Director, Commercial Marketing & Launch Excellence
Boston Scientific· enterprise· Medical Devices· Oct 17, 2026 · 10d ago
Carlsbad, CA, US, 92011
Hybrid
Full-time
Director
$166K–$215K est.
10+ years exp
Job description
Additional Location(s): US-MN-Arden Hills
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
Boston Scientific is seeking a strategic, results-driven Director, Commercial Marketing & Launch Excellence to lead global downstream marketing and the field-based Ultrasound Specialist organization supporting our Imaging portfolio.
In this highly visible leadership role, you will shape and execute commercial strategies that accelerate revenue growth, expand market adoption and strengthen the customer experience across innovative ultrasound and imaging technologies. You will translate portfolio priorities into actionable go-to-market strategies, lead commercialization initiatives and build organizational capabilities that support long-term business growth.
As a key member of the Imaging leadership team, you will collaborate with Product Management, Sales, Research and Development (R&D), Clinical, Regulatory, Quality, Medical Education and regional marketing teams to deliver successful product launches, advance clinical adoption and improve commercial performance. You will also lead and develop a team of clinical imaging experts who support physicians and customers through product launches, clinical education, procedural integration and sustained technology adoption.
This opportunity offers the ability to influence global commercial strategy, develop high-performing teams and help bring innovative imaging technologies to more physicians and patients.
Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation Assistance:
Relocation assistance is not available for this position at this time.
Your responsibilities will include:
Commercial strategy and business leadership
• Lead the global downstream marketing strategy for the Imaging portfolio, establishing annual and long-term commercial priorities, objectives, resource allocation and performance measures.
• Drive revenue growth, market share expansion, customer adoption and portfolio performance through strategic planning and cross-functional execution.
• Evaluate market dynamics, competitive trends, customer needs and emerging opportunities to inform commercial strategies and investment priorities.
• Represent downstream marketing in strategic planning, annual operating plans, portfolio reviews and business investment decisions.
• Establish performance expectations, monitor business outcomes and implement strategies to address risks, accelerate growth and improve commercial effectiveness.
Product launch and commercialization
• Lead downstream commercialization strategies for new imaging products, platform releases, software enhancements and clinical applications.
• Define go-to-market strategies, customer segmentation, product positioning, messaging, launch objectives and success measures.
• Partner with cross-functional leaders to ensure commercial, clinical, operational and field readiness for successful product launches.
• Establish launch governance and performance metrics to evaluate customer adoption, product utilization, commercial results and opportunities for improvement.
• Advance commercialization excellence by strengthening launch processes, organizational capabilities and cross-functional collaboration.
Ultrasound Specialist leadership
• Lead, develop and retain a high-performing, field-based Ultrasound Specialist organization supporting the Imaging portfolio.
• Define organizational structure, staffing strategies, geographic coverage, deployment priorities and capability development plans.
• Establish competency standards, training requirements, performance expectations and succession plans to build clinical expertise and organizational effectiveness.
• Ensure consistent, high-quality clinical support for product launches, physician education, procedural adoption, workflow integration and ongoing customer success.
• Align Ultrasound Specialist resources with commercial priorities, customer needs and market growth opportunities.
• Build scalable field capabilities that support evolving technologies, clinical applications and business requirements.
Clinical adoption and customer experience
• Lead strategies that strengthen physician confidence, customer proficiency and sustained utilization of imaging technologies.
• Establish priorities and performance measures for clinical adoption, customer education, workflow integration and account development initiatives.
• Partner with Sales, Clinical, Medical Education and Ultrasound Specialists to identify adoption barriers and implement effective solutions.
• Translate customer feedback and field insights into actionable commercial priorities, product enhancement recommendations and continuous improvement initiatives.
• Promote a consistent, high-quality experience for physicians, clinicians and patients through coordinated cross-functional engagement.
Sales enablement and market development
• Define strategies and standards for sales enablement resources, competitive positioning, customer-facing materials and clinical value messaging.
• Lead market development initiatives that expand physician awareness, procedural utilization, customer engagement and market penetration.
• Partner with Sales Training and Medical Education to strengthen field capabilities, product knowledge and commercial readiness.
• Ensure consistent, accurate and compliant communication of clinical, technical and economic value propositions.
• Identify and prioritize emerging customer segments, clinical applications and market opportunities to support sustainable growth.
Physician and external engagement
• Build and maintain strategic relationships with physicians, key opinion leaders, professional societies, customers and industry partners.
• Collaborate with Clinical and Medical Affairs on physician education, advisory boards, evidence dissemination and customer engagement initiatives.
• Represent the Imaging business at strategic customer meetings, industry events and professional society engagements.
• Serve as a commercial leader and subject matter expert, providing strategic recommendations to senior leadership.
Cross-functional and organizational leadership
• Provide strategic direction and decision-making accountability across downstream marketing and field-based clinical specialist organizations.
• Influence and align global stakeholders across Marketing, Sales, R&D, Clinical, Regulatory, Quality, Operations, Finance and Medical Education.
• Establish clear decision rights, functional responsibilities and operating processes to improve collaboration and execution.
• Develop organizational talent, strengthen leadership capabilities and establish succession plans that support long-term business needs.
• Foster a culture of accountability, customer focus, innovation, collaboration and continuous improvement.
• Balance near-term commercial performance with long-term market development, organizational capability building and resource stewardship.
Quality and compliance
• Champion patient safety, product quality and compliance with Boston Scientific policies, quality system requirements and applicable regulations.
• Ensure marketing, promotional, educational and customer-facing activities align with approved product claims and regulatory requirements.
• Establish effective oversight and escalation processes for quality, regulatory and compliance matters identified through customer interactions and field activities.
Required qualifications:
• Bachelor's degree.
• Minimum of 10 years' progressive experience in medical device marketing, product management, sales, commercialization or related commercial functions, including a minimum of 5 years' leadership experience with accountability for people management, budgets and organizational performance.
• Demonstrated success developing downstream commercial strategies that drive revenue growth, product adoption and business performance.
• Proven experience leading commercialization initiatives, product launches and cross-functional programs in complex organizations.
• Demonstrated ability to build, develop and lead high-performing teams in a matrixed business environment.
• Strong strategic thinking, executive communication, decision-making and stakeholder management skills.
Preferred qualifications:
• Master of Business Administration (MBA) or other advanced degree.
• Experience in cardiovascular, electrophysiology, structural heart, ultrasound, imaging or image-guided therapy technologies.
• Experience commercializing capital equipment, software, artificial intelligence-enabled technologies or integrated medical device platforms.
• Experience leading field-based clinical specialist organizations and complex global product launches.
• Strong understanding of physician adoption, clinical workflows, procedural integration and health care market dynamics.
• Demonstrated ability to translate customer insights, clinical needs and market opportunities into measurable commercial results.
• Experience developing organizational capabilities, talent pipelines and succession plans across global teams.
Requisition ID: 636525
Minimum Salary: $ 155000
Maximum Salary: $ 294500
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com— will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn .
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
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