Category Marketing Manager, Electric Instrume

• Develop and implement annual marketing plans specifically for the Electric Guitars category and associated brand portfolio.
• Execute launch campaigns and seasonal activations that highlight electric craftsmanship and artist collaborations across earned, owned, and paid channels.
• Partner with Retail Marketing to deliver impactful retail and dealer programs tailored to electric guitar audiences.
• Provide market insights and competitive intelligence within the electric segment to guide strategy and positioning.
• Manage campaign briefs, timelines, budgets, and performance reporting for electric initiatives.
• Collaborate with cultural influence, creative, and commercial teams to amplify electric storytelling and maintain category momentum across DTD and DTC channels.
• Required Skills/Abilities
• 5+ years in category or brand marketing, preferably within musical instruments with a focus on electric products.
• Experience in multi-brand marketing and campaign development with a focus on premium or heritage products.
• Strong project management and communication skills.
• Ability to derive actionable insights from market and campaign performance data.
• Required Education and Experience
• Bachelor’s degree in Marketing, Business, or related discipline.
• Personal Qualities
• Creative and analytical thinker with a passion for guitar-centric music and storytelling.
• Skilled at working cross-functionally and managing multiple projects.
• Deep appreciation for electric guitar culture, craftsmanship, and artist communities.
• Travel Requirements
• May include travel to retail locations, artist events, or cross-functional meetings.
• Physical Demands
• Office-based role with occasional light lifting of promotional materials.

None flagged.