Job description

Are you the type of person who can look at an Ad or a Funnel… and instantly see what the offer is missing? Do you love funnel hacking other people's ads, VSLs, high ticket coaching offers, low ticket offers, and enjoy coming up with dangerously unique marketing angles, unique mechanisms, and hooks that scroll stop on ads and make people buy? Do you get excited by the idea of making faceless or AI Avatar ads that generate high ROAS and to work on VSL and low ticket offer funnels that are faceless/brandless? If yes, keep reading. Because this is not a “write some copy and hop on meetings” role. We’re hiring a Performance Markter/Creative Strategist to be an engine to generate ads for our offers. Your job is simple to explain, hard to do: Generate a massive volume of winning ads to fuel 7-figure ad funnels and make new offers scale to $1M/month in ad spend on cold META traffic. About Richard Yu Founded in 2019, Richard started as a broke college student at UCLA with student debt, and created a $500 digital product teaching college students how to wake up early and have better habits. That product did over $500,000 USD in less than 8 months because Richard "cracked" the formula for how to sell a digital product online. Later that year, he pivoted into consulting others (personal trainers, doctors, dentists, coaches) on how to scale their info / digital product businesses, and in the last 5 years, this business has now scaled to over $30M in sales, and we have served well over 5,000 clients. Our mission is simple: To help ordinary people (9-5ers, stay at home parents, college students) build extraordinary online businesses and learn high-income skills. And most importantly, we put the client results at the top of our priorities, and do our very best to fulfill on the promises we make to our clients. The core value #1 of our company is: Client Success = Company Success. Over the last few years, we have primarily run our business with the following funnel: Organic content (and paid ads) --> 20 minute VSL funnel --> book a sales call --> talk to closer --> sell a high ticket offer. We help beginners start their own digital product businesses, and we sell mid ticket, and high ticket digital products that help them learn how to sell digital products. We currently have a Head of Marketing who owns analytics, performance tracking, and coordination across different departments, we have editors and a copywriter that runs ads. What we are missing is a Creative Strategiest / Senior Copywriter , who can come up with tons of winning ads and also potentially contribute to coming up with all the unique offer angles and ad angles that cut through the noise in this competitive “make money online” landscape. In this role, you would be the creative weapon, the person who invents the ads to get our products scaled. What You’ll Be Doing 1) Ad Angles + Ad Copy (End-to-End) • Create ad concepts, hooks, and angles aligned with each offer • Write complete ad copy for: • Meta ads • YouTube ads • Instagram reels • Any paid traffic channel we deploy • Work with our editors and graphics designers to transform your copy into ads that convert • If you can make ads entirely by yourself, that's even better • Maintain message-market consistency from ad → VSL → page → checkout 2) Requiremenets Ads production knowledge: You must know how to own ad production end to end, from copywriting to giving instruction to the actor/AI Avatar and to the editors, and also providing feedback through quality control. Performance requirement: Your ads must have scaled offers to: • $1,000,000+ per month in ad spend for a single offer, roughly $30K–$40K/day, preferrably on Meta, but solid results on other platforms are also welcome By offers, we define them as a single product on a funnel that can be be sold on a landing page (with or without VSL), and with or without a sales team on the back 3) VSL Writing (Bonus) • Work with the founder to write full, word-for-word VSL scripts designed for: • AI avatar VSLs • Actor-read VSLs • Voiceover + b-roll / stock footage • Ensure scripts are production-ready, clean, and conversion-focused • No founder recording presence required, faceless is the default 4) Funnel Messaging Ownership (Bonus) • Own the conversion narrative across the entire funnel • Collaborate with the Head of Marketing to iterate based on performance data Requirements You Must Have: • Real direct-response experience (offers, VSLs, ads — not brand fluff) • A track record of writing winning ads for scaled offers, including coming up with new concepts, not just rewriting what already exists • A strong understanding of cold traffic psychology, especially low-ticket offers • A track record of writing copy that’s simple, clear, emotionally sharp, and scalable • A preference for deep work over meetings (this role is ~90% creation) Big bonuses (not required): • You’ve scaled low-ticket offers before • You’ve built faceless funnels • You’ve worked in info, education, or subscription businesses in biz opp space. Benefits Benefits of this role • High performance team culture with an A-player team that is No BS, Get Sh*t Done type of attitude • Make a real difference in educating and inspiring beginners and 9-5ers on how to change their lives. • True growth opportunity into a c-suite level partner in the company. • Travel with our c-suite executive team to 2-3X team retreats per year globally (last year we did Dubai, Egypt, China, and Puerto Rico!) - Not required, but a bonus for those that like travel. • Real ownership over offers and messaging • Remote + flexible hours, deep thinking and creative work is the primary function of this role 💰 Compensation Compensation is intentionally open-ended and tied to skill level. This role can be structured as: Option A: Performance Marketer & Creative Strategist / Senior Ads Copywriter Level • $6K–$10K/month pay with performance-based bonuses tied to ads performance Option B: Meta ads leader position / Senior Ads Copywriter • For more experienced individuals with the experience of owning end to end a meta ads funnel like ours and leading marketing teams, we can discuss a different comp structure

Requirements

Must-haves

Are you the type of person who can look at an Ad or a Funnel… and instantly see what the offer is missing?
Do you get excited by the idea of making faceless or AI Avatar ads that generate high ROAS and to work on VSL and low ticket offer funnels that are faceless/brandless?
If yes, keep reading.
Because this is not a “write some copy and hop on meetings” role.
We’re hiring a Performance Markter/Creative Strategist to be an engine to generate ads for our offers.
Your job is simple to explain, hard to do:
Generate a massive volume of winning ads to fuel 7-figure ad funnels and make new offers scale to $1M/month in ad spend on cold META traffic.
Instagram reels
Any paid traffic channel we deploy
Work with our editors and graphics designers to transform your copy into ads that convert
If you can make ads entirely by yourself, that's even better
Maintain message-market consistency from ad → VSL → page → checkout
Requiremenets
You must know how to own ad production end to end, from copywriting to giving instruction to the actor/AI Avatar and to the editors, and also providing feedback through quality control.
$1,000,000+ per month in ad spend for a single offer, roughly $30K–$40K/day, preferrably on Meta, but solid results on other platforms are also welcome
By offers, we define them as a single product on a funnel that can be be sold on a landing page (with or without VSL), and with or without a sales team on the back
Work with the founder to write full, word-for-word VSL scripts designed for:
AI avatar VSLs
Actor-read VSLs
Voiceover + b-roll / stock footage
Ensure scripts are production-ready, clean, and conversion-focused
No founder recording presence required, faceless is the default

Nice-to-haves

VSL Writing (Bonus)
Funnel Messaging Ownership (Bonus)

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: workable
Effort: medium