Job description

The Universal Television Entertainment team is seeking a strategic and culturally fluent brand marketer to join our Marketing Strategy team, supporting the evolution and activation of Peacock’s long-term brand strategy across campaigns, partnerships, platform experiences, and cultural moments. Reporting directly to the Senior Director, Marketing Strategy, the Manager, Marketing Strategy will help shape how Peacock’s brand shows up across the ecosystem, ensuring all work aligns with our positioning, reflects cultural relevance, and deepens audience connection on and off platform. In addition to contributing to brand strategy development, you will partner with cross-functional teams to help streamline how brand guidance is integrated into campaigns and initiatives, ensuring clarity and alignment while complementing the broader workflows owned across the organization. This role is ideal for someone who is naturally curious, deeply engaged in pop culture, passionate about Peacock’s content slate, and excited to connect insights and cultural narratives into compelling brand strategy. The Person: You are a thoughtful, culturally aware brand strategist who understands how content, audiences, and data shape a modern streaming brand. You are: • A cultural observer who stays tapped into Peacock’s slate, fan conversation, and the broader pop culture landscape. • An analytical thinker who can uncover the story behind the data and turn insights into action. • A brand guardian who connects dots, identifies patterns, and ensures strategic alignment across teams and touchpoints. • A skilled communicator who can confidently and clearly represent the brand perspective. • A proactive learner who asks smart questions and thrives in a fast-paced, cross-functional environment. • A collaborator who leads with positivity, respect, and a commitment to moving the work forward together. Responsibilities (include but are not limited to): • Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships. • Translate brand positioning and audience insights into clear, actionable direction for campaigns, platform moments, and partner activations. • Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making. • Partner with cross-functional teams to streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones. • Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams. • Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinement. Basic Requirements: • 5+ years of experience in consumer, entertainment, or brand marketing strategy. • Demonstrated ability to translate data, audience insights, and cultural trends into strategic recommendations. • Experience developing positioning, briefs, or narrative frameworks that guide cross-functional execution. • Proven ability to combine analytics with creativity to shape strategy. • Comfort interpreting KPIs and research to inform brand and marketing strategies. • Strong visual storyteller with excellent writing and presentation skills who brings strategies to life in compelling, easily understood ways, with fluency in Keynote for Mac (or willingness to learn). • Ability to influence and collaborate effectively within a matrixed organization. • Passion for entertainment, streaming, culture, and evolving audience behavior. Desired Characteristics: • Strong cultural intuition and affinity for Peacock’s diverse and dynamic content slate. • High ownership mindset with the ability to operate independently and proactively keep leadership informed. • Bachelor’s degree preferred, master’s degree or MBA a plus. Additional Requirements: • Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000- $105,000 ( bonus eligible) As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Requirements

Must-haves

This role is ideal for someone who is naturally curious, deeply engaged in pop culture, passionate about Peacock’s content slate, and excited to connect insights and cultural narratives into compelling brand strategy.
You are a thoughtful, culturally aware brand strategist who understands how content, audiences, and data shape a modern streaming brand. You are:
A cultural observer who stays tapped into Peacock’s slate, fan conversation, and the broader pop culture landscape.
An analytical thinker who can uncover the story behind the data and turn insights into action.
A brand guardian who connects dots, identifies patterns, and ensures strategic alignment across teams and touchpoints.
A skilled communicator who can confidently and clearly represent the brand perspective.
A proactive learner who asks smart questions and thrives in a fast-paced, cross-functional environment.
A collaborator who leads with positivity, respect, and a commitment to moving the work forward together.
Responsibilities (include but are not limited to):
Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
Translate brand positioning and audience insights into clear, actionable direction for campaigns, platform moments, and partner activations.
Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making.
Partner with cross-functional teams to streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones.
Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams.
Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinement.
5+ years of experience in consumer, entertainment, or brand marketing strategy.
Demonstrated ability to translate data, audience insights, and cultural trends into strategic recommendations.
Experience developing positioning, briefs, or narrative frameworks that guide cross-functional execution.
Proven ability to combine analytics with creativity to shape strategy.
Comfort interpreting KPIs and research to inform brand and marketing strategies.
Strong visual storyteller with excellent writing and presentation skills who brings strategies to life in compelling, easily understood ways, with fluency in Keynote for Mac (or willingness to learn).
Ability to influence and collaborate effectively within a matrixed organization.
Passion for entertainment, streaming, culture, and evolving audience behavior.

Nice-to-haves

Bachelor’s degree preferred, master’s degree or MBA a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

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Benefits

Benefits detected in the listing.

Dental

Vision

401(K)