Job description

We're looking for a senior PMM to own imper.ai product marketing function. This is a hands-on, individual contributor role, you'll work closely with product, sales, and demand gen to define how we position and communicate what we do. No team to start, with the expectation that this grows over time. What you'll own Content strategy and production. Technical blogs, product pages, customer stories, videos, and thought leadership. You'll own creation end-to-end, with demand gen handling distribution channels like social and newsletters — though you'll contribute to and align with those. Demo creation. Hands-on production of interactive product demos using Storylane. You'll script the narrative, build the flow, and keep demos current as the product evolves. Website. Own the design direction, implementation, and day-to-day management of imper.ai. Sales enablement. Decks, battlecards, one-pagers, objection handling, and competitive positioning, built in close collaboration with the sales team. Presentations and customer conversations. Comfortable presenting at events or webinars, and able to support customer calls in a technical capacity when needed. Brand consistency. Maintain coherence across messaging, visual identity, and tone across all touchpoints. What we're looking for Startup experience. You've worked in environments where you wear many hats and own things end-to-end. You're comfortable with ambiguity and building without a playbook. Deep cybersecurity knowledge. You understand the technology, not just the category. You can have credible conversations with security practitioners and communicate clearly to buyers. Hands-on with Storylane. Direct experience building and managing interactive demos in Storylane is required. You know how to construct a compelling product walkthrough, not just approve one. Strong storytelling. You can translate technical complexity into clear, compelling narratives, for different audiences and different stages of the funnel. Sales enablement background. You've partnered with sales teams and built materials that actually get used. You understand what reps need and how to deliver it. Presentation skills. Comfortable speaking to large audiences and handling technical questions live in customer-facing settings. Web and content tools. Practical experience managing a company website. Familiarity with tools like Webflow or similar is a plus. US-based. Required for team and market alignment. Strong advantage: Real-world cybersecurity experience as a practitioner or in a technical security role. If you've worked on the defender side, that perspective will make your work sharper and more credible with our audience. How this role works Individual contributor to start. No direct reports in 2026. You'll be hands-on across everything, with the potential to build a team as the company grows. Close collaboration with demand gen. You own the content and messaging; demand gen owns distribution. The expectation is tight alignment and contribution in both directions. High autonomy. You'll set priorities in collaboration with leadership and be accountable for the output. Building mode. Most of the infrastructure, templates, and processes don't exist yet. You'll create them. imper.ai is an early-stage cybersecurity company based in the US. If this kind of scope sounds interesting, we'd like to hear from you.

Requirements

Must-haves

What you'll own
Demo creation. Hands-on production of interactive product demos using Storylane. You'll script the narrative, build the flow, and keep demos current as the product evolves.
Website. Own the design direction, implementation, and day-to-day management of imper.ai.
Sales enablement. Decks, battlecards, one-pagers, objection handling, and competitive positioning, built in close collaboration with the sales team.
Presentations and customer conversations. Comfortable presenting at events or webinars, and able to support customer calls in a technical capacity when needed.
Brand consistency. Maintain coherence across messaging, visual identity, and tone across all touchpoints.
Startup experience. You've worked in environments where you wear many hats and own things end-to-end. You're comfortable with ambiguity and building without a playbook.
Deep cybersecurity knowledge. You understand the technology, not just the category. You can have credible conversations with security practitioners and communicate clearly to buyers.
Hands-on with Storylane. Direct experience building and managing interactive demos in Storylane is required. You know how to construct a compelling product walkthrough, not just approve one.
Strong storytelling. You can translate technical complexity into clear, compelling narratives, for different audiences and different stages of the funnel.
Sales enablement background. You've partnered with sales teams and built materials that actually get used. You understand what reps need and how to deliver it.
Presentation skills. Comfortable speaking to large audiences and handling technical questions live in customer-facing settings.
US-based. Required for team and market alignment.
How this role works
Individual contributor to start. No direct reports in 2026. You'll be hands-on across everything, with the potential to build a team as the company grows.
Close collaboration with demand gen. You own the content and messaging; demand gen owns distribution. The expectation is tight alignment and contribution in both directions.
High autonomy. You'll set priorities in collaboration with leadership and be accountable for the output.
Building mode. Most of the infrastructure, templates, and processes don't exist yet. You'll create them.
imper.ai is an early-stage cybersecurity company based in the US. If this kind of scope sounds interesting, we'd like to hear from you.

Nice-to-haves

Web and content tools. Practical experience managing a company website. Familiarity with tools like Webflow or similar is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick