Job description

The Blueprint (Role Profile) The Senior Manager, Marketing Operations is a high-impact leadership role responsible for building the capabilities, systems, and processes that enable the growth and transformation of our global brand portfolio. Reporting to the Chief Product & Marketing Officer, this highly visible position drives operational excellence, data-driven decision making, and modern marketing execution across the enterprise. Partnering closely with leaders across brand management, engineering, and sales, this individual will lead initiatives that strengthen brand-building capabilities, improve organizational agility, and accelerate growth. The Build (Responsibilities) • Partners with CPMO to drive development and deployment of capability building programs across the brand portfolio globally • Leads projects to deliver new systems, tools and techniques to brands • Identifies gaps in brand building and marketing communications processes and proposes solutions to increase commercial impact • Coordinates with digital COE to drive digitization and automation opportunities for marketing function • Trains organization to drive adoption of shared tools and approaches through creative internal communication • Drives the learning agenda for marketing community and partners with external subject matter experts to deliver skill development training • Serves as thought leader for marketing function in emerging trends in brand building • Leads organization in planning cycle developing efficiency in common approaches • Develops high value reporting to gain insights into organization effectiveness and efficiency and proposes continuous improvements The Toolbox (Qualifications) • 7+ years relevant experience in marketing with deep experience in all facets of product and brand building • Strong understanding of full funnel marketing, experience in managing brand and new product campaigns • Experience creating processes working across cross functional teams, senior stakeholders and external partners • Exceptional project management skills and end-to-end project ownership • Demonstrated ability to build strong partnerships and influence outcomes through exceptional verbal and written communication skills. • Exceptional problem-solving skills with the ability to leverage data-driven insights to inform decision making and enhance program effectiveness • Experience in retail, home improvement, consumer (semi) durables and/or industrial markets • Ability to travel up to 40%

Requirements

Must-haves

The Blueprint (Role Profile)
The Build (Responsibilities)
Partners with CPMO to drive development and deployment of capability building programs across the brand portfolio globally
Leads projects to deliver new systems, tools and techniques to brands
Identifies gaps in brand building and marketing communications processes and proposes solutions to increase commercial impact
Coordinates with digital COE to drive digitization and automation opportunities for marketing function
Trains organization to drive adoption of shared tools and approaches through creative internal communication
Drives the learning agenda for marketing community and partners with external subject matter experts to deliver skill development training
Serves as thought leader for marketing function in emerging trends in brand building
Leads organization in planning cycle developing efficiency in common approaches
Develops high value reporting to gain insights into organization effectiveness and efficiency and proposes continuous improvements
The Toolbox (Qualifications)
7+ years relevant experience in marketing with deep experience in all facets of product and brand building
Strong understanding of full funnel marketing, experience in managing brand and new product campaigns
Experience creating processes working across cross functional teams, senior stakeholders and external partners
Exceptional project management skills and end-to-end project ownership
Demonstrated ability to build strong partnerships and influence outcomes through exceptional verbal and written communication skills.
Exceptional problem-solving skills with the ability to leverage data-driven insights to inform decision making and enhance program effectiveness
Experience in retail, home improvement, consumer (semi) durables and/or industrial markets
Ability to travel up to 40%

Nice-to-haves

None flagged.

Application prep

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Platform: successfactors
Effort: medium