Job description

C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: C3 AI C3 AI is hiring a Vice President of Marketing to lead the next chapter of our global marketing function. As we enter the next phase of growth driven by Generative and Agentic AI, marketing needs to move faster and deliver more - sharper positioning, a stronger pipeline engine, and clearer impact against the urgency of the Enterprise AI moment. We are looking for an operator who can quickly get up to speed, raise the bar on execution, and start producing measurable pipeline and brand impact quickly. Reporting to the CEO, the VP of Marketing will own day-to-day execution across brand, demand generation, account-based marketing (ABM), field marketing, partner marketing, and developer relations, and will partner closely with the Products org on positioning, messaging, and launches. This is a hands-on, in-office leadership role for a builder who leads from the front. You will be a strategic partner to Sales, Product, and the Executive Leadership Team, translating C3 AI’s industrial-grade, secure, hallucination-free Enterprise AI platform into narratives that resonate with the C-Suite of the Global 2000 and convert into measurable pipeline. Responsibilities In the first 90 days, identify and recruit for critical roles, audit programs, tooling, and spend, and put a clear plan in place to re-focus marketing around pipeline and brand fundamentals. Rebuild and run a data-driven demand generation engine with clear accountability for MQLs, SQLs, pipeline contribution, conversion rates, and CAC. Own and execute Account-Based Marketing programs targeting Fortune 500 and Global 2000 decision-makers in Defense, Energy, Manufacturing, Financial Services, and Government. Sharpen positioning and messaging for C3 Generative AI and Agentic AI, clearly differentiating C3 AI from hyperscalers and generic LLM providers on security, reliability, and data governance. Partner closely with Product Marketing to translate deep technical capabilities (C3 Type System, Model-Driven Architecture) into clear, quantifiable business value and go-to-market narratives. Drive thought leadership and PR that positions C3 AI as the credible, enterprise-grade choice for mission-critical AI adoption. Orchestrate high-impact product launches and major events (including C3 Transform) that showcase customer outcomes and technical differentiation. Partner closely with Global Sales leadership to align marketing KPIs with revenue targets and equip our sellers with competitive intelligence and sales enablement assets. Activate co-marketing motions with strategic partners (Microsoft Azure, AWS, Google Cloud) to drive co-sell and marketplace consumption. Expand the C3 AI developer community through targeted technical content and developer relations. Lead, develop, and retain the existing marketing team; raise the bar on analytical rigor and creative output, and make targeted hires to strengthen the bench where needed. Own the global marketing budget with a relentless focus on ROI, attribution, and reallocation toward what is working. Qualifications 10+ years of marketing leadership experience in B2B Enterprise Software or AI, including a VP-level role at a high-growth SaaS, AI, or public technology company. Track record of stepping into an existing marketing organization and elevating it — tightening focus, lifting performance, and turning it into a measurable, pipeline-producing engine. Track record of driving pipeline and revenue contribution at scale ($300M+ ARR environments preferred), with clear ownership of attribution and CAC. Strong messaging and narrative instincts; able to personally write, edit, and pressure-test go-to-market storytelling in close partnership with Product Marketing. Technical fluency in AI/ML, enterprise software, and cloud architecture; degree in Computer Science, Engineering, Physics, or equivalent demonstrated ability to grasp and communicate complex technical concepts is strongly preferred. Exceptional written and verbal communication skills with the ability to craft narratives that command attention from technical buyers and the C-Suite. Thrives in an in-office, high-bandwidth environment. Resilient, detail-oriented, and brings a “whatever it takes” attitude. Candidates must be authorized to work in the United States without the need for current or future company sponsorship . C3 AI provides excellent benefits, a competitive compensation package and generous equity plan. California Base Pay Range $250,000 — $350,000 USD C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.

Requirements

Must-haves

In the first 90 days, identify and recruit for critical roles, audit programs, tooling, and spend, and put a clear plan in place to re-focus marketing around pipeline and brand fundamentals.
Rebuild and run a data-driven demand generation engine with clear accountability for MQLs, SQLs, pipeline contribution, conversion rates, and CAC.
Own and execute Account-Based Marketing programs targeting Fortune 500 and Global 2000 decision-makers in Defense, Energy, Manufacturing, Financial Services, and Government.
Sharpen positioning and messaging for C3 Generative AI and Agentic AI, clearly differentiating C3 AI from hyperscalers and generic LLM providers on security, reliability, and data governance.
Partner closely with Product Marketing to translate deep technical capabilities (C3 Type System, Model-Driven Architecture) into clear, quantifiable business value and go-to-market narratives.
Drive thought leadership and PR that positions C3 AI as the credible, enterprise-grade choice for mission-critical AI adoption.
Orchestrate high-impact product launches and major events (including C3 Transform) that showcase customer outcomes and technical differentiation.
Partner closely with Global Sales leadership to align marketing KPIs with revenue targets and equip our sellers with competitive intelligence and sales enablement assets.
Activate co-marketing motions with strategic partners (Microsoft Azure, AWS, Google Cloud) to drive co-sell and marketplace consumption.
Expand the C3 AI developer community through targeted technical content and developer relations.
Lead, develop, and retain the existing marketing team; raise the bar on analytical rigor and creative output, and make targeted hires to strengthen the bench where needed.
Own the global marketing budget with a relentless focus on ROI, attribution, and reallocation toward what is working.
10+ years of marketing leadership experience in B2B Enterprise Software or AI, including a VP-level role at a high-growth SaaS, AI, or public technology company.
Track record of stepping into an existing marketing organization and elevating it — tightening focus, lifting performance, and turning it into a measurable, pipeline-producing engine.
Strong messaging and narrative instincts; able to personally write, edit, and pressure-test go-to-market storytelling in close partnership with Product Marketing.
Exceptional written and verbal communication skills with the ability to craft narratives that command attention from technical buyers and the C-Suite.
Thrives in an in-office, high-bandwidth environment. Resilient, detail-oriented, and brings a “whatever it takes” attitude.

Nice-to-haves

Track record of driving pipeline and revenue contribution at scale ($300M+ ARR environments preferred), with clear ownership of attribution and CAC.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

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Platform: greenhouse
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