marketing technology stack including CRM, marketing automation, and analytics platforms. Preferred Qualifications: • Experience in law firms, legal technology, or the eDiscovery industry. • Experience with asset production software such as Adobe suite, Canva, and Figma. • Familiarity with AI/ML applications in product marketing and legal technology. • Background in SaaS business models and B2B customer lifecycle management. • Completion of product marketing certification programs (Pragmatic Marketing, Product Marketing Alliance, etc.). Consilio’s True North Values • Client Experience | Listen for the “why”. Clearly define success. Be accountable. Go the extra distance to create moments that matter. • Collaboration | Treat everyone with respect. Welcome diverse views. Partner across geography, generations, and teams. Rally around final decisions. • Innovation | Always be curious (ABC). Challenge the status quo. Experiment and fail forward. Build for the future. • Grit | Focus on what matters. Work with passion and persistence. Think like an owner. Deliver results you’re proud of. Consilio, LLC is   an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. #LI-LC2 #LI-Remote

Requirements

Must-haves

Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients.
Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials.
Lead customer discovery sessions and message validation initiatives to optimize positioning.
Create value proposition frameworks that translate technical features into business outcomes.
Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies.
Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics.
Develop and refine customer personas and identify expansion opportunities for existing accounts.
Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.
Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success.
Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis.
Maintain competitive battlecards and positioning strategies to enable sales team effectiveness.
Contribute to customer advisory board planning and engagement initiatives.
Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle.
Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content.

Nice-to-haves

Experience in law firms, legal technology, or the eDiscovery industry.
Experience with asset production software such as Adobe suite, Canva, and Figma.
Familiarity with AI/ML applications in product marketing and legal technology.
Background in SaaS business models and B2B customer lifecycle management.
Completion of product marketing certification programs (Pragmatic Marketing, Product Marketing Alliance, etc.).
Consilio’s True North Values
Client Experience | Listen for the “why”. Clearly define success. Be accountable. Go the extra distance to create moments that matter.
Collaboration | Treat everyone with respect. Welcome diverse views. Partner across geography, generations, and teams. Rally around final decisions.
Innovation | Always be curious (ABC). Challenge the status quo. Experiment and fail forward. Build for the future.
Grit | Focus on what matters. Work with passion and persistence. Think like an owner. Deliver results you’re proud of.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

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Platform: icims
Effort: medium