Job description

Exceptional Hospitality Starts with You This role is based at our corporate office in McLean, VA This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Manager, Co-brand Acquisition Marketing, you will help drive growth across Hilton's portfolio of co-branded credit cards by leading and executing marketing initiatives that drive new card acquisition. Reporting to the Director of the Co-Brand Marketing team, you will partner with American Express and serve as Hilton's cross-functional leader to deliver integrated, data-driven marketing campaigns and touchpoints that support shared business objectives and portfolio growth. What you'll do during a typical day: • Lead acquisition marketing campaigns and touchpoints across owned and paid channels ensuring alignment with co-brand and enterprise growth objectives. • Oversee end-to-end campaign planning and execution, guiding team members and agency partners to deliver high-quality marketing deliverables on time and on strategy. • Develop and oversee test-and-learn roadmaps, identifying opportunities to optimize audience targeting, messaging, creative, and channel investments. • Analyze channel and campaign performance, translating insights into actionable recommendations that improve cost efficiency, acquisition goals, and overall business results. • Own reporting socialization and executive readouts, communicating results, insights, risks, and recommendations to leadership and key stakeholders. • Support broader co-brand initiatives and enterprise priorities to drive both customer acquisition and long-term Card Member engagement. How you'll collaborate with others: • Serve as a marketing partner to Hilton's internal co-brand program team, aligning on acquisition priorities, performance optimization, and business objectives. • Lead cross-functional marketing teams in developing, executing and optimizing acquisition marketing tactics that drive portfolio growth. • Laise with American Express co-brand team to align marketing plans, coordinate dual Amex & Hilton owned initiatives, and ensure legal / compliance approval of all Hilton co-brand activity. Deliverables you'll take ownership of: • Campaign and creative briefs that guide campaign development across owned, earned, and paid marketing channels. • Delivery and execution of all campaign assets with quality assurance oversight. • Campaign reporting and performance tracking to ensure achievement of portfolio growth objectives. • Test-and-learn frameworks, optimization plans, and performance measurement approaches. What It Takes to Make the Stay You have these minimum qualifications: • Five (5) years of professional experience • Four (4) years of experience in marketing, loyalty, co-brand, financial services, or a related field • Proven experience driving data-driven marketing strategies and business results • Experience leading cross-functional initiatives and influencing stakeholders • This role is based in McLean, VA (onsite) It would be useful if you have: • Knowledge of customer acquisition, audience targeting, testing, and optimization • Strategic, customer-focused mindset • Experience managing agency and partner relationships • Experience in a regulated industry How We'll Help You Thrive At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*: • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP) • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered • Financial security for your future – Our retirement plans make it easier to save for what's next *Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan. Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $90,000 – $120,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company. This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Manager, Co-brand Acquisition Marketing, you will help drive growth across Hilton's portfolio of co-branded credit cards by leading and executing marketing initiatives that drive new card acquisition. Reporting to the Director of the Co-Brand Marketing team, you will partner with American Express and serve as Hilton's cross-functional leader to deliver integrated, data-driven marketing campaigns and touchpoints that support shared business objectives and portfolio growth.

Requirements

Must-haves

Exceptional Hospitality Starts with You
Lead acquisition marketing campaigns and touchpoints across owned and paid channels ensuring alignment with co-brand and enterprise growth objectives.
Oversee end-to-end campaign planning and execution, guiding team members and agency partners to deliver high-quality marketing deliverables on time and on strategy.
Develop and oversee test-and-learn roadmaps, identifying opportunities to optimize audience targeting, messaging, creative, and channel investments.
Analyze channel and campaign performance, translating insights into actionable recommendations that improve cost efficiency, acquisition goals, and overall business results.
Own reporting socialization and executive readouts, communicating results, insights, risks, and recommendations to leadership and key stakeholders.
Support broader co-brand initiatives and enterprise priorities to drive both customer acquisition and long-term Card Member engagement.
Serve as a marketing partner to Hilton's internal co-brand program team, aligning on acquisition priorities, performance optimization, and business objectives.
Lead cross-functional marketing teams in developing, executing and optimizing acquisition marketing tactics that drive portfolio growth.
Laise with American Express co-brand team to align marketing plans, coordinate dual Amex & Hilton owned initiatives, and ensure legal / compliance approval of all Hilton co-brand activity.
Campaign and creative briefs that guide campaign development across owned, earned, and paid marketing channels.
Delivery and execution of all campaign assets with quality assurance oversight.
Campaign reporting and performance tracking to ensure achievement of portfolio growth objectives.
Test-and-learn frameworks, optimization plans, and performance measurement approaches.
What It Takes to Make the Stay
Five (5) years of professional experience
Four (4) years of experience in marketing, loyalty, co-brand, financial services, or a related field
Proven experience driving data-driven marketing strategies and business results
Experience leading cross-functional initiatives and influencing stakeholders
Knowledge of customer acquisition, audience targeting, testing, and optimization
Strategic, customer-focused mindset
Experience managing agency and partner relationships
Experience in a regulated industry
How We'll Help You Thrive

Nice-to-haves

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Keywords to mirror

Platform: oracle-cloud
Effort: medium

Benefits

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Dental

Pto

Paid Time Off

Parental Leave