Job description

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. About the Role Braze is making AI the default way of working across the company. Our Applied AI Architects are forward-deployed practitioners who combine domain judgment with hands-on build capability: they embed with business teams, treat employees as users and workflows as product surfaces, and ship working agents on shared infrastructure. The function runs in two tracks. GTM Architects are permanently embedded in the GTM organization, each owning a portion of a customer and prospect lifecycle that spans Marketing, Sales, Customer Success, and Support; when they address friction in one stage, they work the surrounding levers holistically, mapping how those functions connect today and how AI could connect them better. G&A Architects rotate across corporate functions like Finance, People, Legal, and Operations, driving each cohort to self-sufficiency. You will lead this team. That means defining how a new role category operates, owning the portfolio of engagements across the business, and answering for the outcomes: adoption that persists, workflows that measurably improve, and committed bets that read out in business metrics like sales ramp time, quota capacity, and competitive win rate. This is a player-coach role. You will carry enough build and field surface yourself to keep your judgment current, while your primary output is the team: who they are, where they embed, what they ship, and whether it works. You inherit the hiring manager seat for all Architect roles, a unified interview loop, and an operating model with real momentum. What the function becomes from there is yours to shape, in close partnership with our Director of Applied AI Product, the CIO and CTO organizations, and the leaders of the functions your team serves. What You'll Do Build the team. Close the open Architect reqs across both tracks (GTM and G&A), then own onboarding, development, and performance for a team of senior, highly autonomous ICs operating in a role category that barely exists in the market. Define what good looks like and what the career path is. Own the engagement portfolio. Decide where Architects embed, what they prioritize, and when they rotate or scale back. Balance permanent GTM surface ownership against rotational G&A engagements. Say no to good ideas so the team ships great ones. Answer for the bets. Own delivery and measurement of the committed GTM bets (sales ramp time, quota capacity / customer-facing time, competitive win rate) and run the promotion pipeline for G&A candidate bets. Every bet pairs a business outcome with leading indicators; you keep both honest. Run the operating discipline. Enforce the engagement lifecycle (discovery, prioritization, readout, design, build, deliver, monitor) and the cohort maturity model. Adoption is the bar: an ignored output is a bug, and your team operates what it ships until it is productized. Stay hands-on. Review agent designs, specs, and output quality at the system level. Carry a build surface of your own. Your field and build credibility is what earns the team its seat in pipeline reviews and functional staff meetings. Compound through the platform. Partner with the Director of Applied AI Product to move field-proven patterns into shared infrastructure, and to feed field reality back into platform requirements, evaluation criteria, and measurement frameworks. Be the executive interface. Negotiate embed agreements with CRO and CBO leadership and functional executives, represent the function's results and roadmap to senior leadership, and protect your team's focus when demand outstrips capacity, which it will. Write the playbook. The role category is being defined in real time across the industry. Document what works, publish it internally, and make Braze a reference point for how a scaled SaaS company runs applied AI. Who You Are A proven leader of senior technical ICs. You have built and led high-autonomy teams: forward-deployed engineering, solutions consulting or architecture, field engineering, or an applied AI/ML group. You know how to manage outcomes without hovering, and how to coach people more specialized than you. A builder with current hands. You have personally built AI agents, automations, or LLM-powered tools that changed how real work gets done, and you can evaluate someone else's system design, retrieval logic, and output quality without an interpreter. Credible in the field. You have spent real time in or alongside the commercial motion of a B2B SaaS company. You can sit in a pipeline review, an EBR, or a functional leadership meeting and have the room take you seriously. A portfolio operator. You think in terms of impact, feasibility, and sequencing across many competing demands, and you can defend your prioritization to executives who wanted a different answer. Fluent in measurement. You can design a baseline, argue a leading indicator, dollarize an efficiency gain, and tell the difference between a metric that proves a mechanism and one that flatters a narrative. A zero-to-one leader. You have stood up a function, practice, or team where no playbook existed, and you are comfortable being accountable for results while the ground is still moving. Minimum Requirements 10+ years of professional experience spanning GTM-adjacent technical work (solutions consulting/architecture, field or forward-deployed engineering, technical GTM strategy) and hands-on building 3+ years leading senior individual contributors, with evidence you developed and retained them Demonstrated, hands-on experience building AI-powered tools, agents, or workflows that transformed real work, with concrete examples you can speak to in depth Track record of standing up a new team, practice, or function and scaling it past your own personal capacity Executive-level communication and stakeholder management, including negotiating priorities with senior leaders Experience defining and defending business-impact measurement for a technical team Bonus Points You have led forward-deployed engineering or applied AI teams at a model lab, an AI-native company, or a scaled enterprise SaaS business You have shipped with modern agentic tooling (Claude, Claude Code, Cursor, custom agent frameworks, MCP-style integrations) and enterprise GTM stacks (Salesforce, Gong, Slack, Snowflake) You have run engagement- or rotation-based operating models (consulting, embedded product teams, customer zero programs) You have hired for hard-to-define roles and built interview systems that actually predicted performance Why This Role Matters The judgment of a company's best practitioners has always been its scarcest asset. The technology now exists to encode that judgment into systems that deliver it at scale, and Braze has committed the budget, the executive backing, and the operating model to do it. What the function needs now is the leader who turns a funded plan and a strong first hire into a team the rest of the company builds its expectations around. The window to define this role category, inside Braze and across the industry, is open right now. For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $193,000 and $276,000/year, with an expected On Target Earnings (OTE) between $241,000 and $345,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here . More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a retroactive manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com . Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page . Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here . Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Requirements

Must-haves

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
Write the playbook. The role category is being defined in real time across the industry. Document what works, publish it internally, and make Braze a reference point for how a scaled SaaS company runs applied AI.
A portfolio operator. You think in terms of impact, feasibility, and sequencing across many competing demands, and you can defend your prioritization to executives who wanted a different answer.
Fluent in measurement. You can design a baseline, argue a leading indicator, dollarize an efficiency gain, and tell the difference between a metric that proves a mechanism and one that flatters a narrative.
A zero-to-one leader. You have stood up a function, practice, or team where no playbook existed, and you are comfortable being accountable for results while the ground is still moving.
10+ years of professional experience spanning GTM-adjacent technical work (solutions consulting/architecture, field or forward-deployed engineering, technical GTM strategy) and hands-on building
3+ years leading senior individual contributors, with evidence you developed and retained them
Demonstrated, hands-on experience building AI-powered tools, agents, or workflows that transformed real work, with concrete examples you can speak to in depth
Track record of standing up a new team, practice, or function and scaling it past your own personal capacity
Executive-level communication and stakeholder management, including negotiating priorities with senior leaders
Experience defining and defending business-impact measurement for a technical team

Nice-to-haves

You have led forward-deployed engineering or applied AI teams at a model lab, an AI-native company, or a scaled enterprise SaaS business
You have shipped with modern agentic tooling (Claude, Claude Code, Cursor, custom agent frameworks, MCP-style integrations) and enterprise GTM stacks (Salesforce, Gong, Slack, Snowflake)
You have run engagement- or rotation-based operating models (consulting, embedded product teams, customer zero programs)
You have hired for hard-to-define roles and built interview systems that actually predicted performance
Why This Role Matters
#LI-Hybrid WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here . More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Comprehensive benefit plans covering medical, dental, vision, life, and disability
A curated in-office employee experience, designed to foster community, team connections, and innovation

Application prep

Use the role’s language and application details while tailoring your materials.

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Benefits

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