Job description

The US Channel Cross-Functional (XF) Experiences and Platform Manager defines and drives the strategy for Apple's presence across partner retail environments in the United States — spanning physical store experiences, digital platforms, merchandising, and fixturing. This role brings together Apple's strategy, creative, and analytics experts to develop transformative retail experiences that set new standards for how customers discover, learn about, and engage with Apple products in channel stores. This role evaluates the current state of Apple's presence across US partner retail environments, identifies opportunities to elevate the customer experience, and develops actionable recommendations that shape how Apple shows up in channel stores — from physical fixtures and merchandising to digital touch-points. Critical to this role is the partnership with the US CXF Communications Lead. Together, they define how campaigns come to life in the store environment — creating experiences that intercept and convert customers throughout their in-store journey. This collaboration ensures that Apple's communications strategy and store experience strategy are tightly integrated, turning campaign moments into measurable retail impact. Working in close partnership with Worldwide counterparts and US Sales, this role ensures US strategies are informed by global best practices, aligned to commercial priorities, and tailored to the unique dynamics of the US retail landscape. This role helps inform how we bring Apple's products and services to life across every touchpoint, ensuring a cohesive and premium customer journey that deepens engagement and drives conversion. 10+ years of experience in retail marketing, store experience strategy, or experiential marketing (strategy, planning, account or project management) with a leading agency or in-house marketing organization. At least 3 years in a leadership and people management role. Proven track record of conceiving and executing world-class, transformative retail experiences at scale. Deep understanding of the full retail experience spectrum — physical store environments, merchandising, fixturing, digital in-store, and e-commerce platforms — and how these touch-points shape the customer journey. Experience developing and delivering successful brand strategies across multiple channels. Experience leading and influencing stakeholders at all levels of an organization, from operational teams to senior executives. A strong leader with a consistent record of building, developing, and leading high-performing teams, with the ability to optimize how the team works. Balances strategic, big-picture thinking with a hands-on approach to execution — ability to dive into details, understand the work, and also zoom out to guide the team. Exceptional communication and influencing skills, with the ability to tailor messaging for diverse audiences from junior staff to senior leadership. Strong understanding of retail design, visual merchandising, and emerging in-store technologies that shape the future of physical and digital retail. Experience working within or alongside global teams, with the ability to adapt global strategies to regional market dynamics. Demonstrated ability to partner effectively with sales organizations, translating commercial objectives into retail experience strategies.

Requirements

Must-haves

10+ years of experience in retail marketing, store experience strategy, or experiential marketing (strategy, planning, account or project management) with a leading agency or in-house marketing organization.
At least 3 years in a leadership and people management role.
Proven track record of conceiving and executing world-class, transformative retail experiences at scale.
Deep understanding of the full retail experience spectrum — physical store environments, merchandising, fixturing, digital in-store, and e-commerce platforms — and how these touch-points shape the customer journey.
Experience developing and delivering successful brand strategies across multiple channels.
Experience leading and influencing stakeholders at all levels of an organization, from operational teams to senior executives.
A strong leader with a consistent record of building, developing, and leading high-performing teams, with the ability to optimize how the team works.
Balances strategic, big-picture thinking with a hands-on approach to execution — ability to dive into details, understand the work, and also zoom out to guide the team.
Exceptional communication and influencing skills, with the ability to tailor messaging for diverse audiences from junior staff to senior leadership.
Strong understanding of retail design, visual merchandising, and emerging in-store technologies that shape the future of physical and digital retail.
Experience working within or alongside global teams, with the ability to adapt global strategies to regional market dynamics.
Demonstrated ability to partner effectively with sales organizations, translating commercial objectives into retail experience strategies.

Nice-to-haves

None flagged.

Application prep

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Platform: apple
Effort: medium