Marketing Manager at CFA Institute

Job description

Are you an experienced integrated marketer who knows how to turn market opportunities into measurable growth? Have you successfully developed multi-channel campaigns that attract new audiences and generate high-quality leads? Are you motivated by the opportunity to help strengthen an organisation s presence in key markets? At CFA Institute, we re looking for a Marketing Manager to help drive prospect acquisition, brand awareness and market growth, with an immediate focus on the United States and Canada. You will take ownership of developing and executing audience-led, integrated marketing campaigns that connect our offerings with the right audiences. Working within a global marketing team, you will combine market insight, commercial thinking and hands-on campaign delivery to support CFA Institute s wider growth ambitions. This is an opportunity to bring your expertise to a strategically important area of our business, helping us strengthen our approach to marketing across the Americas. What You’ll Do Develop and execute integrated, multi-channel marketing campaigns focused on generating qualified leads, attracting new prospects and driving measurable growth. Lead campaign planning and execution across priority markets, particularly the US and Canada, with potential involvement in Latin American markets. Build targeted, audience-centric campaigns informed by local market opportunities, customer insights and audience segmentation. Manage campaigns from initial strategy and messaging through channel selection, launch, performance analysis and optimisation. Coordinate marketing activity across paid, owned and earned channels, including digital advertising, email, social media, content, webinars and events. Collaborate with product marketing, digital marketing, creative, analytics and regional stakeholders to deliver consistent, effective campaigns. Monitor campaign performance against KPIs including qualified leads, prospect growth, pipeline contribution, conversion and return on marketing investment. Use campaign data and market insights to identify opportunities, improve performance and inform future marketing investment. Manage campaign timelines, budgets, resources and agency relationships to ensure successful delivery. What We’re Looking For At least 7 years of experience in market-led integrated marketing campaigns experience. Investment/Finance industry experience Proven experience developing and executing multi-channel marketing campaigns that generate qualified leads and deliver measurable business results. Strong expertise in prospect acquisition and growth marketing, with clear examples of increasing audience reach, lead quality or pipeline contribution. Demonstrable experience using customer insights, market intelligence and audience segmentation to create targeted marketing campaigns. Strong knowledge of digital marketing channels and how to combine them effectively within integrated campaigns. Experience managing marketing activity across complex, cross-functional organisations. Strong analytical skills, with the ability to interpret campaign performance and translate insights into actionable improvements. The confidence to manage campaigns independently while collaborating closely with colleagues and stakeholders across different locations. A proactive, commercially minded approach, with the drive to identify opportunities and turn ideas into action. A bachelor s degree in Marketing, Business, Communications or a related field. Why Join Us Make a measurable impact: Help drive lead acquisition, market growth and awareness in two strategically important markets for CFA Institute. Shape our marketing approach: Contribute to building a more targeted, audience-led approach to growth marketing across the Americas. Work with a global team: Collaborate with marketing specialists and stakeholders across markets and functions. Gain strategic exposure: Work closely with colleagues supporting key business priorities, including senior marketing leadership in New York. Connect marketing with purpose: Help CFA Institute reach new audiences and support its mission to advance the investment profession. At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: US - $95,600 - $127,000 per year Actual salary within the stated ranges will depend on the individual s experience, qualifications, skills, location, and other job-related factors. Additional benefits include eligibility for an annual discretionary incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package. We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits About CFA Institute CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets. Join a global organization committed to putting investors first. Follow CFA Institute on: LinkedIn | YouTube | Facebook | Instagram | WeChat | Weibo Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location. If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to TAHelpdesk cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.

Requirements

Must-haves

At CFA Institute, we re looking for a Marketing Manager to help drive prospect acquisition, brand awareness and market growth, with an immediate focus on the United States and Canada.
This is an opportunity to bring your expertise to a strategically important area of our business, helping us strengthen our approach to marketing across the Americas.
What You’ll Do
Develop and execute integrated, multi-channel marketing campaigns focused on generating qualified leads, attracting new prospects and driving measurable growth.
Lead campaign planning and execution across priority markets, particularly the US and Canada, with potential involvement in Latin American markets.
Build targeted, audience-centric campaigns informed by local market opportunities, customer insights and audience segmentation.
Manage campaigns from initial strategy and messaging through channel selection, launch, performance analysis and optimisation.
Coordinate marketing activity across paid, owned and earned channels, including digital advertising, email, social media, content, webinars and events.
Collaborate with product marketing, digital marketing, creative, analytics and regional stakeholders to deliver consistent, effective campaigns.
Monitor campaign performance against KPIs including qualified leads, prospect growth, pipeline contribution, conversion and return on marketing investment.
Use campaign data and market insights to identify opportunities, improve performance and inform future marketing investment.
Manage campaign timelines, budgets, resources and agency relationships to ensure successful delivery.
What We’re Looking For
At least 7 years of experience in market-led integrated marketing campaigns experience.
Investment/Finance industry experience
Proven experience developing and executing multi-channel marketing campaigns that generate qualified leads and deliver measurable business results.
Strong expertise in prospect acquisition and growth marketing, with clear examples of increasing audience reach, lead quality or pipeline contribution.
Demonstrable experience using customer insights, market intelligence and audience segmentation to create targeted marketing campaigns.
Strong knowledge of digital marketing channels and how to combine them effectively within integrated campaigns.
Experience managing marketing activity across complex, cross-functional organisations.
Strong analytical skills, with the ability to interpret campaign performance and translate insights into actionable improvements.
The confidence to manage campaigns independently while collaborating closely with colleagues and stakeholders across different locations.
A proactive, commercially minded approach, with the drive to identify opportunities and turn ideas into action.
A bachelor s degree in Marketing, Business, Communications or a related field.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

401(K)