Job description

FlowX.AI is an agentic AI platform for large-scale, mission-critical applications. We started in regulated industries like banking and insurance and are expanding into new verticals including logistics, manufacturing, healthcare, and construction. We believe amazing things are created by small teams of brilliant people. Our team today is an all-star team - and we work to keep it that way. It’s quality over quantity. Mission: We are looking for a Demand Generation & Marketing Operations Lead to turn FlowX.AI’s story, product innovation, and customer success into qualified enterprise demand. This is a hands-on role combining GTM strategy, demand generation, marketing operations, content, and field marketing. You will help shape our approach to new verticals - with an initial focus on logistics - while building the campaigns, systems, and operating cadence that generate measurable pipeline. This is what you will be contributing to: • Shape and execute GTM and demand generation strategies across priority industries • Own multi-channel campaigns across email, LinkedIn, content, landing pages, nurture programs, and events • Manage HubSpot end-to-end, including workflows, lifecycle stages, lead routing, attribution, reporting, and data quality • Turn customer stories, product launches, and market insights into compelling content that creates demand • Own field marketing initiatives, from identifying the right conferences to sponsorships, execution, and lead follow-up • Partner closely with Sales to improve lead quality, funnel conversion, and pipeline generation • Track performance, run experiments, and continuously optimize campaigns based on data • Use AI extensively to accelerate research, content creation, campaign execution, and marketing operations Experience & skill set you need to succeed: • 5+ years of hands-on B2B demand generation experience, ideally in SaaS, AI, or enterprise software • Proven track record of generating qualified pipeline through digital and field marketing • Strong hands-on experience with HubSpot, email marketing, LinkedIn, landing pages, and marketing automation • Experience building nurture programs, segmentation, conversion flows, and A/B testing • Strong analytical mindset with a focus on attribution, funnel performance, and measurable outcomes • Ability to translate complex technical products into clear, engaging stories for enterprise audiences • Active daily use of AI tools across research, writing, campaign planning, and analysis • Strong ownership, organization, and ability to operate across both strategy and execution Nice to have: • Experience in logistics or marketing to logistics organizations • Experience with product marketing, positioning, launches, or sales enablement • Experience using AI agents, APIs, or automation to improve marketing workflows • Exposure to agentic AI, fintech, banking, insurance, or other complex enterprise industries • Experience with webinars, SEO, GEO/AIO, or industry influencer programs What’s in it for you: • Own a critical part of FlowX.AI’s GTM engine as we expand into new industries • Direct impact on enterprise pipeline, category creation, and company growth • Competitive compensation + early-stage equity • Work closely with Sales, Product, and leadership in a high-ownership environment • Competitive salary range of $150-200k based on experience. • Build and experiment with AI-first ways of running modern B2B marketing Location: NYC

Requirements

Must-haves

We believe amazing things are created by small teams of brilliant people. Our team today is an all-star team - and we work to keep it that way. It’s quality over quantity.
We are looking for a Demand Generation & Marketing Operations Lead to turn FlowX.AI’s story, product innovation, and customer success into qualified enterprise demand.
This is what you will be contributing to:
Shape and execute GTM and demand generation strategies across priority industries
Own multi-channel campaigns across email, LinkedIn, content, landing pages, nurture programs, and events
Manage HubSpot end-to-end, including workflows, lifecycle stages, lead routing, attribution, reporting, and data quality
Turn customer stories, product launches, and market insights into compelling content that creates demand
Own field marketing initiatives, from identifying the right conferences to sponsorships, execution, and lead follow-up
Partner closely with Sales to improve lead quality, funnel conversion, and pipeline generation
Track performance, run experiments, and continuously optimize campaigns based on data
Use AI extensively to accelerate research, content creation, campaign execution, and marketing operations
Experience & skill set you need to succeed:
5+ years of hands-on B2B demand generation experience, ideally in SaaS, AI, or enterprise software
Proven track record of generating qualified pipeline through digital and field marketing
Strong hands-on experience with HubSpot, email marketing, LinkedIn, landing pages, and marketing automation
Experience building nurture programs, segmentation, conversion flows, and A/B testing
Strong analytical mindset with a focus on attribution, funnel performance, and measurable outcomes
Ability to translate complex technical products into clear, engaging stories for enterprise audiences
Active daily use of AI tools across research, writing, campaign planning, and analysis

Nice-to-haves

Experience in logistics or marketing to logistics organizations
Experience with product marketing, positioning, launches, or sales enablement
Experience using AI agents, APIs, or automation to improve marketing workflows
Exposure to agentic AI, fintech, banking, insurance, or other complex enterprise industries
Experience with webinars, SEO, GEO/AIO, or industry influencer programs

Application prep

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Keywords to mirror

Platform: workable
Effort: medium