Job description

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. We're looking for a Social Media Manager to run day-to-day social for two of the most-watched brands in crypto: Ripple and XRP. Few companies have an audience like ours — millions of people who follow every post, quote it, screenshot it, and debate it. That's a rare asset and a real responsibility. You'll own the calendar, the copy, and the conversation across X, LinkedIn, YouTube, Instagram and TikTok, translating institutional credibility and community energy into content people actually want to share. This role sits at the intersection of brand, comms, product marketing and community. You'll be equally comfortable shipping a same-day reactive post during a market moment and building a multi-week campaign around a major partnership or product launch. WHAT YOU'LL DO Own and execute the social media strategy and editorial calendar across the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok. Write and produce platform-native content — short-form copy, video, motion graphics, threads and community posts — that makes complex payments, stablecoin, custody and tokenization topics clear and compelling. Manage the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands, keeping each authentic while consistent with overall brand guidelines. Monitor conversation in real time and engage the community, exercising sound judgment on when to respond, when to amplify, and when to escalate. Partner with Comms, Legal and Policy on approvals and on reactive moments — regulatory news, market volatility, partnership announcements — where speed and accuracy both matter. Partner with Brand, Product Marketing, Growth, Events and Developer Relations to turn launches, research, Swell and partner news into coordinated social campaigns. Build and manage a creative pipeline with in-house designers, video editors and external agencies or creators. Identify emerging platform features, formats and cultural trends in crypto and fintech, and translate them into proactive content the brands can own. Support executive and spokesperson social presence with drafted content and coaching. Measure and report on performance — reach, engagement, follower growth, share of voice, sentiment and downstream conversion — and use those insights to sharpen what we publish next. Handle the operational backbone of social: publishing and listening tools, channel governance, account and vendor onboarding, and regular channel audits. WHAT WE'RE LOOKING FOR 5+ years of experience managing social media for a brand, agency or publisher, with a portfolio of campaigns you can walk us through. Excellent short-form writing and editing skills, with the ability to shift tone between an institutional audience and a crypto-native one. Strong visual instincts and hands-on experience briefing or producing video and design assets for social. Proven track record of growing audience and engagement on X and at least one video-first platform. Sound judgment and composure in a regulated, highly scrutinized environment — you know what not to post. Proficiency with social management and listening tools (e.g., Sprinklr, Sprout Social, Brandwatch, Later) and analytics platforms. Ability to get up to speed quickly on technical and regulatory topics; genuine curiosity about crypto, payments and financial infrastructure. Outstanding project management and attention to detail, understanding that quality takes precedence over speed or quantity. Comfort operating in real time across global time zones, including occasional evening or weekend coverage for major moments. Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools. Strategic thinker who is also comfortable rolling up their sleeves to execute. Experience in crypto, blockchain or financial services strongly preferred. For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. NY Annual Base Salary Range $132,000 — $165,000 USD WHO WE ARE: Do Your Best Work The opportunity to build in a fast-paced start-up environment with experienced industry leaders A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning. Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team. In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team We come together for moments that matter which include team offsites, team bonding activities, happy hours and more! Take Control of Your Finances Competitive salary, bonuses, and equity Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support Employee giving match Mobile phone stipend Take Care of Yourself R&R days so you can rest and recharge Generous wellness reimbursement and weekly onsite & virtual programming Generous vacation policy - work with your manager to take time off when you need it Industry-leading parental leave policies. Family planning benefits. Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our California, UK/EU, Singapore, DIFC, ADGM, Australia, and Switzerland Applicant Privacy Notice for reference.

Requirements

Must-haves

Own and execute the social media strategy and editorial calendar across the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok.
Write and produce platform-native content — short-form copy, video, motion graphics, threads and community posts — that makes complex payments, stablecoin, custody and tokenization topics clear and compelling.
Manage the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands, keeping each authentic while consistent with overall brand guidelines.
Monitor conversation in real time and engage the community, exercising sound judgment on when to respond, when to amplify, and when to escalate.
Partner with Comms, Legal and Policy on approvals and on reactive moments — regulatory news, market volatility, partnership announcements — where speed and accuracy both matter.
Partner with Brand, Product Marketing, Growth, Events and Developer Relations to turn launches, research, Swell and partner news into coordinated social campaigns.
Build and manage a creative pipeline with in-house designers, video editors and external agencies or creators.
Identify emerging platform features, formats and cultural trends in crypto and fintech, and translate them into proactive content the brands can own.
Support executive and spokesperson social presence with drafted content and coaching.
Measure and report on performance — reach, engagement, follower growth, share of voice, sentiment and downstream conversion — and use those insights to sharpen what we publish next.
Handle the operational backbone of social: publishing and listening tools, channel governance, account and vendor onboarding, and regular channel audits.
5+ years of experience managing social media for a brand, agency or publisher, with a portfolio of campaigns you can walk us through.
Excellent short-form writing and editing skills, with the ability to shift tone between an institutional audience and a crypto-native one.
Strong visual instincts and hands-on experience briefing or producing video and design assets for social.
Proven track record of growing audience and engagement on X and at least one video-first platform.
Sound judgment and composure in a regulated, highly scrutinized environment — you know what not to post.
Proficiency with social management and listening tools (e.g., Sprinklr, Sprout Social, Brandwatch, Later) and analytics platforms.
Ability to get up to speed quickly on technical and regulatory topics; genuine curiosity about crypto, payments and financial infrastructure.
Outstanding project management and attention to detail, understanding that quality takes precedence over speed or quantity.
Comfort operating in real time across global time zones, including occasional evening or weekend coverage for major moments.
Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools.
Strategic thinker who is also comfortable rolling up their sleeves to execute.

Nice-to-haves

Experience in crypto, blockchain or financial services strongly preferred.

Application prep

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Keywords to mirror

airest

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Pto

Parental Leave

Wellness

Professional Development